What is the appeal of live broadcast to consumers?

Live broadcast with goods is to attract consumers with great preferential strength. Live broadcast with goods relies on very strong incitement to attract consumers. Live broadcasts rely on the popularity and fans of network anchors and stars to attract consumers. In today's China, live broadcast with goods has become a very hot business, and all walks of life have started live broadcast with goods. Regarding live broadcast, what attracts consumers? The following is my opinion:

First, attract consumers by preferential efforts.

Many network anchors usually provide some coupons or discounts to consumers who are watching the live broadcast when they bring live goods. It is precisely because when watching the live broadcast, it will be cheaper to buy things than usual, so many consumers will go shopping crazily when watching the live broadcast. Live broadcast with goods is to attract consumers by preferential efforts.

Second, attract consumers by strong incitement.

Generally, many bloggers who have live broadcast goods will incite consumers who are watching the live broadcast through high-pitched and passionate language when selling goods to attract consumers' consumption. It is precisely because many bloggers who live with goods are very inflammatory when they live with goods that life with goods can attract so many consumers and create such great market value.

Third, rely on the popularity of network anchors and stars to attract consumers.

Many brands will invite some very famous anchors, such as Victoria and Li Jiaqi, when they conduct live broadcast activities. Moreover, not only some very famous anchors will be invited, but also some very big-name stars, such as Zhao and Yang Mi, who have participated in live broadcast activities. What attracts so many consumers is the popularity of network anchors and stars.

Do you think the live broadcast is to attract consumers? Welcome to leave a message at the bottom of the comment area!