Traditional Culture Encyclopedia - Traditional stories - What do you mean by mobile value-added services? Why do you have to deduct the money for value-added services in addition to the package every month?

What do you mean by mobile value-added services? Why do you have to deduct the money for value-added services in addition to the package every month?

Value-added services refer to some additional services handled by operators besides SIM cards, such as GPRS Internet access, SMS package service, weather forecast, etc. Value-added services are outside the package, so in addition to deducting the package every month, the money for value-added services should also be deducted.

This is an additional service handled by operators (China Mobile, China Unicom and China Telecom) except SIM card, such as GPRS Internet access, SMS package service, weather forecast, caller ID, etc. Some services, such as color ring tones. Many SIM card services include these. ?

Some value-added services are good. If you don't use these value-added services, such as GPRS, you will waste a lot of money, so you won't waste it if you handle it within the prescribed scope.

In order to further improve the service level of telephone charge information, China Mobile standardized the telephone charge information, and listed the items such as call transfer, global phone call, short message fee, voice short message fee, multimedia message fee, GPRS traffic fee, caller ID, mobile phone newspaper and color ring back tone under the column of "value-added service fee". It is suggested that you can call the toll-free number 10086 or log in to the online business hall to inquire about the service content.

The core characteristics of mobile value-added services are mobility, immediacy and personalization.

Basic characteristics of mobile value-added services:

1, users and business markets are constantly subdivided.

2. The business types are more abundant.

3. The service mechanism is more flexible: the introduction of short-term flexible services, the flexibility of payment methods for traditional value-added services, and the flexible use of pricing rules to realize the value-added of traditional services.

4. Wider and deeper. In the field of mobile value-added services, this development trend characterized by "segmentation, richness, flexibility, cooperation and penetration" will exist for a long time.

Mobility:

Mobile value-added service is the product of mobile communication technology, and its anytime, anywhere and ubiquitous mobility has incomparable advantages over fixed-line value-added service.

Instantaneity:

The immediacy of mobile value-added services is manifested in the immediate response to the user's business interaction request, such as fast and simple SMS service, WYSIWYG WAP browsing and so on.

Personality:

The personalized characteristics of mobile value-added services are vividly displayed in the market segmentation and the endless emergence of commercial brands. For example, the total brand of China Unicom's value-added services is "Unicom Unlimited", and its numerous value-added service sub-brands cover all application levels of individuals and enterprises, providing users with highly targeted value-added services. China Mobile's value-added service brand is Monternet.