Poster design font design-poster design text design skills

How to design font posters? Since it is a font poster, you must first have a font design. We need to properly consider the possibility of font application in layout when designing the font part, and we will analyze it in detail in the case; The second step is usually to adjust the effect of the font or increase the sense of form, mainly considering the expression of the font as the main body in the poster; The last step really lies in how to present the layout and proper composition by combining fonts and text groups. Let's start directly from the first case and look at the basic information first. The theme of this poster is "space", and the concept that the artist wants to express is "if space is a blank sheet of paper". Based on this concept, we try to design the font part. For the first one, we try a simpler basic glyph. The concept based on the white paper is also a relatively normal way to start, and it is a straightforward expression without modification. In this way, the basic glyphs with relatively regular order are made, and the regular glyphs are easier to start with in layout. Students with poor foundation can consider referring to commonly used headline words, and it doesn't hurt to be at the bottom, just pay attention to rationality. When making basic glyphs, we generally need to pay attention to two parts. One is the stroke thickness setting. Conventionally, based on visual balance, we set the vertical pen slightly thicker and the horizontal pen relatively thinner; If there are oblique strokes, we need to adjust the thickness appropriately to make the whole harmony. The second problem is the structural problem. What we are doing here is completely orderly processing, physically aligning the strokes around the font. Stroke spacing should be as neat as possible, and alignment should be as aligned as possible! As for the placement of strokes, students with zero foundation can refer to the handling of fonts. Basic glyphs always feel a little less sense of design, so we try to do some stroke deformation for empty words. When doing the deformation of strokes, we can change the design from a small part of the strokes, such as the treatment of leaving empty word, to increase the sense of design on the basis of the same overall structure. We can also make greater structural changes, which are relatively difficult as a whole and will involve the coordination of structure and strokes. Generally speaking, we should try our best to start with the manuscript, choose the direction, optimize the details and not expand. Let's try a basic effect first and make a similar gradient effect. The implementation method is extremely simple. Copy directly, and then use the clipping mask to select the reserved part. After the text effect is done, then we will enter the layout. Let's first divide the text group into hierarchical relationships, match appropriate Chinese and western fonts, and try to add small elements of color and rich details to the layout. Finally, we try to arrange the text groups and fonts in order in the form of double-column composition. Add some small elements appropriately to enrich the details, so that our first case is basically completed. Let's try another scheme (mainly because we are not satisfied with one scheme). Let's choose the same basic font as before and try different font effects. We use the "path finder" to cut the part, and then do a messy processing. Enhance the visual form of fonts. Similarly, let's try to arrange the text groups first, combining color matching and adding different elements. In this version, we have made a little more fashionable visual orientation. Based on the previously determined elements and text groups, we put them into the whole poster layout for arrangement. We still try to use a basic composition of double-column or so typesetting, and put "space" as the main body of the text on the right side, while other text information is weakened and typesetting is orderly and regular. Small radioactive elements are often used to compare the tonality of tidal currents. One more edition! ! Let's see if we can make a better "space" effect to try ~ We try to enhance the three-dimensional level of fonts with a hybrid tool. Copy the "space" to a smaller size, adjust the color to be the same as the background color and put it in the middle. Double-click the blending tool to adjust the number of steps, and then click the large font and the small font respectively. As for how this type of hybrid tool works, interested students can look through this article written before and have a detailed analysis. We try to add a sense of form to the arrangement of colors and text groups. After hierarchical division of text information, we combine text groups in the form of color blocks. The overall layout is not difficult, and the centered composition method puts the font design at the center of the layout. Mainly mention three points to increase the overall sense of hierarchy. First, adjust the surrounding color matching to red-blue contrast; Step 2, add a white wireframe on the gray background; Finally, a diagonal texture is superimposed on the whole before exporting the picture. Tired ~ Let's change the subject. "Phase", what the artist wants to express is "philosophical thinking about existence and perception". So we can be flexible in this version of the font, and we don't have to be too rigid about structural strokes. Everyone has different habits for glyphs with relatively flexible structures. I am used to trying manuscripts or referring to the source of ancient calligraphy. As far as possible, the deformation of structural strokes should be consistent with the sense of handwriting, so as to avoid problems such as stiff connection and disobedience. In the previous version, the tonality of the later layout was considered to be more elegant, with the text scattered up and down as the main form. So I changed the layout of the font to up and down and adjusted the strokes. Considering that it can be used as an auxiliary element in the following arrangement, the addition of circular strokes is also increased. After we clearly divide the text information level, we try to combine elements and typesetting tonality in the basic layout. When we have basically determined the text group and tonality, we can try to build the whole page. (In fact, in implementation, we often cross the composition mode and tonality at the same time. ) In the final layout construction, we take four columns as the basis of composition. The combination of words is completed in the form of cross-ordered arrangement. In the overall layout, in order to echo the glyph and theme, the combination of two red circles and the addition of seal elements are introduced. In fact, it is to enrich the details of the layout and the overall hierarchical relationship. As a course of conscience, there must be cases! ~ Let's do a new case with the theme of "sound prism", which is an art project of a sensory laboratory. Let's build a basic font first. At this time, we didn't think too much about the expression of the theme.

Ps Poster Text Design and Font Design Let's first talk about what a poster is. A poster is actually a carrier for transmitting information. The main purpose is to express the required information in the simplest, fastest and clearest way and try to impress the audience. For thousands of years, the requirements for posters have been the same, that is, high-end atmosphere is modern, low-key luxury is international.

How to make a good-looking poster is described from the following aspects:

1 & gt； Collection type

① The fonts should be aligned as much as possible;

(2) Try to avoid long vertical text, except for posters with Chinese style;

(3) word spacing is moderate, should be loose and not dense.

(4) Copywriting should use fewer words to express rich content, and the fewer words, the more impressive it is.

2> script

① Fonts should match the poster style, Chinese style posters should not use Founder's comprehensive artistic style, and modern posters should not use Kangxi dictionary style (although it looks good TT);

② Don't use more than three fonts on a poster! (Unless you are a poster introducing fonts = =);

Try not to change the aspect ratio of the font, try not to bold the font (just choose a thicker font), and try not to use italics;

(4) Don't use wordart.

3> Mix colors in an appropriate proportion.

Color matching is a profound knowledge. I dare not say it here. If you can't do color matching, try to make it simple and elegant.

If you are a designer, I suggest you read and describe more and modify it according to your own ideas; If it's Xiaobai, I recommend using the Maker sticker. It has already selected fonts for everyone, provided rich materials and a large number of templates, and you can make the posters you want by yourself.

Poster design text design skills Poster design text design skills

Lead: In poster design, every poster designer should pay attention to and care about how to make the text not rigid and skillfully integrate with graphics and colors. Let me introduce the skills of poster design and text design to you, hoping to help you!

In the poster, the text may not occupy too much space, but it is the disseminator of the core idea. How to make the text not rigid and skillfully integrate with graphics and colors is a problem that every poster designer should pay attention to and care about. Here, I would like to share with you several practical methods: humor, metaphor, seeing the big from the small and so on.

Humor method

Humor method refers to the clever reproduction of comedy features in advertising works, grasping local things in life phenomena and showing them through some ridiculous characteristics such as human nature, appearance and behavior.

Humor often uses interesting plots and ingenious arrangements to extend some things that need to be affirmed to the level of comics, resulting in a humorous artistic conception that is full of fun and funny. The contradiction and conflict of humor can achieve unexpected and reasonable artistic effect, arouse the audience's knowing smile and play the role of artistic appeal in a unique way.

Borrowing analogy

Metaphor refers to choosing two things that are different in this copy but similar in some ways in the design process. "This thing is used as a metaphor for another thing" is not directly related to the theme, but it has some similarities with some features of the theme at a certain point, so it can be used to play a role and be transformed to obtain the artistic effect of "tactfully expressing ideas".

Compared with other expressions, metaphor is subtle and sometimes difficult to see at a glance, but once understood, it can give people an endless feeling.

Look at the big picture from the small.

In advertising design, three-dimensional images are emphasized, selected and concentrated, and a point or part is described or extended and enlarged with unique imagination, so as to fully express the theme. This kind of artistic treatment, which focuses on points and areas, sees the big from the small, and is incomplete as a whole, has brought great flexibility and infinite expressive force to the designer, and at the same time provided a broad imagination space for the receiver, and gained vivid interest and rich associations.

Seeing the big and seeing the small is the focus and visual interest center of advertising picture description. It is not only the concentration and growth of advertising creativity, but also the unique arrangement of designers. Because it is no longer "small" in the general sense, it is a highly refined product of large, medium and small, and it is a concise and deliberate pursuit.

Use association method

In the aesthetic process, rich association can break through the boundaries between time and space, expand the capacity of artistic image and deepen the artistic conception of the picture.

Through association, people often see themselves or their related experiences in the aesthetic object, and the aesthetic feeling is particularly strong, so that the aesthetic object is integrated with the people who judge Microsoft in the United States, thus producing a voice of aesthetic feeling in the process of association, and the intensity of their feelings is always strong and rich.

Direct display method

This is one of the most common and widely used expressions. It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.

This technique directly pushes the product to consumers, so we should pay great attention to the combination and display angle of the product on the screen, highlight the brand of the product and the most touching part of the product, and set off the product in an infectious space with colored light and background, thus enhancing the visual impact of the advertising screen. Poster Design Knowledge (Part III)

Idol selection method

In real life, people have their own objects to worship, worship or imitate, and they all have a psychological desire to be as close as possible to them, so as to obtain psychological satisfaction. This technology is aimed at people's psychological characteristics. It captures people's admiration for star idols, selects idols worshipped by the audience and conveys them to the audience with product information. Because celebrity idols have strong psychological appeal, with the help of celebrity idols, we can greatly improve the impression and sales position of products, establish the reputation of famous brands, produce unspeakable persuasion, induce consumers to pay attention to the products praised by celebrity idols in advertisements, and stimulate their desire to buy. The choice of idols can be a super female star with extraordinary temperament, or a world-famous male star attraction; It can also be a world-famous master of sports men and women. Others can also choose politicians, celebrities, artists, war heroes, handsome men and beautiful women. The choice of idols should be consistent with the character of the products or services advertised, otherwise it will give people a far-fetched feeling, which will lead to psychological rejection and thus fail to achieve the expected purpose.

Funny imitation

This is a creative metaphor, which adopts the way of borrowing the new and returning the old in a meaningful way, and takes famous works of art and celebrities familiar to the general public in the world as humorous images. Through ingenious plastic performance, famous paintings and celebrities have a sense of humor, giving consumers a brand-new and unique visual impression and relaxed fun, improving the advertising effect with its abnormality and mystery, and increasing the price and attention of products.

This kind of expression technique puts the persuasiveness of advertisements in a humorous interest that is close to comedy, which makes people admire, laugh, never forget, and leave a charming aftertaste.

Emotional trust method

The most direct influence of art is emotional factors, and aesthetics is a process in which the subject and object of beauty constantly exchange feelings and produce buzz. Art has the characteristic of conveying feelings. The phrase "those who touch people's hearts are not before feelings" has already explained the role of emotional factors in artistic creation. In the way of expression, we should pay attention to choosing the content with emotional tendency, set off the theme with beautiful feelings, and truly and vividly reflect this aesthetic feeling, so as to gain the power to impress people with emotion and give play to the power of art to infect people. This is the literary focus of modern advertising design, pursuing beautiful artistic conception and interest.

Suspense arrangement method

The mystique and confusion of expression techniques make people feel confused at the first sight about the advertising picture, resulting in a state of doubt and tension, causing layers of waves in the audience's psychology, producing exaggerated effects, driving consumers' curiosity and strong actions, opening positive thinking associations, arousing the audience's strong desire to further understand the meaning of advertisements, and then pointing out the theme of advertisements through advertising titles or words, so as to relieve suspense and leave unforgettable psychological feelings.

Suspense technique has high artistic value. First of all, it can deepen contradictions and conflicts, attract the interest and attention of the audience, produce strong feelings and produce fascinating artistic effects. Poster Design Knowledge (Section IV)

Continuous series method

Through continuous pictures, a complete visual impression is formed, and the advertising information conveyed through pictures and words is very clear, prominent and powerful.

Advertising image itself has vivid and intuitive image, which can deepen consumers' impression of products or services, achieve good publicity effect, and play a great role in expanding sales, establishing famous brands, stimulating purchasing desire and enhancing competitiveness. As the premise of design strategy, it plays an important role in establishing corporate image.

As the basis of designing composition, it is very important to grasp the formal psychology. From the visual psychological point of view, people refuse the monotonous and unified form and pursue diverse changes. The continuous series of expression techniques conform to the basic law of formal beauty, that is, "diversity is unity", which makes people see "difference" in "similarity" and seek change in unity, forming artistic effects that are both diverse and unified, contrasting and harmonious, and strengthening artistic appeal.

Magic psychedelic method

Using abnormal exaggeration, we construct a mythical and fairy-tale picture with infinite imagination, and reproduce reality with fantastic scenes, resulting in a certain distance from real life. This expressive technique, which is full of rich romanticism and freehand brushwork is more than realism, is infected with the sudden magical visual sense, giving people a special aesthetic feeling, which can meet the requirements of people who like strange and changeable aesthetic tastes.

In this expression, artistic imagination is very important. It is a sign of developed human intelligence, and everything needs imagination, especially art. It is no exaggeration to say that imagination is the life of art.

From the beginning of creative conception to the end of design, imagination is active. The outstanding feature of imagination is its creativity. Creative imagination is the beginning of new meaning excavation and new image generation and display. Its basic trend is to transform the experience aroused by association, and finally form a new image with unique aesthetic creation, which has shocking power.

The salient features of law

Use various ways to grasp and emphasize the distinctive features of the product or theme itself, and clearly show them, and put these features in the main visual parts of the advertising screen or set them off, so that the audience can feel it immediately when they come into contact with the language screen, attract attention and generate visual interest, and achieve the promotion purpose of stimulating the desire to buy.

In advertising performance, these characteristics that should be highlighted and rendered are generally determined by the unique ability of product image, manufacturer's corporate logo and product trademark.

The technique of highlighting features is also a common and widely used expression technique, and it is one of the important techniques to highlight the theme of advertisements, which has significant performance value.