How should traditional craftsmen do network promotion?

Nowadays, all kinds of information on the internet are flooding everyone's life, and many good contents and works are buried in the information garbage dump. At this time, if you want your things to be seen, you must make more efforts. The content should not only be exquisite, but also be promoted in many channels, so as to attract public attention on the Internet.

Content: pictures, texts and videos; Handicrafts don't want to be mass consumer goods, but the content should be refined, which will be more professional and highlight the value of the products. Short video content is a trend now, and how to make a good short video needs time to study and ponder. In the early stage, you can imitate some high-quality craftsman videos to see how others shoot, video types, shooting angles, shooting works and so on. We must form our own style in the future and stick to it.

Promotion: For example, publish your own works on major media platforms, interact with some well-known craftsmen, and increase your exposure, because such people have accurate fans. These are all promotion methods.

In addition, live broadcast is also a good channel.

It is also effective to cooperate with some craftsmen to promote the platform. Thousands of craftsmen are doing this promotion, one-on-one interviews, and then they will write promotional articles for you, and you can even shoot directly near your home. Only when professional people do professional things can craftsmen create with peace of mind.