Traditional Culture Encyclopedia - Traditional stories - In the development process of e-commerce, the most potential e-commerce model is what?
In the development process of e-commerce, the most potential e-commerce model is what?
E-commerce mode refers to the basic way of using the Internet to carry out business operations to obtain business income; the traditional point of view is that the e-commerce mode of the enterprise, summarized as B2C (Business to Consumer), B2B (Business to Business), C2B (Consumer to Business), C2C (Consumer to Consumer), B2G (Business to Government), BMC (Business Medium Consumer), ABC (Agents Business Consumer) and other seven business models.
1. Business-to-consumer e-commerce
Business-to-consumer e-commerce (Business to Customer, or B2C). This is a form of direct participation in economic activities by consumers using the Internet, similar to the retail commerce of business electronically. With the advent of the Internet, online sales have developed rapidly. It is represented by the Amazon e-commerce model
B2C is the sale of products or services by businesses to individual consumers over the Internet. Businesses push their products or services directly onto the Internet, and provide sufficient information and convenient interfaces to attract consumers to buy, which is the most common way of operation in general, such as online shopping, securities companies to place orders on the Internet, and general Web site data query operations, etc., are all part of the enterprise's direct contact with the customer's mode of operation. At present, the following four business models:
(1).
(1) Portal: ex. Yahoo!
(2) Virtual community (Virtual Community): ex. Yahoo! Virtual communities (Virtual communities): Virtual communities focus on the needs of the customer, there are three qualities - focus on the buyer-consumer rather than the seller, a good relationship of trust, innovation and risk-taking.
(3). Transaction Aggregation (Transaction Aggregators): E-commerce is buying and selling.
(4). Advertising Network
2. Business-to-Business E-Commerce
Business-to-Business E-Commerce (Business to Business, i.e., B2B). The B2B approach is the form of e-commerce that has the most applications and the most attention from businesses, which can use the Internet or other networks to find the best deal for each transaction. The B2B approach is the most widely used and most valued form of e-commerce, allowing companies to use the Internet or other networks to find the best partner for each transaction, and to complete the entire transaction behavior from ordering to settlement. Its representative is Jack Ma's Alibaba e-commerce model
B2B e-commerce refers to the e-commerce activities carried out between enterprises as the main body of the enterprise.B2B e-commerce is the mainstream of e-commerce, and it is also the main method for enterprises to face the fierce competition in the market, to improve the competition conditions, and to build up the competitive advantages. Carrying out e-commerce, will enable enterprises to have a business opportunities for unlimited development space, which is the enterprise to seek survival and development of the road, it can make the enterprise in the competition in a more advantageous position. B2B e-commerce will bring enterprises lower prices, higher productivity and lower labor costs and more business opportunities.
B2B is mainly for the integration of information within the enterprise as well as between the enterprise (B) and the upstream and downstream co-producers (B), and the business-to-business transactions conducted on the Internet. Through the enterprise intranet (Intranet) to build the foundation of information flow, and the external network (Extranet) to combine the industry's upstream, midstream and downstream manufacturers, to achieve the integration of the supply chain (SCM). Therefore, through the B2B business model, not only can simplify the cost of information flow within the enterprise, but also make the transaction process between the enterprise and the enterprise more rapid and reduce the cost of loss.
3. Consumer-to-consumer e-commerce
Consumer-to-consumer e-commerce (C2C) is a business platform that provides buyers and sellers with an online trading platform so that sellers can actively offer goods for auction on the Internet and buyers can choose their own goods for bidding. Its representative is eBay, taobao e-commerce mode
C2C refers to the interactive trading behavior between consumers and consumers, and this kind of transaction is versatile. For example, consumers can bid on a bidding site or auction site, *** with the same online bidding by the high bidder to win the bid. Or by the consumers themselves in the network news forums or BBS to post notices to sell second-hand goods, or even new products, and so on because of the interaction between consumers and the completion of the transaction, is the C2C transactions.
Currently, bidding auctions have become one of the most efficient ways to determine the price of rare items, such as antiques, celebrity items, rare stamps...as long as the demand side is greater than the supply side of the items, you can use the auction model to determine the best market price. The price of the goods at the auction rises gradually because of the comparison between the buyers, and finally the buyer who wants the goods the most buys them at the highest price, while the seller sells them at the highest price acceptable to the market, which is the traditional C2C bidding model.
2C bidding site, bidding items are diverse and unlimited, the provider of goods can be the neighborhood children, may also be the top multinational corporations; goods can be homemade cakes, may also be Picasso's real paintings. And C2C is not limited to the transaction of goods and money. In this virtual website, buyers and sellers can choose to barter or exchange human resources for goods. For example, a housewife has prepared a table of feast services in exchange for a section of the psychiatrist's mental clarity trip, which is the charm of participating in the network bidding transactions, the site operator is not responsible for logistics, but to assist in the pooling of market information, as well as the establishment of credit rating system. The two buyers and sellers of consumers see eye to eye, to discuss their own delivery and payment methods, everyone can create a surprising transaction.
4 . Consumer to Business
Consumer to Business (C2B). This is an innovative e-commerce model, different from the traditional supplier-driven goods, which is through the aggregation of consumers with similar or the same needs, the formation of a special group, after the collective bargaining, in order to achieve the consumer to buy more quantities, the price of the purpose of the relatively lower.
C2B is a way for merchants to search for the right group of consumers through the Internet and truly realize customized consumption. For consumers, it is an idealized mode of consumption. For example, the current group buying in full swing.
5. E-commerce between enterprises and governments
E-commerce between enterprises and governments covers various matters between governments and enterprises, including government procurement, taxation, commodity inspection, management regulations issued, as well as the promulgation of laws and policies. On the one hand, the government, as a consumer, can release its own procurement list through the Internet network, and complete the procurement of required items openly, transparently, efficiently and honestly; on the other hand, the government's functions of macro-control, guidance and standardization, supervision and management of the enterprises can be more fully and timely through the network in an e-commerce manner. With the help of the network and other information technology, government departments can obtain the required information in a more timely and comprehensive manner, make the right decisions, and achieve a rapid response to the rapid and direct policies and regulations and regulatory information conveyed to the enterprise, and play a role in management and service. In e-commerce, the government also has an important role, is to promote e-commerce, management and standardization of the role.
6, business, intermediate supervision and consumer e-commerce
Business, intermediate supervision and consumer e-commerce mode refers to the BMC model, is a new e-commerce model. BMC is the abbreviation of the English Business-Medium-Consumer, the first set of quantitative management, chain management, interpersonal networks, finance, traditional e-commerce (B2B) and e-commerce (B2B). BMC is the abbreviation of Business-Medium-Consumer, which is the first traditional e-commerce model that combines the advantages of volume business, chain business, interpersonal network, finance, and traditional e-commerce (B2B, B2C, C2C, C2B), and solves the bottlenecks of the development of traditional e-commerce models such as B2B, B2C, C2C, C2B, etc. It is a kind of integration of e-commerce modes of B2M and M2C, i.e., B2M + M2C = BMC (M = Medium).
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