What are the common types of customers in telemarketing?

Psychological characteristics: enthusiasm, kindness, kindness, curiosity and enterprise. Have a clear sense of investment. It is faster to accept new things, and there is no special precaution.

Behavior: 1: Easily moved by new ideas. 2. Dare to take risks. 3. Rich imagination. 4. A little wise but not cunning. 5. Positive attitude. 6. It's easy to have a fever.

Countermeasures: conform to the customer's psychology and give customers a happy mood with a positive and optimistic attitude. Show the superiority of the product. Let her feel your kindness. Take care of her feelings and vital interests, and she will treat you as a relative.

Practical application: the easiest customer to close a deal should close a deal quickly. Highlight the key points in the negotiation and don't guide other things too much. The less the customer knows, the faster the transaction will be completed. The longer the time, the less likely it is to reach a deal.

VIP customers-quasi-quality customers

Psychological characteristics: being in a high position or having a superior economic and social status, and having a sense of self-superiority. The amount of funds is generally relatively large.

Behavior: I don't care much about money to some extent. As long as it is really beneficial to him, it will not be too exclusive, but at the same time it must be willing to give you a chance on the premise of recognizing yourself. This is a rational investment type. I like honest and sincere people. Hate hypocrisy.

Countermeasures: 1: Make full preparations in advance, conform to the customer's psychology, frankly admit that you are inexperienced, keep a low profile, gain the trust and goodwill of the other party, and express the strength of the company in good faith. Language should be concise and clear, to the point, and not slow down.

2. Appropriate emotional investment will make the customer feel that you are his friend or nephew. On the basis that the customer agrees with you and the company, he will sign the contract very quickly.

Practical application: when there is new information or useful information for customers, let them know. Before each holiday, call in advance to greet customers and family. Keep in frequent but infrequent contact. Often at some point, the customer will suddenly agree to sign the contract. If such customers don't close the deal, it's a big order.

Newark-inferior customer

Psychological characteristics: fortitude, tenacity, often making a lot of extra demands, like to quote competitors for comparison.

Behavior: When others actively communicate with him, they always put on a high posture to satisfy their own psychology. Be picky. Some are rude or frivolous.

Countermeasures: (1) Don't give in easily to the unreasonable price demands of such customers. We have learned a lot in this respect. (2) If the customer quotes competitors for comparison, we should explain our advantages to him and let him buy our products.

Practical application: If you find the customer is a typical awesome person within three phone calls.

Guest, direct transmission. You can call once in a while when you are free to tell us the benefits of customer operation. Maybe one day, he will change his mind. But it is not appropriate to waste too much time on such customers.

Moke Volkswagen customers

Damn recession type

Psychological characteristics: traditional and conservative,

Mental retardation, lack of self-confidence, dare not take risks, lack of imagination, bound by convention and negative attitude.

Key points of telemarketing: analysis of five customer types

Behavior: (1) is not easily moved by new ideas, cares about details, and cares about small things very much, so many small questions will be raised; (2) Always quoting classics; (3) The rigid purchase method is hard to be impressed by the new agency.

Countermeasure: This kind of customer is not terrible. The effective way to deal with such people is to always keep a positive attitude, quote successful cases, and ensure that there is a lot of evidence to prove your new ideas; Obey their objections;

Friendly external type

This kind of customer is very easy to get along with, but perhaps the most useless customer.

Psychological characteristics: self-confidence, enthusiasm, friendliness, no doubt, lack of discipline, carelessness and humor.

Behavior: (1) talkative, say something irrelevant; (2) hospitality rarely gets into the topic, which requires us to skillfully introduce him into the topic; (3) If you don't like people with strong abilities, you like honest people, and we should be sincere in front of them; (4) I like being regarded as a good gentleman by others, so I must learn to praise him; (5) Not punctual, not according to time and plan.

Countermeasures: force him to answer "yes" and "no". When he talks about some irrelevant topics, he should introduce the topic skillfully and don't be led astray by him.

Practical application: In the actual marketing process, such customers account for the largest proportion. In the process of communication, we need enough patience and skills to take different methods for different customers and break them one by one. Hateful rejection belongs to cowardice, while friendly external customers can easily become high-quality customers as long as the methods are proper and the time is not too long.