October event planning direction and hot spots

(The material in the text from the network public information,, thank you) unknowingly, the second half of the hottest marketing nodes are just around the corner, talking about October, others think of a 7-day long vacation, the activities of the people social animal want to make money! So October and what is worth marketing holiday nodes, can let us change the pattern to play a game, by the way, make a lot of money it ~ (this is the most important) we take a look! The following is the October marketing calendar a, October 1: National Day Festival Introduction: the most important marketing nodes in the second half of the year, naturally, can not miss this marketing good time! A rare seven-day holiday, you can attract adults and children to bring them together for shopping malls, real estate marketing centers continue to draw traffic. 2. Keywords: to celebrate the birthday of the motherland, celebrate the country, homage to the motherland, reunion, a long holiday, travel, tourism 3.Activity Plan: ① Commercial Plaza Tang Culture National Tide (Oriental Accent to the tide of the theme of the system dry) Activity Planning Plan - 84P ② Real Estate Eleventh National Day Life Festival Implementation Plan ③ Commercial Plaza National Day Happy Carnival Activity Planning Plan ④ National Day Colorful Neighborhood Life Festival Activity Planning Plan ⑤ Real Estate Project National Tide Carnival (Creative Wonderful City-High Eating and Tide Playing Theme) Activity Planning Plan (National Day) 4.Marketing Poster: October 8: Cold Dew 1.Festival Introduction: Cold Dew is coming! This is the seventeenth of the twenty-four solar terms, with the increasingly dry and cold air, brands are scrambling to remind owners and customers to pay attention to add clothing to keep warm, let's take a look at the brands how to skillfully market the cold dew ~ 2. Keywords: the weather is getting cooler, food and drink, health, add clothing 3. Marketing Poster Collection: Third, October 14: Chung Yeung Festival Festival Introduction: Chung Yeung Festival is a traditional Chinese folk festival, held on the annual The ninth day of the ninth month of the lunar calendar. In ancient times, the Chongyang Festival has climbed high to pray for blessings, autumn tour to enjoy chrysanthemums, wear dogwood, worship God and ancestor and drink feasts to seek longevity and other customs. In contemporary times, the Chongyang Festival has added new connotations such as honoring the elderly and longevity. The elderly is also a large consumer users, how to attract their attention and footsteps, is the brand side in the mulling point. 2. Keywords: mountaineering, the Elderly Day, eat Chung Yeung cake 3. Activity program: ① real estate projects (JiuJiu YanYangTian Hundred good filial piety as the first theme) Chung Yeung Festival activity planning program ② community Chung Yeung Festival activity program ③ "love warm Chung Yeung quietly appreciate the autumn fragrance "Women's Federation of middle-aged and elderly people in the Chongyang Festival series of soothing activities planning program ④ with the love walk Chongyang Festival Panda Cultural Public Welfare Exhibition Creative Program 4. Marketing Poster Collection: Fourth, October 16: World Food Day Festival Introduction: World Food Day (WorldFoodDay) began in 1981, October 16, is the world's governments every year on October 16th Around the development of food and agricultural production to hold commemorative activities on the day, its purpose is to arouse the world on the development of food and agricultural production attaches great importance to. As food is the most important thing for the people, we can take this opportunity to lead children to realize the importance of saving food through some activities. 2. Keywords: saving, livelihood, empty plate 3. Example of activity: "If you don't empty the plate, how can you control the scene" public welfare activity in Shanghai Infinity Aloe Shopping Center set up the venue with lovely and exquisite slogans, and when it came to the meal time, it successfully attracted everyone's attention to the activity, and they all went up to learn more about it. Many people took photos of themselves holding CD-ROM banners and handbills. More people left their own action slogans in order to support it. To encourage people to punch cards and leave messages, there were also exquisite gifts! V. Frost on October 23 1. Introduction to the festival: Frost is the last festival of autumn, which means winter is about to begin. The temperature has actually dropped a lot, since winter is not far away, then the brand side also still have to market this festival, take a look at the marketing poster can be how to design ~ 2. Keywords: turn cool, frost, autumn, hit the frost 3. Marketing Poster Collection: six, October 24: China Programmer Day Festival Introduction: 1024 is the most sensitive number of the programmers, after the online discussion and vote, will be the 24th of October! After online discussion and voting, October 24th was designated as China Programmer's Day. Programmers can also celebrate the holiday, come and see what activities Chinese programmers can do 2. Keywords: code, demand, bald, programming 3. Example of activities: "1024 Geek Culture Festival" in Shanghai Yangpu Chuangzhi Tiandi Plaza programmers of a specific holiday, to open a geek carnival. In 1024 Geek Culture Festival, Shanghai Internet circle created their own big party, many Shanghai programmers and technology gurus dumped Bug, stop Coding, and let loose in the culture festival! There is a programming competition hall, a social square for programmers, and VR experience hall, and even more explosive performances just to release the pressure! 4. Marketing Poster Collection: VII, October 28: hand swimmer King of Glory Anniversary Celebration 1. Festival Introduction: hand swimmer King of Glory has a large number of fan users, if they are gathered together what kind of chemical reaction will arise? Normal anniversary time October 28 this is the official fixed anniversary time, except for special circumstances will be delayed.2. Keywords: hand swim, skin, king of the world, heroes, players 3. Activity program: the king of glory e-sports theme planning plan 4. Activity case: "the king of glory large-scale immersive real scene touring exhibition" in Shanghai yangpu riverfront shipyard If you want to create a burst of activities, the combination of creativity + IP is the The best momentum building. Let's take a look at how the king of the hand game industry plays offline activities. The "Glory of Kings" themed experience exhibition was created by utilizing real-life construction technology and light and shadow technology, bringing an immersive viewing experience to fans and users. The passage in front of the entrance, in the form of light and shadow LEDs, immediately drew the audience into the world of King of Glory. There are 10 scenarios for the audience to play and punch, as well as new media art interactive installations, bringing an unprecedented interactive experience. Eight, October 28: World Animation Day 1.Festival Introduction: cartoons can be said to have accompanied the growth of generations of people, whether you are 80, 90 or 00, an essential part of childhood is certainly cartoons. 2.Keywords: childhood, national cartoon, memories, child's playfulness 3.Activity Plan: ① shopping center animation IP tour layout beauty program ② animation culture festival activity program 4. Case: Baidu × Shanghai Fine Arts Film Studio "Childhood Hero's AI Fantasy" AI Artificial Intelligence Interactive Exhibitionin Shanghai Yuyuan Baidu AI Office joined hands with Shanghai Fine Arts Film Studio and Yuyuan Park to give full play to Baidu's AI technology advantages and Shanghai Fine Arts Film Studio's animation IP resource advantages, and organized "Baidu AI Office - Childhood AI Fantasy of Childhood Heroes" AI interactive exhibition, creating an example of the integration and innovation of Chinese animation IP and AI. This "Childhood Hero's AI Fantasy" AI interactive exhibition **** has 16 display areas, each display area is divided into different themes according to different animated characters or stories, and each display area will also be through the voice recognition, face recognition, dynamic capture, body recognition of a variety of AI technology through the lively and interesting way of presenting the story of the animation combined with the animated story, to create a sense of immersion in the interactive game is very strong. Nine, October 31: All Hallows' Eve 1.Festival Introduction: Although Halloween sounds scary, it has gradually evolved into a joyful party for young people to let go of themselves and small children to play and amuse themselves, and it also provides a wave of marketing opportunities for major brands. So, as an event people, how to seize this hot spot, do a wave of successful holiday marketing?2.Keywords: spoof, candy, masquerade, dress up, cosplay3.Activity Programs: ① commercial plaza Halloween time travel theme party ② shopping malls Halloween haunted house activities ③ Halloween theme program - Halloween ④ real estate projects Halloween Carnival Night special (fantasy Halloween theme) activities Planning Program 4.Activity Case: Creative Bazaar × Car Show: "Halloween Fantastic Carnival Night" in Huizhou Longsheng Plaza trunk stall bazaar collision Halloween, bring home the happy naughty, free to create Halloween make-up, and handmade their own weird masks, children especially like. Participate in trivia games and receive free drinks. No food, no fair, the kid's favorite food part is certainly not missing! There will also be cultural and creative works of high value. Heavy flavor car show, cars with Halloween costumes, or the first time to experience the weird car show, strange and lovely. There were also interactive egg-twisters and fantastic punch cards, which successfully attracted a wave of young people. Finally, there was the liveshow, and the whole site became lively under the infection of music! Halloween party for parents and children: "2020 Halloween Genie Yeah" in Hangzhou Joy City Halloween night, the whole Joy City has been transformed into a "magic town". Elf elevator magic open, 1 second into the door of the other world, silk screen surrounded by the old castle, halo ghost face pumpkin lamp small ghost, Q version of the skeleton spooky atmosphere pull full! 200 children performed well in this event~ The whole Halloween themed mall contains 3 immersive play sessions and 10 major candy hunting spots for adults and children to play. "Halloween theme Chen" case in Shanghai Industrial Taikoo Hui Halloween, the major shopping malls are also less Halloween theme Chen decoration, the following provides some Chen cases, you can migrate to other places. Well, we have got the marketing focus in October? Hurry up to collect, you can certainly use ~ program cases a lot will not be listed, partners can point to the link to download their own ps: activity planning group continues to recruit, every day to share free program resources ~ (if you think it will help you, by the way, point a praise bar)