Why study social traffic?

Open up the social relationship chain.

Social relationship chain is the most powerful moat for any enterprise and any product on the mobile Internet. The key to obtaining low-cost social traffic lies in the opening of social relationship chain. Enterprises should find ways to continuously output content to stimulate users, make them become "fans" from users, and then actively spread the brand or product information of enterprises, which has become an important connection point in the network user structure of enterprises in the era of mobile Internet.

People begin to establish social relationships online or migrate offline social relationships to online, thus giving birth to social traffic.