What are the characteristics of consumer buying behavior?

Habitual Buying Behavior: For products that are inexpensive, frequently purchased, and have little brand difference, it does not take time to make a choice, nor does it need to go through a complex process of collecting information and evaluating product characteristics. Price discounts, TV commercials, unique packaging, and sales promotion can be used to encourage consumers to try, buy, and renew their products.

Changing purchasing behavior: product brand differences are obvious, but consumers are not willing to spend a long time to choose and evaluate, but constantly changing the brand of the product purchased can be used to promote sales and occupy a favorable shelf position and other methods to ensure supply and encourage consumers to buy.

Coordinated purchasing behavior: the product brand differences are not large, consumers do not often buy, and there is a certain risk when buying. So need to compare and see the goods. Attention should be paid to the use of price strategy, personnel sales strategy, choose the best sales location, and provide consumers with information about the product evaluation, so that after the purchase to believe that they made the right decision.

Complicated purchasing behavior: the purchase of expensive, infrequent, risky products, the need for careful selection, careful comparison of purchasing behavior. Effective measures should be taken to help consumers understand the performance of the product and its relative importance, and introduce the advantages of the product and the benefits it brings to the buyer, thus influencing the final choice of the buyer.