Why is business getting harder and harder now?

Now there are more people doing business and more competitors. And Chinese people generally have the ability to copy. A hot and mature business will usually spring up like mushrooms after rain soon, and more businessmen will join in. Thereby causing follow-up fever. In the big environment of following the trend, everyone sees red bayonets and usually fights naked price wars. The so-called brand awareness, brand building, and differential competition, basically few people can play well and turn around. This will inevitably lead to a fierce situation of high cost and low profit, and more choices for customers. Therefore, business is becoming more and more difficult to maintain, and there are higher requirements for operation and capital chain. This is one of the main reasons why business is difficult to do.

the second reason why business is difficult is due to improper investment or ignorance in starting a business. Objectively speaking, before entering the business circle. Not many people have had a detailed understanding, careful analysis and careful thinking. Most people are in a state of optimistic entry into the entrepreneurial and business markets after listening to others or blindly analyzing themselves. Or land on the beach, without asking the result. Either the more you analyze, the more afraid you are, and give up directly. Because of excessive optimism, we underestimated the ravines that appeared in the business. When you often encounter problems, it is difficult to solve them effectively and put yourself in a normal predicament. So I think business is difficult.

what is the competition in business? There may be many answers, contacts, horizons, patterns, and so on. For the business itself, the most direct competition is the capital chain. For example, Didi took a taxi, and the era when Didi just started to ferment. In fact, the competition is who spends more money and whose capital chain is more sufficient.

when business becomes a part of capital operation. Business is difficult for most people. Especially when you have a unique vision and explore new markets and projects. Don't be happy yet, because someone will notice this market cake soon. Then their trick is to bully people by force. Inject a large amount of funds, even at a short-term loss to earn money, to stabilize the market share of funds. When faced with such a giant to enter. Ordinary businessmen are hard to resist. When the wolf comes, you are a lamb. Do you think it's hard to do?

First, the current economic situation

We will find that more and more people are starting their own businesses now. Which one has few businessmen? Since the reform of China's economic system and distribution system, the market has given private individuals a lot of space, which has promoted the development of many industries, enterprises and institutions, promoted China's economic progress, and also contributed to an era of entrepreneurship.

second, the development status quo

now no matter which industry has been killed into a red sea, there is not much room for profit, especially traditional industries. For example, in the manufacturing industry, before 211, stalls in Guangzhou and Shenzhen sold wholesale clothes, and business was particularly good. But slowly, with the development of Internet, after online shopping like Taobao and JD.COM became popular, fewer and fewer people went to physical stores to buy clothes.

Before p>217, it was easy for emerging industries such as live broadcast and new media to become popular, but now it is difficult to make money by joining. As the saying goes, "there are more monks than porridge", and there is an oversupply in the market, with more sellers than buyers.

For example, few people used to do WeChat WeChat official account, and everyone just read other people's tweets every day. Later, everyone thought that WeChat was easy to do, so they rushed up. Not only enterprises can apply for WeChat official account, but individuals can also apply. Now everyone's daily life is to write tweets, and we can find that we have paid much attention to WeChat official account and haven't clicked for a long time. Because we can't see it anymore.

Third, master skills

1. Timing

No matter what job or business you do, you should seize the best opportunity, rush to the forefront, occupy at least one position in the 2%, and you can't "get ahead of others" without the initiative.

2. Rationality

If you want to start a business, you should do sufficient market research, make an accurate evaluation of your own assets, win by creativity, and do services that other businesses can't provide. Observe more what the people like and need. If there are already many suppliers in an industry, don't rush in blindly.

3, the base is stable

Don't blindly extend the industrial chain for profit, first lay a good foundation, and let a most distinctive product catch fire. No matter what you sell later, it will sell well, and it may even be out of stock!

Doing business is a technical activity, so we must inspect the market in advance to estimate the risks and join rationally!