Want to know some knowledge of building a website

====Knowledge of building a website===

√New knowledge of building a website

√Internet provides new opportunities for businesses to grow

√Benefits of going online for businesses

√Difference between Internet and other media advertising

√Suggestions for purchasing a web hosting server√Preparation before building a website

√Website planning Writing

√Website publicity and promotion

√Website maintenance and management

New knowledge of building a website

1, why do companies need to build a website?

Ten reasons for the establishment of the site: 1, seize the strategic stronghold of the development of the new century; 2, to establish a new corporate image; 3, direct development of the international market; 4, to carry out 24-hour online e-commerce; 5, efficient and inexpensive directional publicity; 6, the establishment of the most direct communication mechanism with the customer; 7, 24 hours on the Internet advertising and publicizing their own; 8, you can comprehensively and in detail the introduction of the company and the company's Products; 9, so that the company has the ability to communicate with the network; 10, directly facing the local market.

E-commerce is the future of the enterprise's main business operations, and the establishment of the site is the first step towards e-commerce, at the same time, the network is the enterprise image publicity, product display promotion, communication with customers, information and interaction with the position, the establishment of their own Web site is conducive to the establishment of their own online brand for the long-term development of enterprises, corporate culture, corporate branding is very important. Significance. The Internet is changing the economy, changing the way people get information, enterprises if not early into the network economy tide, will be eliminated.

2. What is the Internet?

Simply put Internet access is to enter the Internet. Also known as the Internet or the Internet. Internet is connected to the world's 170 countries, hundreds of millions of computers into a super network. Because the information on the Internet is a collection of the world's information, can be said to be everything.

3, what is the Internet site?

Website is on the Internet for the world to publish information. It consists of a domain name, web space and web content. When your business has established an Internet site, then you have opened the world's largest Internet market, the world as long as the Internet access, users will be able to find your business through the Internet, from your Web site to get your business information. Internet sites allow you to publicize your business, display and sell your new products.

4, what does a website consist of?

The website consists of three parts: the domain name, the web space and the content of the website.

5, what is a domain name?

Simply put, the domain name is the name of your business on the Internet, only know your name, the Internet users can find your business. CCTV's domain name is which indicates a commercial company. For example: if you are Wuyishan a large company, you can apply for: this domain name; is a large company in Fujian, you can apply for this domain name; is a large company in China, you can apply for this domain name, due to the good domain name, people love, the above these domain names have long been registered.

6, what is the server?

The server is the web space, that is, your business in the Internet publicity materials stored on the computer. Of course, if you have the conditions, you can also use your own computer to establish a website. But because of the requirements of the computer configuration, Internet speed are higher, faster, and the annual cost is in the tens of thousands of dollars, so now the larger companies are used to rent a professional large network company's computers, rent one of their servers, because of the network company's servers, faster and cheaper, between 300-1,000 yuan per year.

7, what is the enterprise mailbox?

E-mail (E-mail) is the most widely used service on the Internet (Internet). An email may take 2-10 days to reach the other party through traditional mailing methods, but if it is e-mailed through the Internet, it usually reaches the other party in 1 minute or even a few seconds. Nowadays there are more free mailboxes, such as SOHU, SIAN, 163; if you are a big company, it is very necessary to establish and use a professional enterprise mailbox considering the corporate image.

8, how to establish a website?

A, registered for the enterprise's international domain name or domestic domain name; B, rent a network company server, have their own web space; C, web design and production (the basis of success, the production of a beautiful website, better than 10 mediocre production of the site); D, website maintenance (the weight of success, a website without specialized maintenance, how can there be long-term development; E, a strong Web site promotion (the key to success, and then a good site without promotion, not known, what is useless)

9, the site is completed also need to do what?

10, how to maintain the site?

There are users who rent web space (web hosting), according to the user name and password provided by the network company, with FTP software to update and maintain.

11, after the establishment of the site, what costs will be paid later?

Because the domain name and web space are calculated on an annual basis, you must make timely payment after registering a domain name and renting web space, otherwise your domain name will be canceled and deleted, or snatched by others, and the web content in the web space will be deleted.

Benefits of corporate Internet access

With the increasing sophistication of computer technology and data communications contributing to the rapid establishment and development of global high-speed information networks, the Internet has been increasingly popularized and used around the world. Governments and various media have made a lot of publicity, and smart entrepreneurs have benefited greatly from the Internet. The Internet is playing an increasingly important role in social and economic life. Enterprises that fail to keep pace with the development of the network economy will inevitably be eliminated by the market. Today, visionary entrepreneurs have long joined the wave of commercial electronic, in their view, the introduction of computer network technology into the business sector, is really a way to reduce business costs, so that enterprises in the market competition invincible magic weapon. When you see other people's business cards printed and E-mail: XXX@xxx.com, you should also consider their own business online? However, as a small and medium-sized enterprise, do we need to go online? What benefits can Internet access bring to the enterprise? This must be your most concerned about the most want to know the problem, then, please continue to read. As long as your products are not limited to local sales, and want to open up foreign markets, and even international markets, then you have the absolute necessity to go online, online everything will produce the possibility. Below, let's briefly explain the benefits of business online:

1, establish a good corporate image

Today, the INTERNET has become synonymous with high-tech and the future of life, to show your company's strength, enhance the company's image, there is nothing more than the staff business card printed on their own company's unique network address and a dedicated e-mail address is persuasive. Consumers, customers and even overseas investors will naturally look at you differently. In addition, the Internet provides a global trade environment, enterprises are facing hundreds of millions of potential users around the world, regardless of the original size of the enterprise, the online business is no big or small, the start of the enterprise on the Internet is the same, which is very important for enterprises, especially small and medium-sized enterprises to establish a corporate image.

2, online information dissemination, open up a huge market

You can provide what kind of products or services? What are your business hours? Your contact method? Your payment method? Your address? Your latest product information? If the Internet can help you answer all these questions, why don't you worry about business? Invisibly, your sales network has reached every corner of the world through the inexpensive means of the Internet. Perhaps you may not understand the meaning of the letters, phone calls or laws of the potential international market, now by visiting some of the country's corporate site, you can be as convenient as with the opposite side of the street to talk about the international market, in fact, when you want to use the Internet to go to the international market before the foreign companies may have been the same way through the Internet to understand your company's situation. When you receive international e-mail inquiries from some foreign companies, you know that your company has gone international in ways that you might not have thought possible before.

3, reduce marketing costs, obtain greater profits

Radio, television advertising, although calculated in seconds, but the cost of thousands of newspapers and magazines advertisements are also expensive, and newspaper ads can only be retained for one day, radio, television ads can only be retained for even a few seconds, dozens of seconds, and once into the Internet, this information can be 24 hours a day, 365 days a year! Once on the Internet, the information can appear on the Internet 24 hours a day, 365 days a year, for people to query at any time and anywhere, Internet due to the savings of the newspaper printing and radio, television expensive production costs, the cost is greatly reduced. In addition, sometimes a lot of information has not been published on the old information, need to be updated, and printed information in your hands will become a pile of waste paper. And the Internet to publish information on the change of your everything, regardless of the size, at any time to modify the content of any traditional printing methods are unlikely to have this flexibility.

Internet for the enterprise provides a new opportunity for development

Internet was first used in the military and scientific research and education, but because of its good access and interconnectivity, so that it quickly developed into a large international network. The Internet has a large coverage, low communication costs, and extremely rich online resources, attracting more and more people to become its users. As a new information dissemination media, it has a greater publicity advantage than traditional media, which provides new opportunities for enterprises to publicize their own image, publicize their products, and establish a wide_customer base. As a new generation of communication media, Intemet network has its own distinctive features:

One, the scope of the broad: online information, all over the world can be queried.

Two, the diversity of online information files: including text, images, sound and other types of documents.

Third, the durability of the information placed: compared with other media, online information has a long-term persistence, checkability characteristics.

Four, content variability: users can update their online information or make any change.

Fifth, the all-weather service: 24 hours at any time to meet customer inquiries.

Sixth, the interactivity of the information: users and online enterprises to exchange product information at any time between the Intemet for the company to provide direct contact with the customer's possibility, the enterprise can be online marketing, thus eliminating some of the traditional functions borne by the distributor.

Seven, equality, cooperation and non-discrimination: Intemet eliminates differences in geography, size and so on. Enterprises do not have to lose contact with the global market because of geographic remoteness and small size.

Intemet network not only brought an industrial revolution to the world, but also for China's reform and opening up, for our enterprises to the international market to provide a new thinking, new ideas. Into the mid-nineties since, Intemet in China has been rapid development, it has been in China's economic development of one of the pillar industries of the communications industry occupies an important position. In recent years, with the development of China's telecommunications industry, China has also carried out a variety of public **** digital communication services such as 163, 169. Advanced network technology and high-quality online newspaper services to China's enterprises to create a good environment for access to the Internet. At present, in order to facilitate enterprises to publicize themselves on the Internet, query information, the community launched a flexible form of information dissemination.

One, the private line method

Users need to have a certain size of LAN equipment, and then apply to the Department of Telecommunications for a high-speed data line and a certain number of IP, through the LAN, will become a node on the Intemet. This method is suitable for ISPs or large enterprises and institutions. We do not recommend it here.

Two, server hosting

The user's investment is mainly the purchase of an information dissemination server and network card, to the Telecommunications Bureau hosting. Telecommunications Bureau for its allocation of IP addresses, co-application for domain names to ensure that the server works properly on the Internet. The advantage of server hosting is that it saves the rental and usage fees of DDN lines. Moreover, once the conditions are ripe, the user can move the equipment to our company to guarantee the continuity of investment, which is suitable for the transition program of information service providers and large enterprises. Because this program needs to spend 4-10 million to purchase servers, the same is not recommended.

Three, virtual host mode

Virtual host that is, the use of special software and hardware technology, a host is divided into a "virtual host", each virtual host has an independent domain name and IP address, with a complete Intemet service functions, virtual host is completely independent of the queryer! The virtual host is completely independent, and the inquirer can feel the real hosting service. You do not need to invest in software, hardware equipment and system maintenance costs, as long as you rent a certain space to set up their own Web site, publish your information can be. If you need to modify the published information resources from time to time, you can use telnet and Rp through dial-up computers to remotely maintain your website and update it in a timely and fast manner. This program is about only a few thousand dollars or so of the cost, and completely with the first two programs have all the features, we recommend that you use this program for enterprise website construction.

These several ways to publish information online have their own characteristics, the user can choose according to the actual situation.

Of course, these several ways of publishing information is only the beginning of the enterprise to utilize Intemet resources. From a global perspective, network applications have gone beyond the information dissemination stage and are becoming a direct means of business transactions. E-commerce will become an effective way for enterprises to develop markets, increase revenue and reduce costs. In the near future, from electronic tax returns, online shopping to remote customs clearance, international trade will be realized on the Internet, in front of the Chinese enterprises are opportunities and challenges. Seize the opportunity to meet the challenge, actively develop Intemet online business, extensive international and domestic cooperation, is the necessary way for the development of Chinese enterprises. In a new round of global industrial revolution, perhaps we can say that the Internet will make China's "open business" to produce another leap.

Internet and other media advertising differences

Internet (computer international interconnection network) is a set of modern communications technology, computer technology as one of the world's largest computer interconnection network. As a result of many traditional media can not be compared to the advantages of Intemet has rapidly developed into a connection to the world's nearly 200 countries more than 8 million hosts, with hundreds of millions of users of the huge network, but also in the monthly speed of 12% rapid growth. Numerous domestic enterprises and businesses have applied for domain names and established their own websites on Intemet to publicize their corporate image and products.

1, the widest range of dissemination

The dissemination of network advertising is not limited by time and space. Through the Internet, advertising information is disseminated around the world 24 hours a day. Traditional media, whether it is television, newspapers, radio or light box posters, can not cross the regional restrictions, can only have an impact on a particular region. But once any information into the Intemet, distributed in nearly 200 countries, hundreds of millions of Intemet users can see on their computers. In this sense Intemet is the most global impact of high-tech media.

2, long retention time

Newspaper ads can only be retained for one day, radio and TV ads can only be retained for a few seconds, dozens of seconds, while the business information released on the Intemet is generally years as a unit. Once on the Intemet, this information can be available 24 hours a day, 365 days a year, uninterruptedly on the Internet for people to query anytime, anywhere.

3, interactivity

Interactivity is the biggest advantage of the Internet media, which is different from the traditional media, one-way dissemination of information, but the interactive dissemination of information, the user can access to the information they find useful, the manufacturer can also get valuable feedback from users at any time. In the past, most of the advertisements of the traditional media are passively accepted by the users, and it is not easy to produce the effect. But on Intemet, most people who come to visit the online site are with interest and purpose to inquire, the possibility of transaction is extremely high.

4, targeted

According to the results of the analysis shows that the audience of the network advertising is the youngest, most dynamic, the highest level of education, the strongest purchasing power of the group, the network advertising can help you directly hit the most likely potential users.

5, the number of audience can be accurately counted

Traditional media advertising, it is difficult to accurately know how many people receive advertising information, but on the Intemet through the authoritative and fair visitor traffic statistics system, accurate statistics of each customer's ads have been seen by how many users.

6, real-time, flexible, low-cost radio and television advertising, although calculated in seconds, but the cost of thousands of dollars, newspaper advertising is also expensive, beyond the affordability of most units of individuals. Intemet due to the savings of the newspaper printing and radio, television expensive production costs, the cost is greatly reduced, so that most units, individuals can afford. Advertisements in the traditional media is difficult to change after the release, even if you can change often have to pay a lot of economic costs, while advertising on the Intemet, in accordance with the need to change the content of the advertisement in a timely manner, so that changes in business decision-making can also be implemented in a timely manner and promotion.

7, strong sensory

The carrier of the network advertising is basically multimedia, hypertext format files, the recipient of a large number of products of interest to understand more detailed information, so that consumers can experience the product, service and brand. This kind of multi-sensory information is transmitted in the form of graphics, text, sound and images, allowing customers to feel the goods or services as if they were there.

Suggestions for purchasing web hosting

Now on the Internet to provide web hosting services provider is very much, the price and quality of service varies greatly, the choice of web hosting for the establishment of the site is very important, the following matters must be noted:

A. Choose a service provider with a business license

Our country's Internet operators must have the "Chinese People's Republic of China *** and the country's telecommunication and information services business license", otherwise it is illegal to operate, once the inspection, the license will be ordered to suspend the service provider, if there is no license to rent web hosting service provider is very dangerous. At the same time, but also pay attention to identify the difference between ICP license and ICP record certificate, ICP record is for non-business website, such as ordinary enterprise website, personal website, etc., can only apply to the ICP record, in fact, is not qualified for business.

II. Do not be greedy for cheap

Virtual hosting is divided into multiple hosts by the server through the virtual hosting technology, in general, the server placed on the 200 or less corporate Web site or 30 or less functional Web site is normal, not likely to affect the speed of the server; if more than this number, and then the good servers are also difficult to withstand, the result will be a decline in speed, the phenomenon of frequent failures. A more reliable performance of the server + telecom room hosting costs + technical monitoring and sales promotion and other costs, the price of at least 20,000-30,000 or so. Therefore, the general price of HTML space should be more than 200, while the price of functional hosting in more than 600 to be able to make a slight profit, if you are greedy for cheap, you are likely to encounter the following situations:

1) a server may be put on more than 1,000 number of Web sites, the server speed is slow or even when the machine

2) too much restriction of the function, resulting in Some website programs cannot run

3) Excessive restrictions on bandwidth, resulting in slow access speed, or display more than the number of people online

4) Database overload, resulting in frequent database failures

5) Service providers can not afford to arbitrarily change the service program

We have a very typical application system customers, the original company rented a relatively inexpensive hosting. A relatively inexpensive host, the beginning of the operation can be, a month later, often found that the site can not be opened, and then a lot of website features can not be used; commissioned us and the company dealt with us found that the original company started when the host of the PHP rights are complete, and then more users on the server can not bear to change the security mode, that is, only a small number of simple website programs, resulting in the program in the site can not be used, and then the server can not afford to change the security mode. program, resulting in the website program can no longer run; Finally, the customer is not willing to go to court for a few hundred dollars, can only re-rent a suitable web host. Those hundreds of dollars can only be thrown away for nothing.

Three. Concerned about their neighbors

Since the web host is a lot of websites **** with, so concerned about their neighboring sites whether they accounted for a large amount of resources is very important; for example, a large forum, may account for more than 50% of the server resources, the remaining 50% of the resources to other sites to share the effect of the imaginable.

Of course, unless with hacking, it is difficult to know who our neighbors are, then, it is necessary to figure out: whether the hosting provider is allowed to put forums, chat, jungle, plug-ins, downloads, and other website systems that take up a lot of resources on the site;

four. Look at the service provider's company whether the vitality

In today's web hosting business competition white-hot era, a network service company if only rely on domain names and web hosting simply can not survive; when a company can not even uncover the pot, it is difficult to imagine that will go to a good job in technical services; therefore, to see whether the service provider has the strength, or whether it has its own characteristics of the product is very important. Only service providers with vitality can provide you with long-term stable services.

Preparation before building a corporate website

The Internet is not yet a fully fledged business arena, not to mention the lively .com company wave and e-commerce fever, there are now many individuals and already accustomed to using the Internet to search for information, communication and exchange, and there are many enterprises have already attempted or carried out e-commerce activities.

The significance of the enterprise online here do not want to discuss too much, this article mainly want to discuss the enterprise in the construction of the website should be prepared before the work, is how to go according to the company's needs for the enterprise website plans, positioning and other aspects of the preliminary preparatory work.

Enterprise Web site generally refers to the enterprise's own products and services as the main content and service object of the site, according to different needs, the site's function will be very different, some purely publish company information, some also carry out online ordering and other business activities, but basically for the enterprise's own services and is different from the . com company Web site and e-commerce Web site

One, clear The purpose of building a website

The purpose of building a website will have a decisive role in the planning and implementation of the site, so before building the site should be emphasized. The general purpose of building a website are:

1, release of corporate products, services

2, introduction of corporate history, brilliant achievements

3, collect customer feedback

4, online market research

5, carry out online marketing

6, online customer service

7, the gradual implementation of E-commerce, etc.

The author believes that enterprises should first build a website for the basic purpose of marketing. Compared with traditional media, the marketing role of the website has obvious time, geographical, interactive and cost advantages, the website releases information on products and services or the main purpose of marketing publicity.

Website customer service function has a lot of companies do not pay much attention to the author in the construction of the site to the enterprise is very focused on this aspect of the role, because the service of existing customers on the enterprise is a very important work, the use of the site can save a lot of time and cost, while being able to make a quick response to the views of customers.

To correctly recognize the role of the site, do not take the construction of the site too lightly, to avoid in order to cope with the Internet and the "boss type" of site.

With the increasing prominence of the Internet's instrumentality, the universal application of this tool will facilitate online transactions and the implementation of e-commerce, and therefore should also consider the scalability of e-commerce where conditions permit.

Two, the development of website construction plan

Most of the enterprises to build a lack of plans, plans are mainly to arrange and coordinate the relevant departments of the enterprise **** with the construction of the site, the site is not the construction of a person or a department of the matter. Should be responsible for the various departments of the enterprise should be responsible for the overall arrangement of affairs, the main contents of the plan include: website construction time schedule, content collection and organization, according to the purpose of building a website to determine the functions of the website, web design is done by the enterprise itself or commissioned, website testing and publishing, site promotion, cost budget and so on.

Three, the integration of enterprise resources

To avoid the "website eight" type of website content: leadership speech, company profile, business scope and other very simple information. The less information the site can play a role in the smaller, so the site content to be as rich as possible, it is best to integrate and analyze the resources of the enterprise, for the needs and the market situation on the content of the organization.

The author's had encountered some enterprises are reluctant to their latest products online, mainly for fear of imitation and plagiarism, in fact, if your products can play a leading role in the market, you should be confident that they can continue to exceed the present. There are also companies do not know how to arrange the content of the site, the enterprise can use the site as a salesman, in the face of customers he should say what? What content is persuasive to customers?

Four, website construction methods

Is it self-built or entrusted to a professional production company agent production. Because of the conditions, small and medium-sized construction of the site generally choose to commission a professional company agent production, which can save the recruitment of professional website design and production staff and other costs. But in the choice of agency to carefully examine, after all, web design and so belong to the more professional things, as much as possible to understand the agency's design and production capabilities and reputation. Need to pay attention to:

1, domain name registration

Domain name can be said to be the enterprise's "online trademark", so the choice of domain name to match the registered trademark, so that easy to remember. In the domain name registration should also pay attention to, there are many domain name registration service providers in the registration of international domain names, the domain name of the management of the contact person and other items changed to their own company's information, then the domain name is actually not all for you.

2, web host

Virtual host is the web page of the storage space, the advantages and disadvantages of the web host and stability directly affects the site access speed, do not use too cheap hosts, the space can be a moderate amount of the main inspection criteria is the bandwidth, hosting configuration, CGI permissions, database, service and technical support.

3, web design (program development)

Web design and the company's corporate image recognition (VI) in line, mainly based on the purpose of building the site and the function of the plan what kind of style is needed, whether you need to install the program, such as forums, communities, guestbook (feedback form) and so on.

Fifth, the formal site plan

After the above work is basically done should write a formal site plan, site plan to ensure that the site construction is carried out smoothly, as a reference for the management and supervision of the site construction, and at the same time, can be submitted to the professional production company, in order to guide the design of the site. How to write can refer to the author of the "website planning book writing" article.

Now China's corporate website quality is generally not too high, many sites are simple, long time not updated. In the construction of the website, many companies do not pay attention to the preparatory work before the construction of the site, the result is that the site is completed, there is always dissatisfaction with the modification of the place, which will cost a lot of manpower and money.

It is recommended that enterprises in the construction of the site before the site to pay full attention to the construction of the site, the site is not only "online image project", from the site can also reflect the company's style of work, etc., and more importantly, after the completion of the site to make full use of the site to conduct online marketing, in order to maximize the limits of the site to play the role of the site.

Website planning and writing

The success or failure of a website has an extremely important relationship with the website planning before building. In the establishment of the site should be clear before the construction of the purpose of the site, to determine the function of the site, determine the size of the site, the cost of input, the necessary market analysis. Only detailed planning, in order to avoid a lot of problems in the construction of the site, so that the construction of the site can be carried out smoothly.

Website planning is to analyze the market, determine the purpose and function of the website before the construction of the website, and make plans for the technology, content, cost, testing, and maintenance in the construction of the website according to the needs. Website planning plays a role in planning and guiding the construction of the website, and plays a role in positioning the content and maintenance of the website.

Website planning book out should be as far as possible to cover all aspects of website planning, website planning book writing should be scientific, serious, realistic.

Website plan contains the following:

A market analysis before the construction of the site

1, the relevant industry market is how the market has what kind of characteristics, whether or not they can carry out the company's business on the Internet.

2, the market analysis of major competitors, competitors online and their website planning, functional role.

3, the company's own conditions analysis, company profile, market advantages, can use the website to enhance the competitiveness of which, the ability to build the website (cost, technology, manpower, etc.).

Second, the construction of the website purpose and functional positioning

1, why build a website, is to publicize the product, e-commerce, or the establishment of industry-specific website? Is the need of the enterprise or the extension of the market development?

2, the integration of company resources