Weibo Marketing Promotion Skills

Weibo is like an electronic magazine that is updated at any time. Pay attention to publishing content regularly, quantitatively and directionally, so that everyone can develop the habit of watching. The following are my micro-blog marketing tips, I hope to help you!

Tip 1: The theme and naming of Weibo.

Weibo should have clear and specific themes and demands, such as tourism, photography, fishing, entertainment, food, health, or personal Weibo, and try to be specific, detailed and accurate; According to the theme, we should plan the name of Weibo with distinctive features and themes, which is easy to understand and remember. With a certain degree of attention and fans, you can also consider naming Weibo after him. Weibo's name should be as straightforward as possible, rich in culture or network culture, and more eye-catching.

Tip 2: Content construction in Weibo.

The construction, updating and maintenance of content is the basic work for the sustainable development of Weibo, and it is also the longest and most important work in Weibo. Weibo's content construction mainly includes:

1) Develop content planning and strategies around the theme positioning of Weibo;

2) Insist on the construction of original content, and formulate an appropriate proportion of' forwarding hot content', such as1:5;

3) The content should be close to life and reality, news hotspots and events; The content in popular leaderboards is more concerned by bloggers and can be forwarded and participated appropriately;

4) illustrated content is more popular; Watermarking pictures is beneficial to the promotion of Weibo;

5) Proper use of time machine can reduce workload, increase release frequency and enhance Weibo activity;

6) Actively reprint hot topics and contents in Weibo;

7) The content in the popular leaderboards is more concerned by bloggers and can be forwarded and participated appropriately;

8) Live events, Solitaire, Kicking the Pavilion, Finding Different Pictures, Interesting Guess Pictures, Trying to Find Things, Trying to Find Highlights are all popular activities in Weibo, which can effectively improve the interaction between Weibo and fans and strengthen the impression of fans;

9) Pay attention to the promotion and communication value of micro-groups, and participate in the activities of popular micro-groups such as cities, industries and group purchases;

10) Paying attention to the live report and live broadcast of emergencies is more likely to attract the attention of netizens;

Tip 3. Weibo's working skills

If you master some Weibo skills properly, you can achieve unexpected results.

1) The content release should grasp the appropriate time period. Can be at 9: 00 am-65438+0: 00 am respectively; At noon11:30-13: 00; Weibo was released in three periods: afternoon17: 30-18: 00;

2) In terms of the number and frequency of release, we think it is more appropriate to control the daily release amount to 5- 10 and release it reasonably in three phases; For example, 2-3 articles can be published in each time period;

3) In Weibo's name, signature and label, it is necessary to reasonably add keywords that meet the theme of Weibo, so that others can find you better;

4) In the setting of tags, long-tail keywords can be used to greatly increase the number of effective keyword tags.

For example, a group of related keywords can be combined into a combined keyword, thus breaking through the limitation of the 10 tag; For example,? Furniture? 、? Wooden door? 、? Cabinet? Three labels can be combined into one? Furniture, wooden doors, cabinets? ;

5) Interaction with fans can effectively increase Weibo's popularity and activity. Formally, all kinds of novel activities can be planned in Weibo;

Tip 4: How to get more Weibo fans?

It is the dream and pursuit of all bloggers to gain more fans and become a remarkable Weibo. So how can we get more fans? Here are some common methods:

1) Adhere to the construction of original content to attract the attention of like-minded people;

2) Update frequently, step by step, operate patiently, persevere, and don't give up halfway.

3) Engage in more activities to attract fans to join and enhance the communication power of Weibo; We should constantly improve our ability of topic planning in practice;

4) Interact with bloggers such as fans, take the initiative to @ others, and participate in reprinting, replying and commenting;

5) Actively contribute and recommend yourself to well-known Weibo;

6) Appropriate technical measures can increase the total number of fans in a short time;

7) Use micro-groups to actively promote themselves and seek the support and attention of active fans;

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