Traditional mother and baby chain retail features

Traditional maternal and child chain retail characteristics: maternal and child supplies retail is a traditional retail segregation of specialized retail business, with the essence of the traditional retail characteristics, but also its distinctive professional uniqueness.

This makes the operation of this unique segment relatively complex, requiring a deeper insight into customer needs, providing more professional and accurate scientific baby care solutions at the same time, but also in line with the essence of the traditional retail industry has a strong control over the comprehensive operational capacity.

At the same time, retail stores play a C position in the traditional commodity circulation chain, that is, the channel is king, good offline retail stores are the core position that brands must occupy.

But when the channel is no longer single, the emergence of e-commerce platforms, live platforms, micro-merchants, group purchases and other new channels to sell goods, consumers access to information in a diversified manner, the purchase habits have also changed. This time the high cost of the core location corresponds to the burden of the store in the competition.

The digital store is centered around "people" to carry out operations. The core asset of the store is the user, the number of members of a single store, the stickiness of the members for the store, the degree of trust, the ability to develop the value of a single customer constitutes the value of the store.

The location is still important for the store, but the value of the store is no longer determined by a single location, the use of the store as a "field" brought about by the natural flow of seed, through the omni-channel operation of the user, and continue to precipitate, value-added user assets.