How to conduct online marketing for works of art such as songs?

When it comes to promoting music online, there are too many ways to participate, such as FM channels, post bars, forums, music platforms, applications and communities.

How do you know which platforms are most likely to bring success?

There is no answer, but you can ask yourself some questions to help you determine the best choice:

Who is your ideal fan?

Where do they surf the Internet?

Where did you find similar artists?

Are you willing to spend most of your time actively interacting with online audiences?

What kind of content do they pay attention to (i.e. videos, photos, articles/blogs, etc.)? )?

Answering these simple questions is a good way to start. Once this is done, you will need to explore the available properties of different platforms.

Although social networks are great, they are basically rented, not their own. If Weibo suddenly disappears, all your fans will disappear.

For this simple reason, you should always start by being able to call your own channel. Make sure these are the centers of fans and let them know that they can always find your latest information.

1. Website (the host station of the World Wide Web)

This should always be a priority. Official website provides an online place for your fans, and they know they will find you here.

2. Mailing list

When you need to contact, email is still the best way to contact fans. Unlike most social networks, your email will definitely fall into the inbox of your fans. Regular monthly newsletter is a good way to let your loyal fans know what's going on with you and your band.

3. Blog

When it comes to everything you and your band are doing, blogs can provide a regular and longer glimpse of your world in a good way. Recording/touring diaries, lyrics, album reviews and personal entries make you feel happy, angry and sad. Blogging is a good way to let fans know more about the creative process behind their favorite music.

4.EPK

EPK or electronic news package is basically the resume of your band, including the latest biological information, music, travel date and contact information. This is a good resource, which can be used as your reservation display, purchase demo, or even just contact others in the industry.

5. Weibo

Besides being the largest social network at present, it is also an active place for most stars and fans.

6. Tik Tok International Edition

Tik Tok has a large number of young people. It may be a good way to promote music in the form of short videos in Tik Tok. Tik Tok allows you to create unique and creative content from everyday photos/videos.

7. Facebook

It is by far the largest social network in the world and is widely regarded as the standard that you should be online. However, the Facebook algorithm used to determine what content fans will see is not conducive to the effectiveness of the platform (the average visibility of posts may be between 5- 10% of your total fans). You can choose to pay more fans for your post, but which platforms do you decide?