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What are the methods for App operation and promotion?

The strategy of low-cost promotion of APP is divided into three parts. The first part is the promotion channel of APP. The second part is APP promotion strategy; The third part is a summary of the promotion channels of Android products. All of them are summaries made by insiders, and the promotion channels and strategies are highly instructive and professional. Whether it is a newcomer or an old bird, I believe that after reading this article, you will have a further understanding of the promotion of APP.

Part I: Overview of APP promotion channels.

First: basic online-the coverage of major download markets, application stores, platforms and download stations.

The first step of promotion is to go online, which is the most basic. It doesn't cost money, as long as the coverage is the widest.

Download markets: Android, Machine Front, An Zhi, Application Exchange, 9 1, Wood Ant, N Duo, Youyi, Anji, Liu Fei, etc.

Application stores: geogle Store, HTC Mall, Li Fei, Crosscat, Cage, Amy, Wozacha, Meizu Store, Lenovo Developer Community, oppo App Store, etc.

Large-scale platforms: MM Community, wostore, Tianyi Space, Huawei Smart Cloud, Tencent Application Center, etc.

Clients: pea pods Mobile Wizard, 9 1 mobile assistant, 360 software housekeeper, etc.

Wap stations: Pickled Pepper, Skynet, Lexun, Yisou, etc.

Web download stations: Sky, Huajun, Extraordinary, Green Soft, etc.

These are some examples of channels. If something important is missing, please add it.

Second: promotion-forum promotion, microblog promotion and soft text promotion.

Forum: Machine Front, Android, An Zhi. . . You can see many industry forums at the bottom of mobile phone related websites.

It is suggested that the promoters post through the official post bar and the user post bar, and at the same time, they can contact the forum administrator to do some activities to promote. After posting, you should maintain the post regularly, answer the questions raised by users in time, and collect the feedback information from users so that the next version can be updated and improved.

Weibo: Those things about the Internet, such as 36Kr, TechWeb, Shell Net, Tech2IPO, etc.

Personally, I feel that the promotion of Weibo is infinite, and so is the marketing, which needs to be studied slowly. This piece has the lowest cost, but if it is successful, the effect is the most amazing. Eg: Durex, Weibo Marketing of Mushroom Street.

Soft text promotion: Tencent Digital, Sohu Digital, Zhongguancun Online, etc. If it is a good soft text, generally, as long as one company publishes it, the rest will be reprinted.

Third, cooperation promotes exchanges and mutual promotion.

It is not mature to promote each other at first, mainly relying on the personal connections of promoters. You need to be able to recommend other applications or sites in your application. The ratio of exchange is generally one to one, and there is no specific measure for the result. Maybe others can bring you hundreds of quantities a day, and you only bring dozens to others. If the quantity does not go up, it will be difficult to cooperate. Of course, if your relationship with your partner is strong enough and people are willing to help you push it, that's another matter.

You don't have to find a separate application to change the volume. Many softwares are specially recommended applications or have software recommendation columns: for example, 360 mobile guards, streaming downloads, self-checking, etc.

Finally, it can also be promoted through platform cooperation, such as: Youmeng (feeling similar to Google AdSense). You can pay for it yourself or change the promotion amount. If you are old enough, you can also promote other applications to make money for yourself. Tencent Application Center and Yidong also have this model.

Fourth: paid promotion

Including built-in paid promotion, paid by quantity, paid promotion in advertising alliance and other modes.

At present, there are many entrepreneurs or individual developers, and most apps have not yet started to make profits. Everyone has a mentality of circling users first and then making money. In this case, a large number of paid promotion individuals feel that it is not very rational. Do a good job in basic promotion, and creative promotion with marketing mind is more feasible. Of course, there are also some good applications of profit models, which are worth pushing vigorously. Paid promotion is the fastest promotion mode.

Method 1. Mobile phone manufacturers cooperate and bundle.

This kind of hard promotion is relatively low in price and large in scale, so it ranks first in hard promotion. Generally, the price of each bundle is between 0.5 yuan and 2 yuan, and it is easy to pre-install hundreds of thousands or even millions at one time.

This is the first choice for those apps that get venture capital and want to install quickly.

Method 2: Brush the list and promote it.

This promotion is an informal means, but it is very popular in China. After all, most Apple mobile phone users will use the APP Store to download apps. If your APP is directly in the front position, of course, you can quickly get the attention of users and get a higher real download volume.

However, the price of brushing the list is relatively high. The price of the top 25 in the domestic list is about 10000 yuan/day, and the price of top5 needs more than 20000 yuan/day. Because this kind of promotion cost is relatively high, it is usually done together with news hype, so it is easy to become famous quickly.

Fourth: database promotion

In China, databases of various industries and fields can be obtained at a very low cost. With these databases, it can be well promoted. This includes: SMS, email, corporate QQ and so on. Simply share the following key points based on SMS:

The content should be simple and direct, but it is best to integrate the following five points into these dozens of words:

1, attractive words

2. Application name

3. Unique advantages

Step 4 download the connection

5. Suggest forwarding

Although the above promotion methods are step by step, many of them are interactive.

The promotion method is just a model. Successful promotion requires you to have a correct brand awareness and marketing awareness, clarify the promotion points and target groups of your App, and formulate accurate promotion strategies accordingly.

The second part: APP promotion skills and strategies.

I am here to add some promotion skills. Sometimes we know how to promote it, and then we know where to promote it. The effect will be amazing. Cut to the chase:

First, determine the first promotion purpose: download or exposure?

It is definitely not possible for APP to rely solely on the application market to realize its own downloads. In addition to the product itself, the most important thing in APP operation is the download volume. "Exposure determines the download volume"! In other words, there may be 65,438+00 downloads in one app store, 25 downloads in two app stores and 50 downloads in three app stores, provided that the downloads in each app store are consistent.

There is a simple reason. A user who sees your application in the app store probably doesn't like it very much. He might go to another app store to download it. He read it once and found that the function was not bad, so he became your user.

This is the role of exposure, especially the previous concentrated exposure, so that users can see your APP name for a period of time. Do you think this is cool?

So how to focus on exposure?

The channels that can be exposed now are nothing more than app stores/download stations, players' forums and QQ groups. Of course, you can spend a lot of money on advertising.

Second, the application store/download station: pay attention to the release time and description.

First of all, let's talk about which app stores/download stations have better effects. It is estimated that everyone is very concerned about this and help you summarize the ranking of app promotion effect:

1. Anzhi Market: The download volume in the early stage is very good, and the review is very fast, which is also the first place I published.

2. Android market: the actual users will be less than the download volume, the conversion rate is not as high as An Zhi, and the review speed is not bad.

3. Machine front market: the audit speed is fast.

4. Application exchange: the download volume is similar to that of the aircraft front market.

5. Sohu Download: Yes, I applied for it for a long time.

6.3G Portal Download: At first, the download volume was not bad.

7. wooden ant shop: very stable but not high.

8.9 1 mall: Generally speaking, it is estimated that there are too many competing apps.

9. Android starry sky: general, but the background is more convenient.

After knowing the approximate ranking, you need to pay attention to the release time. Not all apps are suitable for release on Friday, because there will be many very good quality app updates on that day, so it is best for ordinary grassroots developers to choose Wednesday or Thursday to update.

But if you think your APP is strong, you can try to release it on Friday, and the effect may be better.

Description is not as important as icon, but it can stimulate users to download after icon, such as subtitle description (not available on all websites), and can exaggerate the function (how to brag).

The first sentence described in this article is very important. For example, you can say that every night, hundreds of thousands of users have used or have to use the APP, which is very suitable for stimulating users and works well!

Just take a beautiful screenshot and don't spend too much time.

Third, the magical forum promotion

Why is forum promotion amazing?

Sometimes a very ordinary post will be scored by many people, thus becoming a hot post. Actually, it can encourage others to score. If there is no score, even I won't read that post myself!

Encouraging others to score is simple. Add a few words to let others score near the downloaded apk package. The most common is: reply will not be pregnant, score dear! There must be some people who download it, so there will generally be scores, and how much depends on the APP itself.

Don't care too much about the posting format, just be concise, and the rest will talk about the forums that I think are more reliable.

The first lineup: Machine Front Forum, Android Forum and An Zhi Forum!

The second lineup: Magic Fun Network, Android Forum, Meizu Forum!

The third lineup: Storm Forum, Wood Ant Forum and DOSPY Forum!

At present, there are many kinds of mobile phone forums, and many of them are popular. I sorted out more than 25 hot spots.

1 wit forum machine front forum-the first Android mobile phone communication community in China

2 Android Forum Android Forum Android Forum

An Zhi Forum An Zhi Android Forum, the largest mobile phone forum in China.

5 XDACN community XDACN| smart device forum

6 Zhongguancun Online Forum Mobile Forum Smart Phone Forum

8 Mobile China Forum Mobile China Forum-the largest comprehensive mobile phone forum in China.

9 Pacific Mobile Forum Mobile Forum Saipan Smartphone Forum Android Forum Apple Forum

1019th Floor Mobile Phone Forum Latest Mobile Phone Quotation Latest Parallel Mobile Phone Quotation

1 1 Sohu Digital Commune Sohu Digital Commune

12 Weiwei forum iPhone5S forum _iPhone5C forum _iPhone5 forum

13 Android Bus Forum Android Bus Forum

14 Deep Forum Deep Android Forum _ China's leading Android mobile technology forum

15 wooden ant forum wooden ant Android forum, wooden ant mobile phone paradise, wooden ant Android network, Android Android game application download, Android ROM, Android theme, wallpaper, ringtone download sharing community.

16 Anji Forum Anji Net Forum-Android Forum, Android Software, Android Games, ROM Brush Tutorial, Cracking Tools, Android Mobile Phone Purchase Information-Tianji Net's website

17 UC Mobile Forum UC Community _UC Browser Official Forum

18 Android network forum Android forum-Android software, Android games, Android system forum, a well-known mobile communication community in China.

19 Xiaomi Community Xiaomi Mobile Community Official Forum

20 Mobile Home Forum Mobile Home Forum The most professional integrated smartphone portal.

21wingcircle wingcircle | skywing circle-live for dreams and fly for dreams.

22 Net Player Forum C Net Player |DiyPDA| Samsung GALAXYSIV Forum

23 Storm Forum Storm Android Forum Android Android Software Game Application Download

24 Lizhuo Community Lizhuo Community-China's most powerful Android mobile phone exchange and sharing forum

25 Thumb Game Forum Android Game Forum _ Mobile Game Forum

Tip:

1, no more stickers, but the essence. Many people like to hire the water army to make hair, which has no effect. It is better to work in one position for a whole year.

2. Do not advertise and share secretly. Never in the form of advertising, but in the form of sharing by netizens, make an essence post, which will appear in front for a long time, so as to obtain the most ideal effect.

Fourth, learn to steal from QQ group.

QQ group is a good place, you can't advertise on it, and it's usually T, so I usually chat with some players (it can be seen everywhere on the website), then recommend some games when I have time, and finally recommend my own APP.

Although it will be a waste of time, I can try it when I have time, and paste the APP store address with the most downloads directly, which will have the opportunity to improve my app ranking, but this situation is unrealistic for me.

Five microblogging promotion

Everyone watches Weibo on their mobile phones every day. If you find a fun APP on Weibo, you can easily download it, so if Weibo is well promoted, you can still get a good click rate. How to do it well?

APP introduces Weibo's content writing and suggests the following:

1. Direct download link: click it and go directly to the download page in the APP Store.

2. The content should clearly list the benefits of the APP and download it because of the benefits.

3. It is best to cooperate with multiple groups of pictures and videos, and then you can quickly understand the APP before downloading.

As for the promotion of this Weibo, it is simple, rude and cruel.

1, prize-winning activities

2. A lot of forwarding

Six word-of-mouth communication

If APP wants to form word-of-mouth promotion, first of all, your function must make users like unique selling points, so that users can maintain a good impression when promoting to their friends. For example, I am very grateful for my friend's accurate recommendation, because it is very convenient for people who travel for a long time to know the flight situation. When I recommended Kahui to my friends, my friends were equally grateful. Because they can quickly know the preferential information of their credit cards in the surrounding shops, they can save a lot of money.

At the same time? You can also design a reward mechanism to encourage users to promote it. For example, the APP is divided into the regular version and the advanced version. Ordinary users only need to promote three friends, and they can automatically upgrade to the advanced version without spending money. For the APP application of the game, how many game gold coins can a user get for free?

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