How to do short video marketing?

Video marketing is mainly divided into five steps to implement the operation: video source, video processing, video uploading, video optimization, and subsequent transactions.

0 1, video source

Video source, that is, prepare video material. The choice of video material has the following two aspects, including the original video material shot by oneself and the secondary processed video material.

The detailed operation method will be introduced in later chapters.

02, processing video

Video processing, according to personal preferences, choose different video processing software, I use love editing.

Reasonably insert sound effects, music, subtitles, filters, matting, etc. , and then add watermarks and implant advertisements.

Third, upload video:

Publish the processed video to major video websites, such as Youku, Tik Tok and Auto Aauto Quicker. Not much to say here.

4. Optimize the video

Optimizing video is a very important link in video marketing. After many videos are uploaded and released, the traffic given by their platforms is quite limited.

If we want to get more traffic and play more videos, we must further optimize the videos. For example, label setting and keyword optimization ranking.

A good video title will also make the finishing point. I shared the skill of video title in the previous article (the work comes from the digital "entrepreneurial project set"). Partners in need can go and see for themselves.

Verb (abbreviation for verb) to follow up the transaction:

After your product or service information is exposed through video, if the effect is good, it will attract a large number of accurate intended customers.

What needs attention here is the follow-up transaction.

According to the online data, 80% of the sales come from the follow-up from 4th to 1 1!

Such survey data fully illustrates the importance of deepening customer relations. In most cases, people only give up when they reach the first three levels.

The more you share, the more you gain!