Liquid wallpaper: a new industry facing great challenges

Liquid wallpaper is a seemingly emerging industry, but it faces great challenges. This paper will analyze the market prospect, potential customer groups, promotion strategies and industry competition of liquid wallpaper to help readers better understand the industry.

The potential customer base is limited.

The potential customers of liquid wallpaper are mainly ordinary home improvement users, and the demand is relatively small. Fine decoration projects usually do not consider the use of liquid wallpaper, and its application in commercial places is limited. Therefore, it is difficult to realize large-scale application of liquid wallpaper.

The market prospect is not optimistic.

The market prospect of liquid wallpaper is not optimistic. Compared with traditional wallpaper, it lacks that unique texture and texture, and the price is not close to the people. In terms of environmental protection, there is still much room for improvement. Considering the small amount of home improvement, there are many substitutes with better performance in the market, such as wall clothes, water-based art coatings, etc., the market space of liquid wallpaper seems limited.

Suggestions on promotion strategy

For the promotion strategy of liquid wallpaper, you can try to cooperate with the decoration company, and the salesman can also promote it in the community. Proper print advertising also helps to improve brand awareness.

Industry competition is fierce.

The competition in liquid wallpaper industry is fierce, and there are many similar products. Whether undertaking large-scale projects or small-scale home improvement projects, they may face challenges such as delay in construction period, quality problems, substandard environmental protection standards and unsatisfactory results. Especially in the home improvement market, because the owner's expectation of the product effect is often higher than the actual situation, once the effect fails to reach the expectation, it may lead to disputes such as rework or deduction.

Look before you leap.

If you are considering starting a business and setting foot in the liquid wallpaper industry, I suggest you think twice. Although this industry seems attractive, the hardships and challenges may be far beyond your imagination. The above contents are for reference only, hoping to provide some useful enlightenment for your entrepreneurial road.