What's it like to make ten thousand dollars a month doing self-publishing?

One word: cool; two words: very cool; three words: cool!

I started doing Xiaohongshu in August 20, my freshman year; now I have 10w+ fans all over the Internet, 8w+ fans in Xiaohongshu, and six-figure realizations, and I've gained self-confidence, job offers in big factories, and a lot of precious friends.

Screenshot of my homepage

Before I answer this question, let's talk about what Little Red Book can bring.

I think it's: Considerable side income + strong professional endorsement + a better state of life

First of all, considerable side income is true, the commercial value of the account of the small red book is particularly strong, because the small red book is a well-known platform for the grass, part of the user to come here to buy things, your content can be directly with the products, to achieve better promotion effect. Your content can be directly combined with the product to achieve a better promotion effect, will your promotion fee be low?

Advertising revenue

Second, a strong professional endorsement, many in the college baby, I sincerely recommend that we do small red book before it is too late, really, personal experience, I am a double non-collegiate students, professional does not counterparts of the case, sophomore time in Beijing to find a large factory operations internship positions, I do category operations in the turn of the group, the third in the netease to do the new media operations internship. I was a new media operation intern at NetEase in my junior year. I can say that this experience in the employment of small red book blogger in the employment helped me a lot.

Big factory internship license

Third, a better state of life, I have a particularly surprising discovery, that is, when you become a blogger, you will find that the bulls around you all of a sudden become more. The new media is a window for you to open a high-quality circle, I know how to operate the small red book, I met a lot of like-minded partners, and constantly collide with more cattle people together, you will become a better version of yourself, we are all positive, full of value, the state of life is definitely in the positive direction.

Participate in a variety of offline meetings

And do small red book will continue to force you to learn, so that you can bring more valuable content to your fans, naturally you will become a lifelong learner, will not be too anxious about the life in front of you, and do notes will always get timely positive feedback, the whole person will become self-confident, you know clearly that you are I'm not sure if you're going to be able to do this, but I'm sure you'll be able to do it.

And, after I became a blogger, I quit the problem of buying things, every month there are brands to send me products, need not need have, have seen have not seen have, there is not too much desire to buy new things, whoring things with no heartache hahaha.

Want to do self media how to make more than ten thousand a month, you have to first clarify the underlying logic of the new media to make money is what?

The underlying logic of making money in new media is to benefit the user, on a certain platform (Shake, Xiaohongshu, Shutterbug, b-station, video number, public number ......) Continuous output of useful/interesting high-value content, the accumulation of fan volume, and then realize the realization of picking up the broadband goods or knowledge of the realization of the payment, I brought a lot of Xiaohongshu students have achieved the monthly income of more than 10,000 small goal.

How to do it?

Positioning (choose persona/pendant)

Targeting and producing content (graphic/video)

Uploading and publishing

Roughly divided into these three steps.

1. Positioning

Positioning can be broken down into two parts, persona and category, persona is to put a label on you, you are a student, white-collar workers, moms, entrepreneurs and so on, this is your label.

The category is the track or field you choose, Xiaohongshu common categories are: beauty, skincare, wearing, life sharing, grass, food, photography retouching, emotion, travel, mother and child, fitness, learning and education, the workplace, science and technology, niche hobbies, men, and so on......

Being a blogger is the first thing you need to do to determine your own positioning, and a precise persona and pendant is the pavement for the increase in powder and cash.

2. Benchmarking and producing content

We acquire something initially from imitation, and it's the same with doing Xiaohongshu. We can understand the tone of the platform the fastest by dismantling the explosive accounts and explosive notes, and determine our own creative style. Choosing pop notes with more than a thousand likes to dismantle and imitate is the fastest way.

The most important step in the production of content is to make a good cover and title, there are a lot of skills and formulas to master, first attract users to point in, and then use the content to keep the user.

3. Upload and publish

Upload this point need to pay attention to one is the platform rules, need to systematically grasp the understanding, the other is the release of the time to master, as well as the choice of labels, copywriting guide, to improve the rate of turn powder.

On the small red book how to diversify the cash:

1, advertising cash

2, paid column

3, bring goods cash

4, store cash

5, customer acquisition conversion

Go go go go, I hope that we can all get the results of the road of the self-media, and make more than ten thousand dollars a month.