What are the differences between ancient advertisements and modern advertisements in China?

There are no advertisements in China's ancient books, but they spread in Europe and America in the late Qing Dynasty.

In ancient times, advertising can be divided into the following ways:

The first trademark advertisement, for example, people only need to see a shopkeeper hanging a "flower bud" or "pine bud" in front of the door, and they will know that the shopkeeper is in the rouge velvet business or selling village wine.

According to "Notes on Changing to Zhai", bathrooms in the Song Dynasty all hung a kettle in front of the door as a sign.

"Analysis of Golden Branches" records that the facade advertisement decoration of "Jiucaofang" (wine maker) in the Yuan Dynasty is also very particular: "Jiucaofang has four sons painted at the door: Chun, Xin Lingjun.

Second, pawns peddling along the street are similar to those that collect junk now, but they are much more developed than now. Basically, there are many pawns in every big city.

These two are the most basic and main ways of ancient advertising.

There are too many modern advertisements, such as online publicity, TV leaflets and, of course, people shouting in the street.

Comparatively speaking, in ancient times, due to the backwardness of science and technology and cultural transportation, the scope was not wide and the impact was not great and inconvenient only through simple trademark recognition and face-to-face publicity, but face-to-face transactions could be more credible than the current online advertisements.