Ali as an example to analyze the traditional e-commerce enterprises to launch mobile e-commerce platform factors are as follows

1, focus on the influence of the mobile terminal, and take the initiative to cultivate the habits of users.

2, investment in mobile social platform to promote "social + life" strategy.

3, to promote resource integration, the establishment of O2O closed-loop ecology.

E-commerce usually refers to a wide range of commercial trade activities around the world, in the open network environment of the Internet, based on the client/server application, buyers and sellers do not meet to carry out a variety of commercial activities, to achieve the consumer's online shopping of a new model of business operations.