Traditional Culture Encyclopedia - Traditional stories - What are the problems faced by China automobile industry? What should I do?
What are the problems faced by China automobile industry? What should I do?
First of all, there is a great contradiction between the original high-output plan and the compressed demand since the second quarter. Generally speaking, at the end of last year, everyone's expectations for this year were very good. It was estimated that the productivity 18% to 20%, and everyone generally set a relatively high output. Everyone wants to occupy more market share, so in this case, our original average growth rate of 20% is now reduced to 15%.
The second challenge we are talking about is high oil prices. The increase of oil price 17% and the increase of Beijing No.93 gasoline from 5.34 to 6.2, with an increase of 8.6 gross, will have a certain negative impact on the passenger car market demand. This time, we see that this negative impact mainly comes from two reasons. First of all, the single price increase is relatively large, with an increase of 8.6 gross. In March and May, 2006, we raised oil prices twice, which rose by 9.4 cents. At that time, it had a great impact on the market and our small cars. The price adjustment is 8.6 cents this time. The voice of the media generally believes that the oil price has not risen to the designated position, and consumers will recognize it.
The third challenge is the rapid increase of automobile production costs. At present, the production cost, especially cars like medium-sized trucks, is basically more than ten tons of steel. Recently, the price of iron ore we purchased from Brazil has increased, and the steel will be transferred to cars. The pressure of rising prices of raw materials this time is relatively high. In addition, the new "Labor Contract Law" has been promulgated, which may have a great impact on labor costs and large enterprises.
But how to solve these problems we are facing?
The first is to reduce production appropriately, that is, to reduce some production from such a high plan as you originally set. This feeling is the best. The second is the exit. Why is there such a judgment? Because the whole vehicle has been compressed in macro aspect this year, in the case of compression, everyone may not plan to reduce production, but also plan to produce. There is a good example. In 2004, China also stepped up macro-control. At that time, the price had been disrupted. For example, the price of some models has dropped several times a year. 10, the price of Baolan 65438 was reduced, but it failed in March and June. If we continue to do this this year, I think this market will be very chaotic in the second half of the year, and the sales volume will not go up.
The second is export, which is better for us to ease the pressure on the domestic market. 1-may has accounted for 7.5%, and 7.5% of the output is used for export, which will definitely help ease the pressure on the domestic market. Here are a few specific enterprises. For example, Chery sold 380,000 vehicles last year, sold 260,000 vehicles in China last year, and exported 1.2 million vehicles. Chery ranks fourth with 654.38+0.2 million exported vehicles.
The times are developing rapidly, and all industries and automobiles are no exception. We must seize the opportunity of the times and strive to go global.
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