Enterprises spend 80,000 yuan to invite tens of millions of fans and anchors to bring goods and only sell 6 bottles of skin care products. Will the company make a claim?

The company will demand compensation, which obviously caused substantial economic losses to the company.

For those enterprises that want to develop their own brands through live broadcast, such enterprises themselves are not involved in the Internet industry, so they are often used by practitioners in the Internet industry. This situation has almost become the unspoken rule of the Internet industry. For many anchors and MCN companies with goods, traffic will be brushed through many routines. These people cheat real users and advertisers at the same time.

First, what is this thing?

Speaking of live broadcast, a skin care company wanted to promote its products, so it found an anchor with millions of fans, hoping to increase its sales through this anchor. After the company spent 80,000 yuan, the anchor with millions of fans actually sold only 6 bottles of skin care products to the company, with a total value of only 800 yuan, and the company suffered heavy losses.

Second, the company can claim compensation.

After this incident, the skin care company has taken the anchor to court, claiming that the anchor has brought huge economic losses to itself. After the court heard the case, it was decided that millions of fan anchors should pay corresponding promotion fees and loss fees, and at the same time, the company behind millions of fan anchors was required to bear liquidation responsibility for skin care products companies.

Third, this kind of behavior is not uncommon.

For these traditional enterprises who don't understand the Internet industry, many people are particularly easy to listen to the traffic in the Internet field. Some people may say that the live broadcast can sell 654.38 billion yuan in one hour, but in fact, 990 million of the so-called 654.38 billion yuan is false traffic, and even 999 million is not true. Personally, I strongly recommend that the Internet industry further strengthen supervision and punishment, and severely crack down on these acts of falsely brushing traffic and deceiving advertisers and users, which are suspected of committing crimes.