Discourse An artist or designer

Giorgio Armani Armani

He is the most elegant designer in the world; he is the favorite of Hollywood movie stars; he is the object of the world's talk. Giorgio Armani (Giorgio Armani), a fashion design master who is regarded as an idol by all people; a gentleman who has created a myth in the fashion world; and a compassionate person who is full of love.

July 11, 1934, Giorgio Armani (Giorgio Armani) was born in Piacenza, northern Italy, and the birthplace of the Latin language, Armani's life has been given the same magical color. 1957, from the army, he was discharged from the department store "La Rinascente "In 1961, he joined the famous fashion design company Nino Cerruti and became the assistant of Nino Cerruti, the father of Italian fashion, and began to make a name for himself in the fashion industry. However, the romantic spontaneity of the Italians made him give up the favorable treatment of the big company and began to plan his own career.

In 1975, he was encouraged by his friend Sergio Galeotti to create his own menswear brand under the name of Giorgio Armani, and since then, he has created a period of myths that have amazed the fashion world.

"Casual elegance" is the style Armani has been seeking since its creation. Delicate texture and clean lines all show the comfort, spontaneity, exuberance and freedom of character, seemingly inadvertent tailoring vaguely reveals the beauty and strength of the human body, not only abandoned the tediousness of the corset suit has also overturned the hippie style of the world of playful indolence. Giorgio Armani believes that design is a way to express one's feelings and emotions; it is the best interpretation of the pursuit of beauty; it is an eternal challenge to comfort and luxury, reality and ideal. Today, Armani is more than just white on black fashion, it represents a lifestyle, a symbol of exuberance and vitality, the ultimate interpretation of masculinity and femininity, sensuality, serenity and creativity.

Today, Armani's footprints have spread to more than a hundred countries around the world, with Giorgio Armani Le Collezioni, Emporio Armani, Armani Junior and many other series. Products also gradually tend to diversify, from clothing to expand to perfume, leather bags, jewelry, eyewear and other areas, and even among the mainstream bars and the hotel industry and so on.

While his success in the fashion industry has earned him numerous accolades, his commitment to philanthropy has made him an even more respected figure in the world.

The early military experience to Armani's life has caused a great impact, in the fashion design on the extraordinary achievements is not the ultimate standard of success of Armani, for the relentless pursuit of philanthropy is his personal charm is the most powerful manifestation. With a personal fortune of $5 billion, the designer has always been frugal in his life, but exceptionally generous to others. For many years, he has been running around for the world's poor people.

In 2002, in recognition of his work with refugees, the Office of the United Nations High Commissioner for Refugees invited Armani to become a Goodwill Ambassador for the organization. "I am proud to welcome Amani as UNHCR Goodwill Ambassador and am very grateful to him for accepting this position." So said UNHCR official Luther Lubbers.

During his tenure as ambassador, Armani has personally raised funds for the organization and expanded its public profile in various ways, calling for international attention to the refugee community. In the face of the crisis in Afghanistan, Giorgio Armani held a special Christmas charity event, not only donating a large amount of money and placing fund-raising advertisements, but also donating the funds generated from the sale of products to Afghan refugees. To support the work of the UNHCR, Armani also created a special mug inspired by one of his trips to Shanghai. A portion of the proceeds from the sale of the mug will go to relief efforts for more than 200,000 refugees worldwide. "I have great admiration for the tireless work of UNHCR. I will do my best for my ambassadorial duties. Although the work of helping the world's refugees is extremely difficult, I have always believed that everyone has the opportunity to change something. I hope I can do the same." Armani said, "We have a responsibility to make the world a better place. Especially for teenage refugees, to help them rebuild their lives. After all, children are the future of the world."

Giorgio Armani believes that whenever he engages in a new philanthropic endeavor, it fills him with as much excitement as designing a new work of art. 2004, Armani touched his philanthropic love to the field of sports by publishing a book titled Faces of Sport featuring Special Olympics athletes and using all proceeds from the sale of the book to improve the quality of the daily training of Special Olympics athletes and to improve the lives of people with intellectual disabilities. All proceeds from the sale of the book will be used to improve the quality of daily training for Special Olympics athletes and the standard of living for people with intellectual disabilities.

In the long journey of charity, Giorgio Armani has always been a pioneer, reaching out to every corner of the world, and on September 21, 2006, Armani held an event at London's Earlscote Exhibition Center to celebrate its newest creation, the "Product Red" collection. On September 21, 2006, Armani held a grand fashion show for its latest collection, "Product Red", at the Erskine Exhibition Center in London. The distinctive and passionate red color exudes the support and care of humanity, and the simple and elegant style reflects the sincere and frank personality. At the press conference, Giorgio Armani expressed with deep emotion that charity would be a cause he would dedicate his life to. He will donate the profits from this latest product to support the work of the Global Fund for AIDS in Africa, especially to help African women and children to fight AIDS. His initiative touched the hearts of all present.

For charity, Giorgio Armani compares it to a paintbrush that decorates a beautiful dream, just like design, which should be integrated into one's own emotions and filled with the heart. He will use his heart, sincere feelings to create a new world, there is no sorrow and pain and injury, only as Armani like comfort, cozy.

[Edit paragraph] Family archives

Creation year: 1975 in Milan

Founders: Giorgio Armani and Sergio Galeotti

[Edit paragraph] Clothing brand line (product positioning arranged from high to low):

1 Armani Prive -- Haute Couture

2 Giorgio Armani -- Haute Ready-to-Wear

3 Armani Collezioni- - ready-to-wear

4 Mani - women's ready-to-wear

5 Emporio Armani - ready-to-wear

6 AJ Armani Jeans -casual wear and denim

7 A/X Armani Exchange - casual wear

8 Armani Junior - -children's wear

[edit]Designers

Giorgio Armani

[edit]Brand products

Categories: men's wear, women's wear, sportswear, sports goods, denim, leather jewelry, accessories, perfume, home accessories.

[Edit paragraph] Design style

In 1970, Giorgio Armani and architect Sergio Galeotti (Sergio Galeotti) joint company, and then in 1975 created the "Giorgio Armani" company and registered its own trademark.

In 1975, he created the company "Giorgio Armani" and registered his trademark.

In 1974, when Giorgio Armani's first men's fashion show was completed, he was called the "King of Jackets".

In 1984, he created the low-priced brand Amparo Armani.

Today, Armani is present in more than a hundred countries. Armani is Europe's top and one of the world's most fashionable menswear brands. In addition to the high fashion Giorgio Armani, there are also a number of sub-brands, such as ready-to-wear brand Emporio, women's brand Mani, casual wear and denim brand Armani Jeans, etc., which product categories in addition to clothing, but also has a tie, glasses, scarves, leather goods, perfume, etc. Emporio Armani is a very successful brand. The Italian word "Emporio" means a department store, i.e. "Armani department store", and it is a brand of the young line of Armani.

[Edit Paragraph]Brand Introduction

In the era of gender confusion, clothing is no longer absolutely different between men and women, GIORGIO ARMANI that is to break the boundaries of masculinity and femininity, leading the women's clothing to one of the designers of the unisex style. ARMANI in the school majoring in science courses, the University of medicine, military service as an assistant medical officer, rational attitude, analytical training, as well as the world balance of the world, the world's balance, the world's balance and the world's balance of the world. The rational attitude of the analytical training, as well as the concept of balance in the world is his guidelines for designing clothes.

ARMANI creates clothes not out of thin air, but from observation, seeing other people's elegant way of dressing on the street, he reorganized his way to create his own, belonging to the elegant form of ARMANI style. Many of the world's top executives and Hollywood movie stars have become followers of ARMANI because of this self-creative style. There is even a popular saying in Hollywood: "When you don't know what to wear, wear ARMANI and you will be right! The saying goes: "When you don't know what to wear, wear ARMANI. Judy Foster is a loyal supporter of ARMANI.

In men's and women's clothing, simple suits with perfect neutralized tailoring, no matter at any time, occasion, there is no inappropriate or faded popularity of the problem, from the world's supporters is cross-occupation, cross-age. ARMANI's accessories include leather goods, shoes, glasses, ties, scarves, etc., which, like the clothes, emphasize exquisite texture and simple lines, clearly setting off the simple Italian-style clothes. Even the swimsuits are free of complicated decorative lines and feature cut-outs that sculpt sexy curves, giving them an indescribable elegance. GIORGIO ARMANI has many sub-brands, such as ARMANI JEANS denim series for men and women, GIORGIO ARMANI JUNIOR children's wear series for men and women, as well as snowsuits, golf wear series and so on, and among them, the most mature one should be the EMPORIO ARMANI men's and women's wear with the eagle as the symbol. All brands have attracted loyal supporters, and the fashion world is blowing a wave of ARMANI wind.

Armani Prive Haute Couture: Uniforms for Red Carpet Actresses

The soft and supple lines of the body and the display of femininity are the new definition of haute couture given by Giorgio Armani. Focusing on the natural beauty of the human body, the precise shoulder line and slim waistline silhouette make the bud and lantern shaped skirt more fluffy and sexy, while the geometric fine line pattern creates a visually disorienting three-dimensional aesthetic.

Armani wanted to get rid of the stereotype that Armani is synonymous with fine suits. The delicate folds and wrinkles and a lot of handmade details became the main focus of the whole show, the transformation of the whole show is like the designer's personal career growth of the prediction of the experiment, the stage with the three-dimensional texture of the bubble gauze to build his latest favorite soft temperament, and the middle color of the long gowns, but also the first choice of Hollywood actresses to go on the red carpet.

Giorgio Armani Ready-to-Wear: Financial Street Power Suit Giorgio Armani is a Wall Street favorite, with men throwing money at the chance to own one, and women indulging in the elegance of its washed-out style. The letters Giorgio Armani have long been associated with an image of elegance and moderation, with clothes that are neither impolite or offensive, nor too flamboyant or vulgar, but which walk a fine line between classic elegance and casual romance, Giorgio Armani clothes have a connotation of class and taste - not just expensive, but cultured. Giorgio Armani clothing carries with it an implication of class and good taste - not just expensive, but cultured. For the most part, "wearing Armani" was a status symbol, even though this was a new economic era that promoted individual freedom. Giorgio Armani's clothes were never out of place or out of fashion at any time or place, and many of the world's top executives became followers of Giorgio Armani for his self-consciousness and style of creation. The accessories include leather goods, shoes, glasses, ties, scarves and more.

Compared to Lagerfeld, who wore sunglasses and waved a paper fan all day, and Versace, who was flamboyantly indulgent and alternative, Armani was more of an ascetic - neither trendy nor traditional in style. He was able to create an almost perfect, stunning balance between market demands and elegant fashion: neutral colors, elegant cuts that did not need to be flaunted, and the elimination of irrelevant details from the design, which was also a major contribution to the tailoring of the clothes. His simplicity is always between the traditional and the modern, blurring the indelible line between tradition and modernity; Armani's simplicity reveals the nobility that characterizes traditional European clothing, while at the same time subtly interspersing modernity with tradition, giving the clothes a "one look, one look" style. At first glance, it may seem mediocre, but at second glance, you will feel the elegance of the washed out sophistication and the passion for modernity. It is probably this unique charm hidden underneath the ordinary appearance that makes him manipulate a large number of loyal consumers like a magician.

Giorgio Armani made the Armani suit a favorite of the high-flying professional woman by making unprecedented changes to women's fashion. The most representative was the introduction of the Armani men's and women's "power suit" in 1980, which became a symbol of the international economic boom era. Inspired by Hollywood during the Golden Age, the suit featured a wide-shouldered lapel and wide-legged pants. The brand began to make an impression when Richard Gere wore a full Armani "power suit" in American Dancer.

[edit]Emporio Armani ready-to-wear: for ambitious young people

How can you get involved with Giorgio Armani in the most affordable way? Go to Emporio Armani. The $3,000-$5,000 price point is a big temptation for ambitious young people. As the founder of the concept of "sub-branding" in the fashion industry, Giorgio Armani experimented with Emporio Armani in 1981, using the eagle as a symbol, and pioneered the trend of brand extension. "Emporio" means "department store" in Italian. As the name suggests, Emporio Armani is an Armani department store with a wide range of products: men's and women's clothing, shoes, perfumes and even eyewear. The style is youthful and offers a good choice for young people who love Armani but don't like to pretend to be mature in the main line, a department store that they love.

Emporio Armani is true to Giorgio Armani's design ethos, but it's more casual than the main line, with shirts made from a variety of materials, sometimes adding fur, sometimes using velvet. The Beyond collection for Spring/Summer 2008 is a distinctive style that brings fresh curves and silhouettes to a line that is distinctive without departing from the Armani ethos. The softly textured jackets have sharp lines, straight shoulders and hip lengths, and are worn with hardwearing pants. Similarly, the color palette plays a softening role, giving the collection a more elegant silhouette, and Giorgio Armani's favorite simplicity comes to the forefront, with dresses, shoes, and accessories in natural colors, creating aesthetic curves that accentuate the body. The spring and summer collection is simple and smart, the top and bottom into a simple jumpsuit, each soft with a little sexy, without the hard feeling of sportswear, or nailed on the glitter to show the charm, in addition to the tight jumpsuit with mini shorts. This season's suit image is still dashing confidence, but with the piping embellishments but added a point of flattery, showing all the summer enchantment.

[edit]A/X Armani Exchange casual wear: denim is also elegant

A/X Armani Exchange is aimed at the consumer group is young and fashionable trend family, the design is also more avant-garde, bold. As the youngest brand under the Giorgio Armani Group, it has inherited the noble lineage of Giorgio Armani since its establishment in 1991, and is increasingly favored by young people for its affordable price and unique style of frankness and self-possession. It started with high-quality casual wear, and its design style implements the simple concept of Giorgio Armani while seeking for self-independence and individuality in the busy urban life.

A/X Armani Exchange's denim collection is different from traditional denim brands in that it is not casual at all, but rather expresses the wearer's individuality in a way that is both elegant and sexy. This season takes a tropical journey into an exotic dream, where cultural contrasts and new aesthetic rules are new themes in the design of the clothes. Patterns and stylistic messages speak of elegance through comfortable minimalist patterns, technical fabrics and brushed colors, while combining the spirit of sportswear and uniforms with sex appeal. The clothes are vintage, colored, deep-dyed and aged to create an aesthetic tone.

[Edit]Armani Chronicles

1934 Born in Italy

1960 Worked as a salesman and window designer at La Rinascente department store in Milan

1964~1970 Worked as an assistant to Nino Crutti

1975 Founded the company with Sergio Galeotto. 1975 Founded Giorgio Armani with Sergio Galeotto

1975~1981 Launched Giorgio Armani Le Collezioni, Mani Uomo and Donna, Armani Junior, Armani Underwear. Armani Swinwear, Emporio Armani, Armani Jeans series

1982 Became the second fashion designer after Dior on the cover of the <<Times>> the same year the launch of the perfume Armani

1987~1997 launched glasses, socks, water-skiing clothes, and a new line of clothing. 1987~1997 Launched eyewear, socks, waterskiing, golf accessories, watches and other accessories

1984 Launched the perfume Armani men's cologne

1991 Received an honorary doctorate from the Royal College of Art

1992 Launched the perfume Gio

1995 Launched the perfume Aqua di Gio

[Edit paragraph] brand identification

Giorgio Armani Bornnvo

Armani's most expensive line, dress formally, mostly for evening wear, the logo is clothing cloth "black background white characters The logo is "white letters on a black background" on the cloth of the clothes.

Giorgio Armani Collezioni

Cheaper than the previous group, the logo is "white on black", focusing on workplace formal wear.

Emporio Armani

Earlier side brand. The logo is an eagle in the middle, in order to prevent counterfeiting, the tag has been replaced with a laser anti-counterfeiting, the eagle pattern in the center of the letters

Other sub-brands, the color of the fabric label is also mostly "white on black".

In 1964, Armani, who had never been formally trained, designed a menswear collection for Nino Cerretti, the father of Italian fashion. Encouraged by his friend Sergio Galeotti, Armani became a freelance fashion designer and fashion consultant in 1970. Armani began to make a name for himself in the Italian fashion world when, between 1973 and 1974, he launched the aviator jacket, which used leather as if it were ordinary fabric, to great acclaim at the Italian fashion shows held in the White Room of the Palazzo Bitti in Florence.

In 1975, Armani and Gagliotti founded their own company, Giorgio Armani S.p.A., and established the Armani trademark, "Giorgio Armani" brand was officially born. In July of that year, Armani launched men's jackets with no lines or structure, creating a revolution in the fashion world. His designs were relaxed and natural, emphasizing the beauty of the human body in seemingly unintentional cuts. A departure from the boring suits of the 60's that constricted the male frame and from the hippie style that was so popular at the time, three months later Armani launched a loose women's jacket in traditional men's fabrics that was as simple and soft as the men's jacket, but with a hint of masculine authority. Since then, Armani, like French fashion gurus Paul Poiret and Coco Chanel, has made a bold and unprecedented subversion of women's styles, which has made Armani fashion a favorite of high-class professional women.

In 1980, the Armani men's and women's "power suit" was introduced in exquisite tailoring, and the "power suit" became a symbol of the international economic boom era. Inspired by the Golden Age of Hollywood and characterized by broad shoulders and large lapels, the Armani power suit was worn by Richard Gere in the 1980 film American Dancer. The movie was a huge success, and the Armani brand left a deep impression on many viewers.

Since then, Armani has had a long history of collaborating with movie stars, even designing a large number of theater and dance costumes, and in 1982, Armani became the first fashion designer to appear on the cover of Time magazine since Christian Dior in the 1940s. He often asked Hollywood stars to wear his brand of clothing to the Oscars, and a large number of celebrities, such as Michelle Favre and Jodie Foster, were his loyal customers.

In the 1980s, Armani began to expand his secondary brands, in addition to the representative of high fashion "Giorgio Armani (Giorgio Armani)", he also launched a young people-oriented ready-to-wear brand "Emporio Armani (Emporio Armani)". In addition to Giorgio Armani, he also launched the ready-to-wear brand Emporio Armani for young people, the women's clothing brand Mani, the casual clothing Armani Jeans, and children's clothing that is easy and lively. In addition, there are also ski and golf wear. The cloth label of Giorgio Armani brand is white on black, and the cloth label of the clothing suitable for general occasions is black on white. As for the secondary brand clothing, it is mostly eagle as a symbol.

Giorgio Armani brand clothing fabrics are quite expensive, in order to meet the public's demand for the brand, slightly cheaper side brand clothing using fabrics are mostly the latest technology synthetic fibers, outsiders are difficult to imitate.

In the combination of artistic creativity and business operations, Armani has been a master. His ready-to-wear profits are among the highest in the industry, and although he has developed a large number of new product lines, his brand has never lost value. Today, Armani's business has spread to more than a hundred countries and regions, its product range in addition to clothing, but also includes ties, glasses, scarves, leather goods, shoes, fragrance, etc., these accessories are also the same as clothing, not to speak of exquisite texture and simple lines, revealing the Armani-style "casual elegance".

[edit]Armani cell phone

Mobile phone business Samsung announced with the famous Italian fashion brand Armani (Armani) to conclude a strategic alliance, the two sides *** with the launch of the GiorgioArmani-Samsung cell phone.

From the information available so far, there seems to be no evidence that the Samsung Armani phone was designed by Armani, or that it was a collaborative effort between the two, but in any case, it's clear that the "Armani phone" name will have a far greater impact on the high-end market than past models or boasted features. But in any case, it's clear that using the name "Armani Mobile" to market the phone in the high-end market is far more effective than the past models or boasted features. It can be seen that, for this high-end business group launched a full touch-screen cell phone, Samsung is through the brand-name branding effect for their own to earn more eyeballs attention, and in the positioning of the product is also more in line with its high-end image.

Official website

Armani watch

ARMANI Chinese name is "Armani" is the Italian fashion world's top brand, like the bag of the LV, lighter of the Dupont. Are the top luxury goods, a 7000-8000 clothes are the brand in the middle and low-grade clothes.

The name of his fashion brand is Giorgio Armani.

His fashion brand name is Giorgio Armani

and the Armani watches are probably a spin-off of the brand.

Just as Montblanc also makes watches.

The $2,000 Armani watch from Hong Kong is probably a knock-off of the brand.

Beyond's famous song "AMANI" was written for the children of war-torn Africa

amani

Lyrics:Wong Kar Kui

Song:Wong Kar Kui

Vocals:Wong Kar Kui

amani nakupenda nakupenda we we

amani nakupenda nakupenda we we

He rules the world

He sings of love

His truths are all over the earth

How could he never return

Could he ever feel

A beacon covering the sky and the future

Helpless and frozen

Tears in the sky with grief

Is an indictment of the war to the end

Hurting is the child

I'm calling to the world

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda nakupenda nakupenda nakupenda nakupenda we we

amani nakupenda nakupenda nakupenda nakupenda nakupenda nakupenda nakupenda nakupenda nakupenda we we

Birds of prey are seen in the sky

Spreading their wings in panic

Traveling through the sky just wanting to be free

Hearts of hundreds of billions of hearts are broken

All the doom and gloom of today

As if the truth is disappearing from the earth

Helplessness and freezing of the eyes

Tears in the sky with grief

It's an indictment of war to the end

Hurt is the child

I call to the world

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we

The struggle between right and ownership

The struggle between ignorance and prejudice

If there's a war here till the end

How can there be peace

I call to the world

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we

amani nakupenda nakupenda we we

amani nakupenda nakupenda we we

Once again again I call

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we

again again again again call

amani nakupenda nakupenda we we

tuna taka we we

amani nakupenda nakupenda we we