What is the difference between a general agent and an agent

What is the difference between a general agent and an agent

What is the difference between a general agent and an agent, the agent of the brand will certainly look at each other to see if there is potential, and in our FMCG agent will appear among the agents and distributors of these two kinds of agents, the following is the difference between a general agent and an agent is what.

What is the difference between a general agent and an agent1

"General agent" is the only agent of a product in the whole of China.

"Exclusive agent" is a province, a district without the same product agent.

"General agent" means that you can only represent a certain product.

The above three types of agents are divided into different levels of authority.

1. Exclusive agency:

It means that the principal to give the agent in the agreed area and a certain period of time, enjoy a certain or some of the formulation of goods franchise agent. Where the region and time for the transaction, in addition to the two sides agreed otherwise, either by the agent to complete, or by the principal directly with the buyer to reach, the agent can be based on the amount of turnover to extract due commission.

(1) the advantages of exclusive agency:

① help mobilize the enthusiasm of the agent. Agents do not bear the risk of operating losses, and franchise, more work more money.

② the principal is more active. The principal to master the transaction price of goods, there is generally no agent to control the market situation.

③ is conducive to centralized marketing. Agents operate centrally to facilitate centralized marketing.

(2) exclusive agent notes:

① the two sides must strictly abide by the agency agreement;

② detailed provisions of the commission payment method.

2. General agent:

refers to the franchise, the principal can be in the same region or the same market at the same time to establish a number of agency relations. In general agency, the relationship between the principal and the agent is flexible.

(1) and exclusive agents are different:

First, the franchise: the exclusive agent enjoys the right to operate exclusively, the general agent does not enjoy this right.

Second, the exclusive agent to collect the scope of the commission, including both their own access to, but also the principal access to, and the general agent only to collect their own access to the business of the commission.

(2) the advantages of the general agent: the principal is in an active position, can flexibly control the sale of goods. Very popular with exporters, especially some small and medium-sized enterprises.

(3) Disadvantages: the principal is not much constraint on the agent. The agent can be a serious agent, but also may be "on behalf of the ignore", buy and sell other goods.

3. General agent (the largest authority):

It is the principal in the designated area and a certain period of time to set up full powers of the agent. General agent, both enjoy the franchise, but also on behalf of the principal to engage in the signing of the contract, contract fulfillment, handling of goods and other commercial activities, but also has the right to act on behalf of the principal to engage in a number of non-commercial activities. The general agent has the greatest authority. Because of the full power to represent the principal, so the choice should be very careful. In the export business, it is generally inappropriate to take the general agent.

Extended information:

(a) the concept of commercial agency

is the agent for the agent to act as a commercial agent and collect commission of commercial activities. The business agent is a principal agent, the agent is generally known as the agent.

(B) business agent characteristics

The agent has the status of a legal person. Independent business entity, not subordinate to the manufacturer.

Mainly purchasing and selling agents. Sales agent and purchasing agent.

The rights of agents have a certain spatial scope. Common ` agents in a certain region, or a country: China general agent.

4. Agents must strictly enforce the manufacturer's commodity pricing. You can't set prices at random.

5. Agents are paid a commission on a fixed percentage of sales or purchases. Commission agents do not bear the market risk, but the costs incurred in the sales process at their own expense.

6. Not allowed to carry out activities outside the agency business. The commission agent does not obtain legal ownership of the goods, and can only carry out related activities in accordance with the provisions of the agency contract.

(C) the function of the agent

1. The function of developing new markets. Because the enterprise to enter a new market, usually faced with: unfamiliar with the local market situation; the establishment of marketing channels in the local, may be more costly and risky; the lack of marketing personnel, or can not be competent. Find an agent to understand the local market.

2. The function of maintaining market share.

3. The function of avoiding and reducing business risks. For both the manufacturer and the agent, the business agent can make the risk sharing, and reduce the settlement risk and so on.

4. The function of reducing circulation costs. Producers uniformly set the terminal price, the implementation of sales by the agent, less intermediate links, low circulation costs.

5. Provide a variety of services.

6. The function of the agent's income generated by the effect of division of labor. Business agents enable manufacturers and agents to focus their respective strengths on matters in which they excel and, therefore, share in the benefits of the division of labor.

agent in accordance with other functions are also categorized as follows:

(a) different responsibilities: sales agent, purchasing agent, delivery agent, insurance agent, advertising agent, travel agent, bidding agent and securities issuance agent

1. sales agent: also known as the seller's agent, according to the contract to sell all the products of a particular enterprise, and to provide relevant services for the business agent, play a role in the sale of enterprises. The sales agent: also known as the seller's agent is a business agent who sells all the products of an enterprise under a contract and provides the relevant services for it.

2. Purchasing agent: also known as purchasing agent, refers to the agent and the agent has a long-term business contacts, the agent for its procurement, but also for its responsible for the receipt of goods, quality inspection, storage and transportation and other business activities. Play the role of the manufacturer's supply department.

3. Transportation agent: is commissioned by the agent to solicit goods or guests, and for the agent to transport goods or guests of the business agent. Further divided into: land transportation agent, sea transportation agent, air transportation agent.

4. Insurance agency: refers to the agent according to the provisions of the agency contract for the insurer to provide services for the business operated by the insurer and collect commissions from the insurer of the business agent.

5. Advertising agency: refers to the commission by the agent and in the name of the agent for its planning, creation, production and arrangement of advertising business business business agent. It is an important part of modern business agency.

6. Tourism agency: refers to the agent and tourism enterprises to enter into a commission agent contract, and for its agency product sales services business agent.

7. Bidding agent: refers to the agent in the name of the manufacturer on behalf of the manufacturer to participate in bidding activities of the business agent.

8. Securities issuance agent: refers to the agent to accept the commission of the securities issuing company, the agent of the issuing company for all securities issuance business business business agent. Generally are securities companies. According to the securities company to assume responsibility for different, is divided into underwriting offerings, sales offerings, joint offerings of three.

(b) according to the different legal acts: media agent and contracting agent

1. Media agent: refers to the agent only has the right to act on behalf of the agent's media behavior, and does not have the right to enter into a contract with a third party business agent. Does not have the right to enter into contracts. Can not deal with the business of legal acts.

2. Contracting agent: refers to the agent entrusted by the agent, has the right to enter into a contract with a third party, can deal with the legal behavior of the business agent.

(C) the principal is different: the superior agent and sub-agent

The principal is different, refers to whether it is directly entrusted by the principal, or entrusted by the agent.

What is the difference between a general agent and an agent2

"General agent" is the only agent for a product in the whole of China.

"Exclusive agent" is a province, a district of the same product does not have an agent.

"General agent" is the agent of only a certain product.

These three types of agents are divided into different sizes according to their authority.

1. Exclusive agency: refers to the principal to give the agent in the agreed area and a certain period of time, enjoy a certain or some of the formulation of goods franchise agent. Where the region and the time of the transaction, in addition to the parties otherwise agreed, whether by the agent into, or by the principal directly with the buyer to reach, the agent can be based on the turnover of the due commission.

(1) the advantages of exclusive agency:

① is conducive to mobilize the enthusiasm of the agent. Agents are not burdened with the risk of loss, but also have the franchise, more work, more money.

② The principal is more active. The principal to master the commodity transaction price, there is generally no agent to control the market situation.

③ Favorable to centralized marketing. Agents operating set, to facilitate centralized marketing.

(2) exclusive agent notes:

① the two sides must strictly comply with the agency agreement;

② detailed rules commission payment method.

What is the difference between a general agent and an agent3

Difference between a general agent and a general distributor

Distributor

★Independent business organization

★Ownership of the goods (buyout of the manufacturer's products/services)

★Gaining operational Profit

★Multi-functional business

★Process of business activities is not or rarely restricted by suppliers

★Responsibility is equal to that of suppliers

Agent

★Not necessarily an independent organization

★Doesn't have ownership of the goods (buying out of the manufacturer's products/services)

★Doesn't have ownership of the goods (buying out of the manufacturer's products/services)<

★ earn commission (commission)

★ business activities are subject to the guidance and restrictions of the supplier

★ supply power is greater

General distribution is a link in the logistics of product distribution, commonly referred to as doing business in a role. That is, the jargon of the 5 wholesale 3-level agent of the first level of producers == "general agent ==" provincial agents, city agents, county agents == "wholesalers ==" supermarkets (i.e., terminals) == "consumers (that is, we) distribution == agent, you can set in. He is the total distribution means that he is a certain area, the sale of a manufacturer's products, the legal seller, this right has the exclusivity. Those wholesalers who want to buy the goods have to go to the general distributor to buy them.

What is the difference between a general agent and a master distributor?

Distributorship in international trade means that a distributor sells products for a foreign supplier under agreed terms. The two sides entered into an agreement or mutual agreement, the supplier to the dealer on a regular basis, quantitative supply of goods, the dealer in the home market sales. Dealers and suppliers are also buying and selling relationships, dealers must advance their own funds to buy the supplier's goods, their own sales, profit and loss, at their own risk.

The agent is to take care of business on behalf of the enterprise, not to buy out the enterprise's products, but the manufacturer to give a quota of a kind of business behavior, the ownership of goods belongs to the manufacturer, not the business. They likewise do not use the product themselves, but resell it on behalf of the business.

Agent is a civil subject through others to implement a certain legal behavior of an important legal system. Specifically, the agent refers to the agent according to the right of agency, within the scope of the agent's authority, in the name of the agent to implement legal action, the consequences of the behavior by the agent to bear the civil legal system. On behalf of the implementation of civil legal acts for the agent, civil legal acts bear the responsibility of the agent