How to choose a good milk tea brand?

Choosing a good milk tea brand needs to consider the following aspects:

1. Brand features: When choosing a milk tea brand, it depends on whether the products of this milk tea brand have characteristics. The biggest fear in the market is that there is no feature. Without characteristics, it will not attract consumers, and there will be no bright spots in publicity, so it will be in a passive position in the market.

2. Consumer demand: the choice of milk tea brand should meet the needs of local consumers. Simply put, the choice of milk tea brands should conform to the tastes, consumption and aesthetics of consumer groups. Therefore, before opening a store, we should do market research to find out what tastes and styles of milk tea local consumers like.

3. Brand positioning: A brand must have a very clear and independent brand positioning. For example, the brand positioning of modern China tea shop is intuitive: "A new China tea" is different from other tea brands, which not only embodies the differentiation, but also improves the recognition.