The Influence of E-commerce on Enterprise Management

(A) the impact of e-commerce on the business environment of enterprises 1. The wide application of market-based e-commerce will promote the transformation from circuitous economy to direct economy.

That is, from an industrial economy characterized by relying on intermediates, separating production from consumption and wasting resources to a network economy characterized by relying on the network, directly satisfying production and consumption, and sustainable development of people, resources and environment.

Its essence is to reduce intermediate costs, inventory and liquidity, so that production can "go straight" to consumption.

If both buyers and sellers are connected to the computer network, they can make samples, negotiate prices, sign contracts and pay the price from the computer.

2. Commercial Structure The whole foundation of traditional commercial existence is the distance between producers and consumers in time and space, and the role of shopping malls is to act as a bridge between them.

Shopping malls are the hubs where logistics (commodities) and information flow (prices) converge.

In the industrial economy, production and consumption will be inconvenient and inefficient without the intermediary of traditional commerce.

However, under the network economy, the fundamental reason for the existence of shopping malls has been passively shaken.

More and more manufacturers have their own homepages on the Internet, releasing a lot of product information and price information.

Intermediary industries will die out in large numbers, and new industries will emerge and rise.

3. Industry Structure The impact of e-commerce on the industry structure is mainly manifested in two aspects: (1) the emergence of new service-oriented industries.

Such as online trading center, electronic mall, e-commerce consulting service company, e-commerce application software development company, etc.

Their personnel composition has several characteristics: young, high-quality, interdisciplinary and cross-professional, and most of them are comprehensive talents, majoring in business administration, finance and economics, information management and computer network.

(2) Transnational operation becomes a reality.

Due to the establishment of e-commerce system, large-scale multinational organizations and cross-regional business activities have become possible.

Some famous retail enterprises expand their business scope and scale, and organize cross-regional and transnational business activities to reduce costs and seize market share.

Some large chain giants, such as Sears, McDonald's and Wal-Mart. , have set up their own virtual stores on the Internet, adjust the traditional business structure and layout to adapt to the new management model.

(B) the impact of e-commerce on enterprise management The impact of e-commerce on the business environment of enterprises has changed the whole living environment of enterprises, which requires enterprises to make corresponding overall strategies and strategic adjustments to adapt to the changes in the business environment of enterprises.

Therefore, the influence of e-commerce on enterprise management is far-reaching.

1. Organizational structure E-commerce has brought a fierce impact on the traditional organizational form of enterprises.

It breaks the process that traditional functional departments rely on division of labor and cooperation to complete the whole task, and forms the idea of concurrent engineering.

In the framework of e-commerce, in addition to the marketing department dealing with sales departments and customers, other functional departments can also have frequent contact with customers through e-commerce networks.

The boundaries between the original work units were broken and reorganized into a working group that directly serves customers.

This group is directly connected with the market, and the final effect of the market is used to measure the organization of the process.

Business units between enterprises are no longer closed pyramid-like hierarchical structures, but mesh network structures that communicate and learn from each other.

This structure enables business units to broaden information exchange channels, enjoy information resources, increase profits and reduce friction.

Under the mode of e-commerce, the business activities of enterprises have broken the limitation of time and space, and a new type of enterprise-virtual enterprise has emerged.

It breaks all boundaries between enterprises, industries and regions, and combines existing resources into a commercial entity that transcends time and space and transmits information by electronic means.

Virtual enterprise can be a combination of several elements within an enterprise or between different enterprises.

Its management ranges from mutual control to mutual support, from supervision to encouragement, from command to guidance.

2. Management mode Under the framework of e-commerce, the information transmission mode of enterprises has changed from one-way "one-to-many" to two-way "many-to-many", and information can reach both sides of communication without intermediate links, and the work efficiency has been significantly improved.

The management mode of this organizational structure is called "the fifth generation mode", that is, the management mode of 2 1 century-information mode.

There are three main characteristics of enterprise management under the information mode: (1) Intranet and database are built inside the enterprise.

All business units can communicate quickly through the intranet, the communication opportunities between managers are greatly increased, and the organizational structure is distributed and networked.

(2) Middle managers get more direct information, and they play a greater role in enterprise management decision-making, which makes the whole organizational structure tend to be flat.

(3) Enterprise management has changed from centralized system to decentralized system.

The implementation of e-commerce makes the highly centralized decision-making center organization of enterprises become a decentralized multi-center decision-making organization.

Many shortcomings (bureaucracy, inefficiency, rigid structure, communication barriers) under single decision-making have disappeared under the multi-center organization model.

Enterprise decision-making is made by multi-functional organizational units across departments and functions.

This multi-organizational unit * * * participates, * * * takes responsibility and * * * enjoys benefits in the decision-making process, which enhances employees' sense of participation and decision-making ability, mobilizes employees' enthusiasm and improves the scientific level of enterprise decision-making.

3. The influence of the production and operation of e-commerce on the production and operation of enterprises is mainly manifested in the following aspects: (1) Reducing the transaction cost of enterprises.

First of all, e-commerce reduces the promotion cost of enterprises.

According to the investigation of International Data Corporation, using the Internet as an advertising medium to carry out online promotion activities leads to an increase in sales by 10 times, while the cost is only110 of the traditional advertising cost.

Secondly, e-commerce reduces procurement costs.

Using e-commerce procurement system, enterprises can strengthen cooperation with suppliers, organically combine raw material procurement with product manufacturing, and form an integrated information transmission and processing system.

A spokesman for General Electric said: Since the adoption of the e-commerce procurement system, the company's procurement expenses have dropped by 30% (labor costs have dropped by 20%, and raw material costs have dropped by 20%).

(2) Reduce enterprise inventory.

IBM Personal Systems Group began to apply advanced e-commerce planning system from 1996.

Through this system, manufacturers can accurately produce according to the needs of sellers, so as to improve the inventory turnover rate, keep the total inventory at a suitable level, and minimize the inventory cost.

(3) Shorten the production cycle of enterprises.

The rapid development of network technology provides a quick way for product development and design.

First, developers can use the internet to quickly investigate the market and understand the latest demand; Second, developers can use the speed of information dissemination to quickly receive market feedback of products and improve products under development at any time; Third, developers can use the Internet to know the latest situation of competitors, so as to adjust their products appropriately.

(4) Increase the trading opportunities of enterprises.

The openness and globalization of the network make e-commerce not limited by time and space.

Enterprises must constantly provide technical support and sales services to customers all over the world.

Uninterrupted operation has increased many trading opportunities for enterprises.