Advantages of Tesla over traditional car companies

Rich people buy a car, look at the brand first, and then look at the comfort. Ordinary people buy a car, first look at comfort, and then look at the brand. I'm afraid many people don't want to buy 200,000 or 300,000 electric cars. With the launch of low-end cars, Tesla has no selling point.

Tesla's popularity in China is mainly due to policy support. In terms of price, there are many decisive factors, such as configuration and brand name. Brands like this have their own positioning. Some people only sell high-end cars, while others only sell low-end cars. Including them all may not be a good thing for the development of car companies.

1, the advantages of Tesla There are many advantages of Tesla, such as model number. Once in all the tests of the National Traffic Safety Administration, I got a 5-star safety evaluation. Although there are occasional out-of-control messages, it does not affect its overall safety; Tesla's acceleration effect is very fast. Compared with ordinary cars, some models can accelerate as fast as 2.7S 100km/s.. Electric cars are quiet and comfortable inside.

These are the advantages of Tesla. If you carefully observe these advantages, you will find that they are rarely pragmatic. Why is Wuling Hong Guang called the divine car of China? The main reason is that its car is cheap and practical. This is also one of the reasons why people drive SUVs in recent years.

2. What do ordinary people buy a car to see? There is a big gap between rich people and ordinary people. Most rich people are commercial vehicles, and they care about brand, texture, convenience and comfort; Most ordinary people buy cars mainly for practicality, followed by appearance and driving sense. There are more and more people driving SUVs now. The main feature is that it looks big from the outside, and it can take more people and load more things.

The advantages of Tesla are in line with the pursuit of ordinary people, but they do not meet the needs of ordinary people. Just like ideal and reality, people can only succumb to reality in the end. In the face of pursuit and demand, more people will choose demand.

3, market problems In fact, many car manufacturers are like this. It can even be said that some cars serve the high-end market. Although the configuration and price are too different, the brand has this effect. A brand sometimes makes people ignore the lack of configuration.

For example, some brand-name bags, regardless of workmanship and materials, manufacturers will not launch cheap goods. You sold it cheaply, and some people may think that this bag is a fake. The same is true of cars. If you sell them cheaply, some people may suspect that there is something wrong with the car itself. Tesla, now, is enough to stabilize its high-end market. There is no need to go to the low-end market to share a piece of the action.