Why is Chow Tai Fook's inheritance series so expensive?

The manufacturing process is complex and the brand premium is high.

1, the production process is complicated: the inheritance series is made by traditional casting and film inversion processes in China. This process is relatively complex, and it needs to go through multiple processes and fine processing, which increases the production cost and labor cost.

2. High brand premium: Chow Tai Fook is a jewelry brand with high popularity and reputation, and its products often have brand premium.