What is called digital publishing transformation?

When did the country put forward the digital publishing transformation

In 2010, the General Administration of Press and Publication issued the "Several Opinions on Accelerating the Development of China's Digital Publishing Industry", which explicitly put forward the need to digitally drive the modernization of the press and publishing industry, and set a timetable for the realization of the digital transformation of the traditional publishing units. 2011, the "General Administration of Press and Publication on Further Strengthening the Primary and Secondary Education Teaching Aid Materials In 2011, the Notice of the General Administration of Press and Publication on Further Strengthening the Management of Publication and Distribution of Teaching Aid Materials for Primary and Secondary Schools was issued, which had an immediate effect on the compression of the educational publishing market and profit margins. "Requirements and carry out, ready to use about four years, the overall completion of about 100 regional pilot and about 1600 school pilot work.

What is the difference between digital publishing and traditional publishing?

Traditional publishing refers to books, while digital publishing has a much wider scope, including video, pictures, music, e-books, animation and so on!

Briefly describe what digital publishing means

It doesn't just mean editing and publishing content directly online, or digitizing things that are traditionally in print. It doesn't just mean digitizing the traditional print version of something, or scanning something into the web and calling it digital publishing. The real digital publishing is to rely on traditional resources. With the digitalization of such a tool for three-dimensional dissemination of the way.

What are the job prospects for digital publishing majors?

The employment prospects of the digital publishing profession:

The field of mass communication continues to develop, the traditional way of information dissemination has changed, the new media dissemination methods to quickly capture market share, interaction has become the basis for the rapid development of the digital publishing industry; digital technology in the field of publishing is becoming more and more extensive, the content of the editing, production, printing and reproduction, distribution, dissemination and consumption are closely related to technological advances. The application of digital technology in the publishing field has become more and more extensive, and the editing, production, printing and reproduction, distribution, dissemination and consumption of content are all closely related to technological progress. It comes from the great attention and policy support of the state to the development of digital publishing. In addition, readers reading environment, reading mode and reading demand changes are constantly increasing the market capacity of digital publishing, at the same time, due to the inherent qualities of the network, the increasing development of network technology makes the digital publishing relative to traditional publishing has great superiority, pregnant with a more broad prospects for development.

The digital publishing industry is still considered an emerging industry, the traditional publishing organizations are in the process of digital transformation China, is a major trend. But because it is a new development of the industry, full of opportunities at the same time there are many uncertainties. At present, this industry has a great demand for talent, there are science to do technology, there are also arts to do editing, writing articles and research. To be honest, because the business model of digital publishing is not very mature, the overall salary level of this industry is still generally not high.

Digital publishing professional employment direction:

Graduates of this major can be books, periodicals, newspapers, audio and video electronic and other traditional media engaged in digital network publishing creative planning, content processing, technical support, organization and management work, but also to the website, film and television production, software, cultural communication and other new cultural and creative enterprises engaged in creative planning, multimedia information expression, information and resource platform integration and customization services, cross-media, and other information and communication services. The program is designed to help students to develop their skills and knowledge in a variety of areas, such as the production of video and audiovisual products, the production of software, and cultural communication.

What is digital publishing

As long as the use of binary technology means the whole process of publishing operations, all belong to the scope of digital publishing, including the digitization of the original work, editing and processing of digital, printing and reproduction of digital, distribution and sales of digital and reading consumption digital.

Digital publishing can replace the development of the traditional publishing industry

Not

Although the traditional publishing industry will cause a certain impact, but for a period of time will not be completely lost. Although electronic journals have their advantages, they can't completely replace the traditional publishing industry, just like scissors can't replace scissors.

What are the main aspects of the digital publishing industry

At present, the digital publishing product form mainly includes e-books, digital newspapers, digital journals, network original literature, network education publications, network maps, digital music, network animation, network games, database publications, cell phone publications (MMS, MMS, cell phone newspapers, cell phone journals, cell phone novels, cell phone games), etc. The dissemination channels of digital publishing products mainly include wired Internet, wireless communication network and satellite network, etc. The use terminals of digital publishing products are mainly wired Internet, wireless communication network and satellite network. The terminals of digital publishing products are mainly computer terminal: PC, Mac; mobile terminal is mainly: Android mobile phone/tablet, ipone, Ipad and so on.

Zhongtian New Cloud is a digital book publishing platform that provides a complete digital publishing solution, which includes the processes of digital book production, publishing, sales and application, helping publishers, schools, educational and training institutions, enterprises and institutions to develop, produce and publish interactive multimedia books, teaching materials, training materials, etc. with the lowest cost, the fastest speed, and the simplest process.

The platform has a personalized publishing model and free cross-platform publishing options to ensure that the most appropriate operating model is used. According to the nature of the book, choose the personalized release mode, the best show the characteristics and content of the book. The completed digital books can be synchronously published and updated on various terminals such as desktop computers (desktops, notebooks, ultrabooks, all-in-one PCs, etc.), various mobile devices (touch screen tablets, smartphones with Android, iOS, etc.), ensuring that a wide range of book audiences are covered.

Between digital publishing and traditional publishing, is there really only a result of replacement?

Replacement seems unlikely, I think the paper book will live forever, especially in the domestic publishing environment and system. The system does not change, there will be a mountain of books printed. You know, the books on the market, 80% sales of 0!

Is the digital publishing industry doing well?

Digital publishing is an emerging industry, the prospect is of course very good, but currently encountered bottlenecks are also a lot of problems Depending on what you are involved in that part of the digital publishing. I understand that digital publishing is currently the confluence of several major industries in a piece of digital publishing:

First: the Internet industry (Baidu, Tencent, Sina, Taobao, Dangdang, etc. have entered this piece)

Second: the telecommunications industry (China Mobile, China Unicom, China Telecom are currently engaged in their respective reading base or reader)

Third: IT industry or electronic products (Apple, Han Wang, Founder, Nokia, Patriot, etc. are launching their own applications or reading terminals)

Fourth: the traditional publishing industry (publishing houses, book companies, studios)

Currently the biggest bottleneck is not a technical problem is the issue of copyright, the copyright is too chaotic, the traditional publishing system is too outdated, the publishing system is not liberalized, resulting in the current development of the nail more chaotic and very difficult. The current development of the nail more chaotic very informal. This takes time, I think at least a year or more.

You said that the future employment, I do not know how long this later, I can only say that the current period in the horse race.

In addition to tell you the prospect of digital publishing you can refer to the SP industry at the beginning of this century, SP industry was also very hot and scenery, a short time to create a public company like the air network, palm Lingtong also created a large number of rich people. It is also the generation of SP at that time to help many portals through the beginning of the century the coldest winter ha ha But due to the entire industry is not standardized, resulting in the current weakness *** of the suppression.

How about digital publishing

This profession is quite good, although it is a sunrise industry, but in the country vigorously develop the cultural industry today, the digital penalty publishing accounted for the proportion of China's publishing industry is quite large, and the course of study is also more comprehensive, including the basics of publishing, as well as the media, marketing, and other courses, greatly enriching their own knowledge treasure trove. In terms of employment is also relatively broad, you can go to the Internet's mobile platform can also go to the publishing house, overall great!