Company publicity article sample_Corporate publicity manuscript sample

In order to strengthen the company's scientific publicity efforts to establish an effective publicity mechanism, write a good company propaganda article is very important, the following I have compiled for you about the company propaganda article sample of the relevant information, I hope to help you.

Company publicity article sample article

I. Preface

With the development of the county's economy, the newborn small and medium-sized enterprises (SMEs) of the appropriate amount of increasing. Credit assessment of small and medium-sized enterprises, guarantee and counter-guarantee, recovery, liquidation and reorganization of the business, home ownership guarantee and other businesses came into being. The business opportunities are unlimited. The advertising and publicity mainly from the network, television media, physical advertising, and SMS four aspects, so as to increase the company's visibility, expanding business goals.

II. Market Analysis

(a) Analysis of business conditions

Through the leadership and staff of the company's **** with the efforts of our company has achieved good returns. Assets are operating smoothly. But one of the major problems the company is now facing is the lack of visibility. To pursue further development, the company must increase its business development efforts, further publicize its brand and enhance its visibility.

(II) Product Analysis

The main products of the company are credit assessment, guarantee and counter-guarantee, recovery, liquidation and reorganization of the business for small and medium-sized enterprises, and home purchase guarantee. Companies that can provide this business in our county is very little (can write specific figures) so the competition we face is not strong, the company's business in the market has a considerable share. We should focus more on brand development. Because when the development of the industry into a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(C) market analysis

In recent years, the number of small and medium-sized enterprises in our county has been increasing, (specific data can be added here), and just started the enterprise capital chain is incomplete, small and medium-sized enterprises in the beginning of the development and the process of the situation of the shortage of funds can easily be seen, so there is a large number of our customer base.

(D) Consumer Research

SMEs are mainly aware of the services provided by the Company through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is a demand for it will inevitably have a market.

III. Advertising strategy

Obey the company's overall publicity strategy to establish the product image, while focusing on establishing the company's image.

Long-term, in a certain period of time to launch a consistent advertising campaign.

Extensive, choose a variety of publicity methods while focusing on the publicity effect of the good way.

Timing, flexibility

IV. Advertising strategy

(a) network propaganda

In the enterprise more concentrated website advertising. Like the enterprise concern information platform, the local information website, portal website and so on. In addition, you can enable a number of network promoters to promote the major forums in the enterprise concern.

(B) TV media publicity

Advertisements in our county TV station. The form is flexible and varied. ① In the prime time to do general advertising, cyclical broadcast. ② business leaders to participate in the corresponding program in the television station to promote corporate culture. ③ Invite the TV station to do the instrument about the company's interview. This can be more in-depth show the company's business and corporate culture.

(C) media publicity

① published in the county's newspapers, business magazines. ② Please ask the reporter to make a special report

(D) physical advertising

Physical advertising is divided into two parts. ① Design publicity color pages and distribute them to small and medium-sized enterprises in our county.

The design of the color page must reflect the company's corporate culture, and business scope. The design is innovative and memorable. ② Street advertising space publicity, electronic screen publicity.

(V) SMS

SMS. Contact SMS platforms, such as 163 SMS platform, to send SMS to the person in charge of the company, the content of the message briefly introduce the company's services.

IV. Advertising budget

(fill in according to the actual situation)

V. Advertising effect prediction

Can be irregular questionnaires, symposiums and other ways to make the advertising effect of the determination, in order to amend the advertising program at any time.

Company publicity article article two

The network is the enterprise image publicity, product display promotion, and customer communication, information interaction of the position, the establishment of their own Web site is conducive to the establishment of their own online brand, the long-term development of enterprises, corporate culture, corporate branding has a very important significance and according to the authority of the statistical forecast of 20___, the number of companies in the world, the number of companies in the world. Authoritative statistical forecasts: 20__ global Internet users have more than 500 million to 20__ will reach 1.5 billion; China 20__ direct Internet revenue penetration of 800 million U.S. dollars; to reach 20__ half of the global business will be in the online Internet is changing the economy, changing the way people access to information, enterprises, if they do not early into the network economy tide, will be eliminated

The main content of the website includes: enterprise introduction, project introduction, corporate staff, corporate style and other content, the enterprise website is mainly located in the corporate image publicity, enterprise introduction, project introduction, etc. With the company's business continues to deepen, the scale of the continuous expansion of the demand for enterprise wind station is not only satisfied with the publicity of the corporate image, how to through the enterprise website for the enterprise's prospective customers, customers to provide more, better Services, how to realize the interaction with customer information, how to make more prospective customers through the corporate website to understand the faster, comprehensive project information, will be the purpose of this website construction

Chapter I customer demand analysis

1.1 Customer Status

Our face-to-face communication only fully understand the needs of the enterprise, the status in the industry, the advantage of resources, advantageous products, sales conditions and some of the

Our face-to-face communication only fully understand the needs of the enterprise, the position in the industry, advantageous resources, advantageous products, sales situation and some shortcomings and other aspects of information, we can "tailor-made, tailored" for you to build a good window

1.2 Customers ideal corporate website

2.1 Corporate website positioning

We will build the site is located in: to show the image of the enterprise to expand the online marketing, focusing on the site publicity, the positioning of the Detailed meaning:

1, through the website to achieve a full range of corporate image, comprehensive strength of the purpose, and vigorously build the influence of the website to become a new publicity corporate image ____;

2, through the characteristics of the columns of a full range of timely online marketing, and through the customer feedback and customer feedback system to obtain some of the prospective customer information

2.2 Website content planning

The main content of the construction of the website is planned as follows:

2.2.1, the home page of the website

The home page is the portal of the enterprise website, simple, generous, fast loading speed is the key element of the home page of the website website is mainly planned for the following:

Company newsletter, store information, the latest news, commodity translation station, enterprise mailboxes Penetration port, full-text search tools, online surveys, corporate image Flash, friendly links, website traffic statistics analysis

2.2.2, the company profile

Company Profile is a centralized display of the corporate image of the columns, the style is consistent, reflecting the style of a large enterprise which mainly consists of the following sub-columns:

Company Profile, Business Philosophy, Development Strategies, Enterprise style

2.2.3, news dynamic release system

The latest news column is mainly used to publish enterprise news, company news, news, etc. Through the latest news column can make the customer on the company's latest developments, product information, humanistic culture, the latest news and other information have a timely understanding of the column, allows customers to online real-time management, release news, delete news, change etc., the company quickly, picture news

2.2.4, real-time product release system and online ordering system

Product type, model classification, details, and membership system, combined with the strong launch of the online ordering system, real-time update of product releases, online investment, cooperation agent

2.2.5, corporate message system

Beautiful, generous, and the website style is integrated without the need for and website style into one without registration, there are replies through direct communication with each other, you can find potential customers, and some market information to post a message, view the message

2.2.6, service information

Through the background of the release of all the services of its own information, presented in the website "service information" column through the keyword search, through the product search can be convenient to view service information at any time

2.2.6, service information

Through the background of the release of all services of its own information, present in the website "service information" column through the keyword search, through the product search can be easily

2.2.7 Talent Center

At present, many companies are using the company's website platform to publish recruitment information, which not only makes full use of existing resources, but also more than the traditional career service center with real-time, interactive and other advantages of recruitment of talent column is set up as follows:

Employee style, online recruiting, self-recommendation

2.2.8 Talent Center

The main contents of the website are as follows

2.2.8

Company address, telephone, fax, Web site and so on through the careful arrangement, can show the elegance of the company's leading industry giant momentum

2.2.9 Web site technical standards

Home FLASH animation is strictly controlled within 100K, to ensure that the download can be completed in 5-6 seconds, the site provides accurate information, the rate of typos in 0.5%. Typo rate of 0.5% or less, the need to build a database of information entered into the database in a timely manner to ensure that the data can be called correctly; search engine login in the completion of the site construction three working days after the completion of the site server is completely stable, join the anti-hacking system to ensure that the site _____ virus, hacker attacks, to ensure that the web page can be browsed normally in addition to force majeure factors (such as power outages in the Department of Telecommunications, CHANANET transmission interruptions, etc.); enterprise-level e-mail system can be sent and received normally, the page uploaded on time

Chapter III Web site design and production schedule

Web page design and production schedule

Project content

Web site home page design creativity: the ordinary standard image page is the site's welcome page, contains the site name, corporate logo, image pictures, promotional text, Column navigation bar and other elements, is to develop the overall style of the site and highlight the corporate image of an important page, mainly through Flash animation to show the beautiful creative portal type, static page production support for IE4.0 and Netscape4.0 or above browsers

LOGO design: used on the site of the corporate image logo

BANNER banner: standard Gif Type 468_60 pixels, within 6 frames of gif animation, standard Flash type 468_ 60 pixels, within 6 seconds of Flash animation, image processing 10 yuan / Zhang more than 10 for 5 yuan / Zhang, JAVA dynamic effects, the regular effect of the choice of GIF animation within 6 frames of the design requirements put forward by the customer to produce FLASH animation, with interactive features of the demonstration animation, cartoon animation, additional costs for FLASH animation. FLASH animation additional costs (5 seconds, more than 5 seconds at 30 yuan / second calculation

Feedback form: accept the views of visitors, intention, etc.

Counter: allows you to directly understand the number of visitors to the site

Enterprise Forum BBS: commissioned to produce, the style and the entire site unity, support for multi-user multi-topic mode, can display the electronic signature file, Web way of administrator management system

Website Chinese full-text search function: generally refers to the large site of the station search, the user can search for any keyword containing keyword articles or home page the search match refers to the exact match, do not do fuzzy query

News update system: can be realized in a web way to update the page of the specified area of the module, mainly used for the site news updates Easy to operate, reduce the technical requirements of the daily maintenance staff

Message board system: online management, delete the message content, message content search, message automatically paged, and can set the number of pages paged, there are new messages can be used to notify the owner of the page to increase

Member registration system: business users can register on the site, select the category of members, the scope of the right to view and become a Preparatory member, and submit to the user management database. To be reviewed and approved by the site to become a full member, enjoy the corresponding services provided by the site

Online survey: customer surveys is one of the important means of implementation of market strategy, the system is stable, easy to operate, the survey questions are not restricted, you can be on a website at the same time into more than two surveys. Web-based interface questionnaire generation system, easy to operate, and can be designed according to the needs of the enterprise questionnaire style

Real-time product release system: online ordering system product type, model classification, detailed content, combined with the membership system, the strong launch of the online ordering system product releases real-time updates, online investment promotion, cooperation and agency

Chapter IV Web site promotion and Publicity

The purpose of building a website is to attract potential consumers, according to the CNNIC authority research shows that: 80% of users through the search engine to learn about the new site

Chapter V Project Investment Budget

Program 1: Dynamic page website

Price: $ 4500

Implementation time: 15 days

Specific content: the use of website management background, manual page design. Containing home page FLASH animation customers can ___ management of the size of the web space (100M), the size of the post office (100M)

Program 2: Dynamic enterprise website

Price: 8000 yuan

Implementation time: 30 days

Specific content: the use of website management background, manual page design. Containing home page FLASH animation e-commerce system, merchandise station embodies the corporate culture

Customers can ___ management of the size of the web space (500M), the size of the post office (100M), including a network promotion services, 3721 network real name

Chapter VI Services and Technical Support

First, technical support

We provide a long term Technical support work, so that customers get complete technical support to protect the customer's website system and application improvement is responsible for the user's technical guidance and support work from time to time to send the relevant internal technical information and documents, the user puts forward technical problems to be solved in the system into the upgrade or transformation, to provide timely technical assistance in the user to put forward the corresponding request for the user's needs, to provide the appropriate technical support, in order to improve efficiency, to improve the quality of service, to improve the quality of service, to improve the quality of service, to improve the quality of service, to improve the quality of service. The corresponding technical support to improve efficiency and reduce costs

Second, after-sales service

1, for our customers, service is the first to provide the full range of services from technical to commercial, we are not only good at the construction of the site, we pay more attention to the after-sales service, so as to get more sources of customers 2, to provide professional after-sales service for our customers, we pay attention to the development of network technology and e-commerce, we regularly invite our customers to visit our website, and we will continue to work closely with our customers to provide professional after-sales service. E-commerce development, we regularly invite our customers *** with the discussion of the application of the network, always to enable our customers to master the most cutting-edge technology and ideas

3, our professional after-sales service technicians, will provide you with daily service to ensure that the normal use of the customer's Web site

4, we will provide our customers with four free Web site modifications and adjustments (excluding) large-scale mobilization).

Company publicity article article three

I. Guiding ideology, basic guidelines and overall objectives

(a) the full implementation of the implementation of the company's scientific publicity to strengthen the company's publicity efforts, the establishment of effective publicity mechanisms to better play the role of publicity to the public opinion - oriented role in shaping the social image of the company to fulfill its social responsibility, and hasten into the healthy development of the company, we have developed this program to ensure that the company's publicity efforts. The company's healthy development, especially the development of this program.

First, the guiding ideology, basic guidelines and overall goal

(a) the comprehensive implementation of the scientific concept of development, vigorously promote corporate knowledge, adhere to the people-oriented, "people" as the first resource for enterprise development, adhere to the objective and realistic, multi-level, multi-angle publicity policy, highlighting and showing the spirit and healthy and upward investment in the people of the letter. The spirit of CITIC people and healthy and upward taste of knowledge, the formation of corporate knowledge to promote the central work, the central work of the renovation of corporate knowledge of a good mechanism. Internal strong knowledge, external image, invigorate the spirit, cohesion, for the realization of better and faster development of the company, and promote the construction of harmonious enterprises to provide a good knowledge of the environment and inexhaustible spiritual impetus.

(B) the basis of the guidelines

1, grasp the times. To emancipate the mind as a guide, constantly renovate the concept, around the implementation of the scientific concept of development, the publicity work to enhance the company's core competitiveness into an effective carrier, and strive to form an open pattern of large publicity.

2, highlighting the entrepreneurial nature. To keep pace with the times, strengthen the concept of development, market concept and entrepreneurial concept, promote entrepreneurial knowledge, disseminate entrepreneurial experience, and strive to create a public opinion environment to encourage entrepreneurship.

3. Strengthen originality. To correctly grasp the public opinion - orientation, objective, fair and correct response to the work of the departments and units of the progress, achievements, typical examples, timely and correct reports on the development of key points, hot spots and highlights, to provide excellent publicity services for the development of the company.

4, focusing on durability. To implement forward-looking planning, deep publicity, from the traditional didactic, indoctrination-based, to the penetration of the type, the direction of inspiration to carry out, so that employees in the subtle atmosphere of corporate knowledge to feel the *** with the ideals, to enhance the sense of participation, the formation of lasting synergy.

5, adhere to the mass. To firmly establish the people-oriented concept, respect the main position of the staff, play the staff's spirit of initiative, stimulate the participation of all employees, initiative and creativity.

6, enhance the effectiveness. Each unit in the publicity planning, publicity to achieve the overall goal to give full play to their respective advantages, expand publicity channels, improve the way and mechanism, through the establishment of a long-term mechanism of publicity work, better for the company to carry out services.

(C) the overall goal to gradually establish the company's good publicity mechanism, smooth the company's publicity and reporting channels, integration of resources and publicity power, maximize the role of publicity work for the company's rapid development to create a good public opinion - the atmosphere.

Second, the main publicity channels and methods

(a) publicity channels, provincial and municipal mainstream media, commercial websites, websites of higher departments, the company's website, the company's brochures, promotional CD-ROMs, publicity columns (signs), newsletters, large-scale group activities, thematic activities.

(B) publicity

1, to the media, website, the relevant departments to submit information in a timely manner;

2, the use of the company's Web site, bulletin boards (cards), etc., to publicize the dynamics of the work, the company's philosophy, to carry out strategies, etc.;

3, participate in the higher authorities and other groups to organize various types of publicity activities, a wide range of the company's style and image;

4, invite the company to participate in the work of the higher authorities, as well as other groups organized various publicity activities, broad areas to show that the image;

4, inviting the higher departments, the cooperation object to the company to visit, participate in or observe the company's large group activities, targeted publicity activities exhibition;

5, to the higher departments and the company to organize and carry out the organization of the theme of the activities as a carrier, unify the thinking, and cohesion;

6, inviting the press to interview the company and the control and participation in the company to carry out the fruit of a targeted series of publicity activities. Targeted series of publicity activities.

Third, the main points of work and responsible units

1, widely carried out socialism with Chinese characteristics practice system as well as the central government, the provincial government's major decisions and deployments of publicity and education activities, unify ideas, cohesion, guide broad staff to grasp the scientific connotation of socialism with Chinese characteristics, the spirit of the essence of the fundamental request to enhance the scientific development of self-consciousness and steadfastness, and constantly enhance broad staff to practice the degree and promote the enterprise's development, and to promote the development and implementation of socialism. It will guide the staff to grasp the scientific connotation of socialism with Chinese characteristics, the spiritual essence and fundamental requests, enhance the consciousness and firmness of scientific development, and continuously improve the ability and degree of the staff to practice and promote the development of enterprises. (Responsible unit: party work department; cooperation unit: each department, control and participation in the company; supervisory department: human resources department) 2, adhere to the correct network public opinion - oriented, the application of the company's Web site, the parent site and commercial Web sites, increase the company's day-to-day management and control, to promote institutional renovation, control renovation, capital operation and other aspects of the work of publicity efforts to establish a good image of the state-owned enterprises and large-scale specialized investment companies Brand image; strengthen the network editorial staff team building, improve the rapid response mechanism for major emergencies, improve all kinds of information release mechanism, to create a civilized, healthy network knowledge environment; control and participation in the company to strengthen the information and news reporting work, the full use of the company's website, briefings, etc., highlighting the progress of the work of each unit, successful practices and experiences.

3, the full application of "Hebei State-owned information", "Hebei State-owned" and other external platforms, the company's publicity boards, briefings and other internal platforms, as well as to the higher authorities to send exchange of information, work reports, etc., to respond to the company's work situation and achievements, show the company's face. (Responsible unit: office, party work department; with single

3, the full application of "Hebei State-owned information", "Hebei State-owned" and other external platforms, the company's publicity boards, briefings and other internal platforms, as well as to the higher departments to send exchange of information, work reports, etc., to react to the company's work situation and achievements, to show the company's face. (Responsible unit: office, party work department; with the unit: each department, control and participation in the company; supervision department: human resources department)

4, relying on the press, radio, television and other media, to increase the company's thematic publicity, publicity, typical publicity, and so on, and continue to enhance the company's visibility and influence, and to further promote the company's good image. (Responsible unit: office, party work department; with the unit: the departments, control and participation in the company; supervision department: human resources)

5, invited the higher authorities, industry colleagues, business partners to participate in the company's sports games, carnivals and other large group activities, targeted to develop the activities of the program, to show the company's team image and the overall image, and to promote corporate knowledge. (Responsible unit: office, party work department; with the unit: each department, control and participation in the company; supervisory department: human resources department)

6, to carry out symposiums, speech contests, fruits of the exhibition and other thematic practical activities to strengthen the social morality, professional ethics, personal integrity education, the socialist core value system organically integrated into the construction of corporate knowledge and the spiritual civilization construction of the whole course, to enhance the corporate core competitiveness; at the same time, the company's core values are also incorporated into the socialist core value system, to enhance the corporate knowledge and spiritual civilization construction of the whole course, to enhance the corporate knowledge and spiritual civilization. At the same time, in the company's website, the website of the higher authorities and the relevant news media to increase publicity and reporting on thematic activities. (Responsible unit: the party group work department; with the unit: each department, control and participation in the company; supervision department: the party group work department)

7, elaborate brochures, publicity CD-ROM and other external publicity products, and timely update the content, and constantly improve the company's visibility, reputation. (Responsible unit: office, party work department, control and participation in the company; with the unit: each department; supervisory department: human resources)

8, to strengthen the ideological and political propaganda work, timely understanding of the staff's ideological dynamics, to grasp the publicity and guidance of the timing, strength, and do a good job in guiding, guiding the work, and hasten into the construction of harmonic enterprises. (Responsible unit: the party group work department, control and participation in the company; with the unit: the departments; supervision department: human resources)

9, around the further improvement of the degree of publicity work, strengthen the departments, units to cooperate with the communication, timely organization of personnel to carry out seminars, research activities, and so on, and constantly renovate the work of the content, methods and means, and further enhance the publicity work of the relevance, timeliness and attractiveness. Attractiveness. (Responsible unit: Ministry of Human Resources, the Ministry of Work; with the unit: the departments, control and participation in the company; supervisory department: Office) Fourth, the organization and personnel to strengthen the leadership of the company's publicity, the establishment of the company's publicity work leading group, set up under the publicity work leading group of the Office of the publicity work in detail is responsible for the implementation of various publicity objectives of the company, supervision and inspection work. Group Leader: Chen Jin Yi Deputy Group Leader: Hao Dongwei Li Guang office members: Zhang Jian, when Liming Song Guangyu Liu Yu five, evaluation and inspection, scoring standards and reporting channels

(a) evaluation and inspection of the end of the year on the publicity and reporting work to recognize and reward the publicity work of the company's publicity work of the leading group of the various departments and units of publicity reports on the fruit of the review of the total score of the top three departments (units) and the points of the top three individuals to be rewarded. Reward.

(B) scoring standards 1, with reference to the "Hebei Provincial Information Industry Investment Company Limited information work inspection and evaluation methods (provisional)";

2, according to the actual work, increase the following standards:

(1) the national media to take the news reports of 50 points each; provincial media to take the news reports of 30 points each;

(2) the exchange of information reported to the higher authorities;

(2) To the higher authorities to send the exchange of information, work reports, etc., there are higher leaders of the affirmative approval of 30 points;

(3) provincial publications to take the investigation report, the practice of research articles 20 points;

(4) in the national website published news reports 40 points; in the provincial website published news reports 20 points.

(3) Reporting channels office is responsible for the daily work of publicity and the media, the higher departments of the website, publications, briefings manuscripts registered, supervision, notification and other work. Departments, units reported news articles and take the status of a quarterly bulletin, a half-yearly assessment, the end of the year, the overall assessment and recognition.

Six, a few requests

1, to strengthen the leadership and responsibility for publicity work, each department, each unit of external publicity and reporting information, subject to the approval of the competent leadership audit and signature, the main information must be reviewed and signed by the company's main leaders, before the external publicity and reporting.

2, each department, each unit should be based on the function and decomposition of the key tasks, deep investigation and research, multi-angle, broad field, new viewpoints to find news, information material. The information organization should focus on quality, and take the initiative to communicate with the office and the relevant departments, and strive to report articles and information in the first time, so as to understand the situation of the new, found that the problem is early, summarize the typical fast, good publicity.

3, each department, each unit to do a good job of accumulating information, will be reported and taken manuscripts or copies of the original to be retained as a basis for evaluation.

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