Traditional Culture Encyclopedia - Traditional stories - The decline of Chinese fast food
The decline of Chinese fast food
1. Intensified competition: With the continuous development of the catering market, the competition in the Chinese fast food market is becoming more and more fierce, and various brands of fast food restaurants have entered the market one after another, resulting in scattered market share, fierce price wars and compressed profit margins.
2. Consumption upgrade: With the consumption upgrade and the improvement of people's living standards, more and more consumers tend to consume high-end catering, and the demand for Chinese fast food decreases accordingly.
3. Brand simplification: The simplification of Chinese fast food brands is also a reason for the market recession. The dishes, decoration and service of fast food restaurants lack differentiation, which makes it difficult to attract consumers' attention and interest, and then leads to the loss of market share.
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