Traditional Culture Encyclopedia - Traditional stories - What are the theme movies and entertainment movies in the 1990s?
What are the theme movies and entertainment movies in the 1990s?
Theme is a term from the field of music, which refers to the main phrases and sound patterns reproduced or changed in the process of a work or a movement, and occupies an important position in the whole work or movement. Therefore, the expression "main melody film" is enough to explain its important position in the film.
1980s, the country's adjustment and reform at the political and economic levels promoted profound changes in social thought. The implementation of the reform and opening-up policy has opened the door for China's films to go to the world, and foreign film works, creative ideas and theoretical ideas have flooded into China almost at the same time, which has deeply influenced people's understanding of the nature of films. Entertainment films represented by martial arts films and art films represented by the fifth generation respectively occupied the mainstream of the market and comments at that time, but both entertainment films and art films deliberately alienated and even subverted the mainstream ideology of the country.
Although art films have unlimited scenery in the world, they have repeatedly challenged mainstream ethics and value orientation at the ideological level. Through the reflection on life and the exposure of human nature, it "takes people in trouble or alienated as the focus of artistic expression and pursues the diversity of value system in life attitude". At that time, the entertainment films were "vulgar" and "catering to the audience's unhealthy interests" as their selling points. The tradition of emphasizing ideology and social education in China's early films encountered an unprecedented crisis.
In order to re-establish the dominant position of mainstream ideology in movies, the Film Bureau of the Ministry of Radio, Film and Television put forward the slogan of "highlighting the main theme and persisting in diversity" at the 1987 National Feature Film Creation Conference, which was recognized as the first proposal of "main theme". The proposal of "main melody film" plays an important role in correcting the pan-entertainment tendency of the film industry in the 1980 s and re-establishing the leading function of the mainstream film thought. In a certain period of time, with the support of policies and the typology of creation, theme movies are like "favored children" who are active on the screen, and their promotion and dissemination of mainstream spirit has become a highlight in the history of China movies.
Representative works:
(1) Movies with major revolutionary historical events as themes, such as Armageddon, Great Turning Point, Great March, Creation, founding ceremony, etc.
(2) Movies reflecting revolutionary historical figures, such as, Peng, father and son, etc.
(3) red river valley was born, my 19 19, Yellow River's lovelorn, Jiang Zhuying, artillery major, defendant Shan Ye Gang, Chinese in Huamei, military wife, a tree, the day when he left Lei Feng, etc.
Second, the mainstream film-the breakthrough of the main melody film
In the 1990s, with the rapid development of social economy and popular culture, in the process of being divided into three parts with commercial films and art films, the theme film was limited by rigid preaching, stereotyped narration and fixed use of audio-visual language, which made it not artistic and ornamental, and its development was once in trouble.
As a result, the industry began to put forward the concept of "mainstream movie" (note: it can be narrowly understood as the theme movie) to distinguish it from the traditional theme movie with strong political propaganda and education. On the one hand, it continues the valuable character of traditional theme films to carry forward the mainstream cultural route, on the other hand, it actively adapts to the market economy conditions and the development model of film industrialization reform in the new period. It is a good strategy for the film and television industry to adopt the commercial production mode of traditional theme films, that is, "commercialization of theme films".
The concept of "mainstream film" has positive significance in many aspects.
First of all, this concept dispels the ideology carried by the concept of main melody film, which may enhance the audience's desire to buy tickets to watch the movie.
Secondly, the mainstream film concept is also a revision of the previous concept of artificially opposing the ideology and commercialization of movies. At present, mainstream films in China should not only reflect the cultural mainstream and value orientation, but also occupy the mainstream position in the market.
Some scholars also pointed out that "all main melody movies must be commercial, and must be commercial; All commercial films must be mainstream and should express the core values of society. " Therefore, the "mainstream film" in China's current context is not only a concept associated with industry, but also a concept associated with the overall cultural orientation and values of society. A film that can be given this title should meet the double standards of industry and culture.
Representative works: Shuiyun Ballad, Assembly Number, Wind, Founding of the People's Republic of China, Beginning of Great Rejuvenation, etc.
Third, the new mainstream film-the breakthrough and innovation of mainstream film
The new mainstream film is a new form of self-evolution of mainstream film in the new era, and it is an inevitable trend of political pluralism, economic integration and cultural globalization.
The "newness" of the new mainstream film lies in that it is different from the main theme film with obvious and external enlightenment function, and it is also different from the mainstream commercial film with the supremacy of commercial function or even the only one.
Its core feature must be a popular film accepted, recognized and welcomed by the mainstream market, but at the same time, it clearly embodies the mainstream values of "prosperity, democracy, civilization, harmony, freedom, equality, justice, rule of law, patriotism, professionalism, honesty and friendliness", that is, it expresses the recognition, acceptance and heart of the mainstream audience through "good-looking" stories and popular types.
The new mainstream, to complete the unification of mainstream values and mainstream markets, is the integration of values and business. The new mainstream film, that is, the mainstream film in China in the future, is the carrier of national cultural soft power and the spiritual convergence of national will and people's needs.
Representative works: Chinese Partner, Taking Tiger Mountain Outward, operation mekong, Wolf Warrior, Wolf Warrior 2, Operation Red Sea, Untitled, Great, Our Country and People, Our Country, Captain, Fire Hero.
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