What's the name of the thing hanging lanterns in front of ancient hotels?

Under the guise, ancient hotels used cloth flags to attract customers.

The wine flag is also called "Gai". All the signs displayed on the shop facade to attract customers are collectively called "covers". Gai originally refers to cloth curtain, and later it is another name for wine flag. Mainly refers to the category of goods or different service items, which can be called line labels.

All walks of life have different excuses, as well as so-called "enlighteners" and "careerists". Old people in rural areas are more knowledgeable, and many people who have been out have seen such a scene.

With the development of life, all kinds of excuses are gradually replaced by all kinds of colorful plaques, even though there are still some show meanings.

Extended data:

Wine banners or covers.

A cover. The posturing of ancient hotels is exquisite: different quantities represent different meanings.

Pretend to be ........... He can eat whatever he wants. At present, only Zhajiang noodles can't eat noodles with gravy, which is the lowest grade.

Under two pretenses ... do whatever you want. There is no noodles, but there are raw materials, which can be made now. ?

There are three pretenses: .......... has everything he wants to eat, a big restaurant, and he is well prepared. As long as it is on the menu, he can order at will.

There are four pretenses: .......... can eat whatever he wants, and he has a big restaurant. He is well prepared to order whatever he wants, whether there is a menu or not.

Just like the signboards now, hotels used to hang up, and people can know the general types of hotels by hanging up. Nowadays, there are few hotels hanging in Sapporo, which is a tradition that is about to disappear.

1. Take the store as a cover. The direct signboard of what to sell is hung on what, and some are replaced by part of the real thing, which belongs to the original signboard of the merchant. For example, hat shops hang hats, and cigarette shops hang old-fashioned pipes. Covers hung in front of shops in Beijing in the late Qing Dynasty.

2. Take the physical model as the cover. In most cases, because the physical object is too small to attract people's attention, a large model consistent with the physical image is hung as the cover. This is a variation of the physical symbol, such as hanging a wooden red lacquer candle in a candle shop.

3. Taking the accessories of the goods as a cover, this type will only appear when the goods can't be hung. It comes from the transformation of physical signboards, which is used to arouse people's association and indicate the goods to be sold. For example, in the past, vegetable oil was sold only in oil bottles, and it was impossible to hang oil as a sign.

4. Objects with argot meanings as the cover are symbols with special inheritance significance.

Only through the introduction of generations can we understand the business scope, and some tips have lost their original meaning, but people can still be familiar with the shop industry by virtue of experience. For example, in the old days, hotels were sold, and flat gourds made of red lacquer boards were used as signboards. The argot suggested that ancient gourds were used to pack wine, which inspired people to play with wine.

Under the guise of lights, this signboard is mainly used for night market sales, and the name of the store is often marked on the lights.

6. With the flag curtain as the cover, many ancient pubs hang flag curtains fluttering with the wind, and some wine flags still have words written on them. In the old days, the hair-shaving industry often hung a white cloth flag curtain, which read the words "get up in the morning to pick out your ears" and "shave your head under the lamp".

7. Take the word plaque as the cover, such as the old pawn shop hanging a word "when" and the teahouse hanging a big word "tea".