Digital transformation of traditional publishing units

Unstructured text, pictures, audio and video resources that have not been indexed by modern digital technology and cannot be reorganized according to users' needs belong to traditional content resources; On the contrary, structured text, pictures, audio and video resources that can be split and indexed by modern digital technology and reorganized according to users' needs belong to digital content resources. According to this standard, the publishing content resources owned by most publishing enterprises in China basically belong to the former, and the digital content resources that really realize structured processing are relatively limited. Many traditional publishing enterprises believe that they have significant resource advantages in developing digital publishing industry. However, most of these so-called content resources are not structured and cannot be reorganized according to users' needs and preferences to form publishing products that meet users' nonlinear structured needs and provide personalized digital publishing services. Item C, the entry point for traditional publishing enterprises to engage in digital publishing should be to emphasize the digitalization of resources, not the digitalization of publishing process.