How to inherit corporate culture

Through rows of factories, bright workshops and efficient logistics, we can feel the economic vitality of enterprises in China today. There are also harmonious humanistic feelings, colorful management highlights and diverse media world ... from which we can touch the exciting cultural pulse. Here is how to inherit the corporate culture. Welcome to reading.

Yes, in addition to the story of economic growth, enterprises also have a cultural story of a new era to write. Whether it is the top-down cultural system construction, the rapid growth of cultural construction hardware facilities, or the increasingly rich spiritual life of employees, especially grassroots employees, they are constantly writing vivid chapters in corporate culture. This is a rhythm saturated with ancient flavor and seeking change and innovation in the sense of keeping abreast of the times.

Insist on inheritance from the beginning of writing

This ups and downs of writing, pen persistence in inheritance.

The ancient Minnan language, with ancient meaning and chronological meaning, is used to describe things with historical accumulation. At the moment when new things are emerging one after another, the taste of ancient times hits the softness of our hearts: society is progressing, people are eager to go to the old and establish the new, and suddenly look back and realize the value of ancient times. Ancient morning flavor is a heavy flavor, representing height and inheritance.

Some enterprises seem to be more willing to accept "no break, no stand". Although they can't sneer at "the same strain", they can hardly pay attention to it. When encountering setbacks and problems, the first thing that comes to mind is to start over, rather than thinking more about the tradition of deposition or what reasonable ingredients are left in what has been done to be passed on. To a certain extent, not knowing the inheritance means that the career may start again and again. The career obstruction and waste of resources caused by this paranoid thinking are worth pondering.

How to look at tradition is how to choose the road and how to look at tomorrow. When we are getting faster and faster on the road of study and study, we might as well look back: Is the spiritual foundation solid? Is there strong support from excellent traditional culture? Are you familiar with the culture of this enterprise? Are you confident?

Preserving the antique is the embodiment of cultural self-confidence and self-improvement. The competition of cultural soft power is becoming more and more prominent, and cultural exchanges and encounters are becoming more and more frequent. How to establish the corporate culture image in the market competition is a major practical problem. It is a wise choice to highlight profound traditions and distinctive features. Corporate culture condenses the growth process of enterprises, which is exclusive and unrepeatable. The magnificent colors reflected in it are only colorful, and there is no distinction between high and low. We must treat the enterprise's own cultural elements with a pious mind: with the size of China, every place has its own cultural bearing worthy of tracing. Combined with development, it can not only lay the foundation for the nutrients of its own cultural characteristics, but also avoid the fear of "cottage". If an enterprise loses its spiritual foundation from the beginning, languishes on the road of cultural self-confidence and self-improvement, and dwarfs itself, how can it assume the responsibility of developing a long voyage?

Preserving the antique is the essence of promoting culture. Culture has a strong continuity. Excellent corporate culture is often based on the development of enterprises and the universality of employees' demands. It is a concept with universal utility and can stand the test of time. This point has been verified by IBM, General Motors and other established enterprises that have experienced several generations of leaders and developed steadily for decades or even hundreds of years. Let the genes of excellent corporate culture be passed down from generation to generation, maintain the excellent pedigree and advanced quality of the enterprise for a long time, and consolidate the core competitiveness of the enterprise. This is also one of the important standards to test the influence of corporate culture. While learning from the successful experience of other enterprises, we should not only work hard on system construction, but also make a fuss about profound connotation, neither worshiping foreign things and flattering foreign countries, nor belittling ourselves.

Writing is in the depth of change.

This kind of writing that keeps pace with the times is deepening reform.

Some enterprises will show off their profound cultural roots by saying the old saying and watching the deeds of sages ... At first glance, this kind of "cultural nerd" holds high the banner of inheritance, but behind the "retro and respect for the elderly", it is a superficial article that pursues political achievements and is not confident in contemporary culture.

The spiritual lifeline cannot be cut off, and excellent traditional culture cannot be abandoned. However, this does not mean that we can stick to the rules on the road of cultural development. The complicated and changeable social environment, the interweaving of globalization and localization, and the growing voice of corporate ethics and social responsibility ... force corporate culture to change. The reconstruction and reconstruction of corporate culture needs learning and inheritance, rather than profligacy or rigidity driven by interests. To keep the taste of ancient times, we must step on the rhythm of the new era in the process of change, and let the bright spots in our own culture glow with new vitality.

Traditional symbols are intertwined with the activities of modern market economy, and every strong collision between them meets the development needs of enterprises in different periods. Creative transformation and innovative development are not so much a cultural development strategy as a conscious grasp and application of the law of transformation and development of traditional culture. Practically speaking, in order to enhance the sense of the times, we must pay attention to the scientific promotion method, the standardization of cultural management and the standardization of full participation. We should not only pay attention to the integration of excellent traditional culture into the whole process of enterprise activities in various fields, but also devote ourselves to the popularization of excellent traditions; We should also pay attention to the positive response to the problems of the times, improve the matching degree between corporate culture and the development needs of enterprises, and constantly explain the "old theory" and put forward the "new theory" in effective response to realize the "productive role" of culture.

In this regard, we have seen the innovative exploration of top-level design and the dual impetus of top-level pull and grassroots promotion. Some enterprises use video, animation, forums, Weibo, WeChat and other new media means to provide online training of quality courses, which are presented in a three-dimensional way by video display and advanced through offline activities; Some enterprises set up expert consultant teams to select the content closest to employees' work and life, and vividly visualize the accumulated enterprise wisdom; Some enterprises have launched the theme youth microfilm festival and management innovation forum to explain the plain life and change the development concept from passive propaganda to active absorption; Some enterprises strengthen multi-dimensional effective communication, regard change as a process of upgrading skills, and encourage employees to adopt the basic concept of change and consciously apply it in their post work.

Putting pen to paper is taking care of people.

This humanistic writing is about caring for people.

Engels said: "Every progress of culture is a step towards freedom." This view can be explained by the persistence in the workplace with youthful dreams, the reading figures of tobacco farmers and retail customers in enterprise libraries, and the joy brought to farmers by the "cultural compound" built by enterprises. Although the quality of our corporate culture products needs to be improved, the values of "for employees, for the grassroots and for the people" have been deeply integrated into the upsurge of cultural development.

Man is the creator and enjoyment of culture; It is the protector and beneficiary of culture. The "people" in the inheritance and transformation of enterprise culture not only refers to the concrete implementers of enterprise management or enterprise culture construction, but also includes every individual with the nature of enterprise. This just reflects the characteristics of cultural continuity-the genes carried are always accompanied by every related individual.

Open attitude, acceptance and innovation are the connotations of corporate culture itself. Cultural assets are not only commodities, but also have higher value and can be used as tools for internal mobilization, integration and dialogue between different groups. Therefore, the construction of corporate culture that takes into account the two-way value orientation of occupation and quality should pay more attention to people, especially the cultivation of innovation consciousness and spirit, innovation and entrepreneurship ability and quality.

The inheritance and transformation of corporate culture should not only stay in some manuals, but also penetrate into daily management and operation. Like blood, it circulates in all aspects of the whole enterprise, condensing and casting the spirit. In addition to economic benefits, giving full play to cultural values also means respecting people, thus enhancing cohesion and releasing development momentum. "If you can't smell it, you can't smell it, you can't see it, you don't know it, you know it, you don't learn to do it." Attaching importance to cultural ownership can make personal participation a reality, and individuals can participate in enterprise development more actively. For an effective, inclusive and sustainable development strategy, human participation and respect for human rights are equally important-internally, it directly affects employees' way of thinking and behavior, and it is a reconstruction and sublimation for employees, especially young employees; Externally, help the public to understand and understand the core values of the enterprise more deeply.

The ideas contained in management details cultivate employees' minds; The beautiful feelings reflected in cultural stories have enhanced the social image of enterprises. This may be the highest realm of corporate culture construction-words and deeds.