Traditional Culture Encyclopedia - Traditional stories - I want to be an agent. Which brand of women's clothing do you think is good? Give a recommendation
I want to be an agent. Which brand of women's clothing do you think is good? Give a recommendation
Xian Rui er zhi
Brand declaration
The first online clothing brand dedicated to white-collar women
Brand interpretation
Fairy, extraordinary, relaxed; Rui, auspicious and wise; Son, daughter, favored son.
"Xianruier" embodies extraordinary taste, relaxed life, auspicious Ruili and the charm of young women favored by God. Stylistically, it has both modern fashion and traditional charm. It is not only extraordinary, but also eccentric and exaggerated, elegant and noble, and not arrogant and extravagant. This style fully reflects that in modern China society, young women are influenced by western modern concepts to pursue individuality and fashion, and also reflects the aesthetic taste and values under traditional culture.
Zhi, a kind of vanilla, is clear in appearance, pure and simple, fresh and pleasant in taste and fragrant. It well reflects the unique charm of young women who are maturing, gradually fading away from the shyness and immaturity of girls and pursuing rich connotation and elegant taste.
Xianriel? Zhizhi is a fashion brand for young women aged 22 to 32. Stylistically, fashion is decent, elegant and steady, without heavy makeup or tacky coquetry. In the design concept, it emphasizes the charm of China traditional culture in fashion and shapes its own Chinese style.
Brand essence
Personality: embodying tradition in fashion
Slogan: Shaping the Unique Charm of Young Women in China
Style: fashion, elegance and Chinese style.
Business philosophy
High-quality goods and services, rich brand connotation and reasonable price.
Target customer base
22-32 years old, young women with high cultural accomplishment, elegance and introversion, pursuing life taste.
production line
Elegant butterfly dance: highlighting leisure and elegance in women's daily life
OL transformation: emphasizing the fashion etiquette of women in the workplace
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