Traditional Culture Encyclopedia - Traditional stories - Future development prospect of decoration industry
Future development prospect of decoration industry
With the improvement of people's living standards, the requirements for living environment are getting higher and higher. From meeting the basic needs of life to embodying the personality and taste of the owner. With the continuous improvement of people's demand for personalization and quality, people's demand for home improvement is not only to meet the demand for beauty, but also to be the same. Individualization and quality have become the goals pursued by people, so there has been a change from popularization to niche demand.
Traditional home in decorator pattern.
Let's take a look at the traditional family decoration mode:
Road "guerrilla" mode: As early as the 1990s, the family decoration basically had no style and was mainly practical. Decoration personnel have no unified organization, and most of them are squatting in the market or on the side of the road. There is a cardboard in front of them, which says decoration workers, bricklayers and so on. If customers have needs, they can immediately set up a decoration team on site and go to the door to decorate.
There are many disadvantages in the mode of "guerrillas" on the road: in terms of qualifications, "guerrillas" do not have legal certificates such as business licenses and qualification certificates, and customers' home improvement projects cannot be legally guaranteed. In the event of a dispute, it is only the customer who is unlucky. In terms of word of mouth, the "guerrillas" in the market can't compare with regular companies in terms of professional ethics, work attitude, decoration quality and after-sales service. Once the project is completed, they will leave the house, and once there are after-sales problems, they will not be able to find anyone, let alone be responsible for the quality of the decoration. Quality: No matter whether you buy materials yourself or "guerrillas", you will be scared, shoddy and shoddy things often happen. Either I accidentally stole a column, or the technology was shoddy, and the problem of leaking secrets continued, which brought endless troubles and finally lost myself. Design: "Guerrillas" can't talk about design. Basically, they copy other people's homes or do what the owner says, and the effect is often neither fish nor fowl. In terms of additional funds: "guerrillas" often lure customers with low prices first, and after the project starts, additional funds will be needed here and there. If not, they simply stop building; Plus, like a bottomless pit, it is more and more difficult to ride a tiger. Service: "guerrillas" can't talk about service, and their mobility is still quite large. Construction workers generally have a low level of education and no service standards and awareness.
This kind of "guerrilla" decoration, first of all, the quality of workers is uneven, from the process of decoration to the result of decoration, and even the after-sales service in the later period is not guaranteed.
Decoration company model: With the spring breeze of reform and opening up blowing all over China, people's material living standards are getting higher and higher, and the real estate industry is gradually warming up. As its lower industry, the home improvement industry ushered in the first spring. People's requirements for home improvement have gradually increased, and the model of home improvement has also moved from "guerrillas" to formal decoration companies. The services provided by Jiezhuang Company to customers are as follows:
All-inclusive decoration, also known as contractor's all-inclusive decoration, means that all materials are purchased and constructed by the construction party. For the owners, this is the most worry-free decoration method and the most profitable decoration method for the decoration company. This form of entrusting decoration companies to provide one-stop services from design, purchase to construction is now accepted by many customers. This contracting method is suitable for customers who are extremely unfamiliar with decoration materials and have no time and energy to purchase materials.
All-inclusive decoration mode saves trouble and effort, which can save a lot of trouble for customers. However, it is easy for the owners to wrangle with the decoration company. The owners are worried that the decoration party will falsely report the price and join hands with the material suppliers to deceive themselves. The cost is relatively high, so most owners do not choose this decoration method.
Semi-package decoration, that is, the decoration company is responsible for the procurement of construction and auxiliary materials, while the main materials such as tiles, floors, sanitary ware, coatings and kitchen utensils are purchased by customers themselves, which is obviously not conducive to the decoration company to maximize profits.
Home improvement is a very complicated system engineering. As a home, in addition to decoration, it also needs to be equipped with main materials, furniture, ornaments, supplies, fabrics, lamps, electrical appliances and even green plants. So for home decoration, it is a very professional job, involving space, plane, color, home configuration, environmental layout and so on. When a non-professional completes a very professional job, there will inevitably be problems such as difficult design, tired selection of materials, bitter technology and annoying effect. Why? Because in the traditional pattern of home improvement, the decoration company is only responsible for providing construction for customers, the material supplier is only responsible for providing materials for customers, the furniture supplier is only responsible for providing furniture for customers, and the jewelry supplier can only provide accessories for customers. The connection of each node needs to be completed by customers themselves.
The first is that the design is difficult. When communicating with designers, because the owners are non-professionals and the designers are professionals, the asymmetry of language makes it difficult for designers to control the real needs of the owners. In addition, it takes too long to wait for the confirmation of the scheme. First, we should wait for the plan, then the renderings, and finally the quotation. During this period, it is necessary to negotiate and modify repeatedly, wait, negotiate and modify again, and wait again.
Secondly, the selection of materials is tired. If the owner chooses to decorate in the form of half package, more than a dozen decoration materials need to be purchased by consumers themselves, and the owner himself does not have the professional knowledge of home improvement building materials. In order to buy carefully, we must go to the major building materials cities as soon as we have time, understand the knowledge of materials, compare the quality, price and after-sales service of materials, and wait until the materials are finally bought, which also takes a lot of precious time. In case there is something wrong with the materials, it will be more difficult to control the wasted time of returning them one by one.
Thirdly, the process is bitter. The materials are shoddy, the construction is shoddy, and the decoration quality is not good. For example, if there is a problem with the floor, the owner will come to the home improvement company, and the company will say, you have to go to the floor supplier to solve it, which often makes consumers feel overwhelmed and miserable. In addition, there are complicated links, no planning, no construction according to standard process specifications, delayed construction progress, delayed construction period and so on.
Finally, the effect is very annoying. The effect of home improvement is inconsistent with the design scheme. Because the decoration process involves many fields, such as space, color, furniture configuration, materials, environmental protection, feng shui planning and so on. The decoration company can only solve the problems of design and construction, and it is difficult to effectively integrate the whole home.
Present situation of home improvement industry
At present, the market of home improvement industry is very large, but the scale of enterprises is very small. According to incomplete statistics: 20 1 1 year, the domestic household decoration expenditure of urban and rural residents is as high as 1.85 trillion yuan; In 20 13, it broke through the 2 trillion yuan mark, but no company's output value can account for 1% market share. What is the reason for this?
The fundamental reason is that the traditional home improvement company adopts a tailor-made operation mode, that is, one person is responsible for customer reception, negotiation, housing measurement, design, material selection, contract signing and door-to-door service, which leads to low work efficiency and high requirements for personnel. For enterprises, it is difficult to expand the scale, easy to form private bills, more difficult to manage and less net profit.
Therefore, the current home improvement industry is facing great challenges: First, the entry threshold is constantly improving. The state and relevant authorities will introduce stricter industry standards and stricter industry access system, which will lead to more restrictions on home improvement enterprises in many aspects, reduced profits and gradually increased business risks. Therefore, only large-scale and branded enterprises can cope with the cruel competition and seek greater development in their survival. Second, labor costs and rents continue to increase. With the improvement of national labor security and the standardization of social insurance employment contracts, labor costs are getting higher and higher, and the popularization of higher education intensifies the reduction of labor force, which makes the profitability of traditional home improvement enterprises decrease continuously, and enterprises with low management level will eventually be eliminated. Third, capital enters home improvement enterprises. The perfect combination of capital and home improvement enterprises will be a development trend of home improvement industry. With the power of capital, we will continuously expand the scale of enterprises, improve their core competitiveness, consolidate their brands, and finally promote enterprises to become new giants in the industry.
With the improvement of customers' requirements for home improvement products and services. To meet customers' demands of paying attention to quality, advocating individuality and pursuing fashion, the physical home improvement mode and service of easy home improvement and carrying bags are increasingly favored by customers. In the next five to eight years, China's home improvement industry is bound to undergo a major reshuffle. Many traditional companies will either be transformed or eliminated, and the internal structure of the home improvement industry is undergoing tremendous changes.
Development trend of home improvement industry in the future
In the future, the home improvement industry has been far away from the original format of carpentry and plasterer. Home improvement not only includes construction, design, building materials, wooden doors, cabinets, furniture and other fields, but also becomes an integrator of home systems such as central air conditioning, smart home and water treatment. It is becoming an intelligence-intensive service project. Decoration companies do more consultation, design, management, resource integration, project quality monitoring and after-sales service than direct construction. The business system structure of home improvement company can be summarized as follows: business personnel are responsible for customer marketing, designers are only responsible for design services, and construction projects are managed by the company's project manager, using quota management instead of the original contracting form. All materials and furniture in the construction are provided by the company in a unified way, so as to make F2C from the factory to the consumers.
Hope to adopt, thank you.
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