What is all media?

Question 1: What is all media? "All-media" is a new form of communication, which comprehensively uses various forms of expression such as words, graphics, sound, light and electricity to spread the content in an all-round and three-dimensional way, and at the same time spreads it through words, audio-visual, network and communication.

Question 2: What is the "all-media" in the era of all-media, that is, "all-media", which originated in Martha Stewart living in the United States.

Omnimedia's housekeeping company. Founded in 1999, the company owns and manages various media including magazines, books, newspaper columns, TV programs, radio programs and websites, and spreads its domestic services and products through its so-called "all-media". Limited by the technical level at that time, the "all media" of Martha Stewart Life All Media Company was obviously incomplete. I think its real meaning is closer to multimedia. However, this "all-media" with advanced consciousness inadvertently unveiled the mystery of the development of the world media industry.

Over the past ten years, with the rapid development of science and technology, the means of communication have emerged in an endless stream, and traditional media and new media have been increasingly integrated. Although the concept of "all-media" has not been recognized by academic circles, its connotation is increasingly enriched and developed in the practice of communication field.

"All media" includes not only newspapers, magazines, radio, television, audio and video, movies, publishing, the Internet, telecommunications and satellite communications, but also all people's senses for receiving information, such as sight, hearing, image and touch. Moreover, according to the different needs of the audience, choose the most suitable media forms and channels, deeply integrate, provide super-segmentation services, and achieve a comprehensive audience.

Academic circles have not formally put forward the concept of all-media yet. It comes from the application level of media. With the emergence and change of media forms and the integration of media content, channels and functions, people need to cover a wider range of words when using the concept of media. So far, the concept of "all-media" has developed greatly in recent years, attracted more and more attention, and has been widely used in news dissemination, distance education and other fields.

Question 3: What is all-media news? Journalists in traditional paper media are relatively single in news reporting tasks, news gathering skills and news products. Journalists only need to make a choice among news genres such as news, communication, special interview and feature according to the actual situation, and the required technical means are nothing more than computers, cameras and recording equipment. All-media reporters need "multi-function". Facing a variety of communication terminals, they must have the ability of communication compounding and multimedia thinking. In terms of skills, journalists need to integrate various abilities such as writing, photography, recording and editing, and use various network skills to operate modern equipment. In terms of professional quality, journalists should quickly judge news, establish news subjects, and then enrich news content from different angles. The writing of words can produce images, and there should be explanations at the scene where explanations are needed. If you need to grab time, you can quickly upload the core content to the network editor through your mobile phone. In this way, the same news event will be unfolded at multiple levels with the help of words, pictures and videos. This information can be edited and processed, and newspapers can send messages, interviews, communications and pictures. These contents, together with video information, can be connected to the Internet and published digitally through newspaper websites, mobile newspapers, Weibo, WeChat and other platforms. Every reporter can also set up news Weibo and WeChat online, and transmit all the audio-visual, graphic and live tidbits that can't fit in the newspaper to reporter Weibo and WeChat, so as to realize all-round and three-dimensional news release and let readers get more comprehensive and vivid information through various channels. So as to maximize the development and utilization of news information resources and meet readers' multi-angle and fast-paced reading needs.

Therefore, all-media reporters need to start planning and collecting "fusion information" suitable for mobile newspapers, websites, videos and newspapers at the news site. This requires a comprehensive change in journalists' concept and writing ability, and requires journalists to change from a single writer in the past to a comprehensive media person. Instead of just one-time writing, they should be familiar with the content production of various media types and use a variety of interview methods to dynamically track reports, which poses challenges to journalists' personal quality, news vision and value judgment.

Question 4: What are the characteristics of all media? "All Media" has the following characteristics:

1, "all media" is the biggest integrator of information flow means that human beings have mastered now. From the perspective of media tools, it can be divided into: newspapers, magazines, radio, television, audio and video, movies, publishing, network, telecommunications, satellite communication, etc. From the perspective of various technical support platforms for content dissemination, in addition to traditional paper and audio-visual, WAP, GSM, CDMA, GPRS, 3G, 4G and streaming media technologies based on the Internet and telecommunications, etc.

2. "All-media" does not exclude the single expression form of traditional media. While integrating and applying various media expressions, it still attaches great importance to the single expression form of traditional media and regards it as an important part of "All-media".

3. "All-media" reflects not the simple connection between media in the cross-media era, but the all-round integration ―― the all-round interaction and even dissemination between online media and traditional media, the all-round complementarity between online media and the all-round mutual dissolution of online media. In short, "all media" has the most comprehensive coverage, the most comprehensive technical means, the most comprehensive media carrier and the most comprehensive audience communication.

4. The overall performance of "all media" in the field of media market is large and comprehensive, but it is a super-segmented service for individual audiences. For example, for the same piece of information, there can be many forms of expression through the "all-media" platform, but at the same time, according to the individual needs of different individual audiences and the focus of information expression, the media form adopted is selected and adjusted. For example, when displaying the information of a real estate, the descriptive objective information in the floor plan and building book is displayed in an illustrated way; Use audio and video to show more intuitive dynamic information; At the same time, the use of broadband networks or

All media (14 photos)

Viewers of 3G mobile phones can watch the three-dimensional display of model houses online and participate in interactive online virtual decoration games. "All-media" is not big and comprehensive, but should combine various forms of expression and communication channels according to demand and its economy. "All-media" transcends "cross-media", and it looks at the comprehensive application between media from a more economical point of view, so as to realize the minimum investment-the best communication-and the maximum effect.

Question 5: Excuse me, what is all media? All-media refers to the use of words, sounds, images, animations, web pages and other media forms (multimedia), the use of radio, television, audio and video, movies, publishing, newspapers, magazines, websites and other different media forms (business integration), and the dissemination of media information through integrated radio and television networks, telecommunications networks and the Internet (triple play), so as to finally realize the communication of users through television, audio and video. Academic circles have not formally put forward the concept of all-media yet. It comes from the application level of media. With the emergence and change of media forms and the integration of media content, channels and functions, people need to cover a wider range of words when using the concept of media. At this point, the concept of all-media has been widely used. With the launch of all-media viewing in the Spring Festival Evening, 20 14 NPC CPPCC all-media communication index and Malaysia Airlines lost satellite TV all-media communication index, the application of all-media viewing communication in the TV industry is increasingly accepted by the industry.

Hope to adopt

Question 6: What's the difference between new media and all media? Simply put, there are only two kinds of media, one is image and the other is sound. Such as TV+stereo.

New media is to add technical means on the basis of multimedia, such as electronic magazines and digital TV. The main feature of new media is that it is different from one-way communication of multimedia and pays more attention to interactive communication. For the simplest example, if you use a touch phone, a piece of software in the phone will give feedback on your actions, and you will make the next feedback on its feedback, so that people and machines will have an interaction. We call it interactive media (I am an art major, so I am used to it. Anyway, as long as it can produce interactive design, we all call it interactive), and it also belongs to new media.

Question 7: What are self-media, all-media, new media and online media? What is the difference? Generally speaking, there are more self-media and new media. Since the media is all the links that you act as the media. You can do news editing, content editing, sending and obtaining users' reading through official WeChat accounts, blogs and other network carriers. Of course, if the media does not have a certain degree of user attention, it can not be called self-media, but complacent. The concept of new media is definitely different from traditional media, which are paper media, print media and television media, emphasizing the breadth of communication. New media pays attention to both the breadth and depth of influence. More dry goods @ Cloud Innovation Media Operation Learning

Question 8: The concept of exclusive copyright of all media generally means that on the Internet and traditional media (such as TV, radio, newspapers, magazines, etc.), the copyright of words, pictures and videos only belongs to the media.

The subtext is that if words, pictures and videos appear in other media, they are all copyright infringement.

Question 9: The status quo of all media In 2008, "all media" began to emerge in the field of news communication. Many media practitioners put forward "all-media strategy" or "all-media positioning". The development of "all-media" in newspapers, television, broadcasting, publishing, advertising and other industries presents two ways: one is to "expand" all-media, that is, to pay attention to the enrichment and expansion of means, such as the emerging "joint media publishing" and "all-media advertising"; The second is to "integrate" all media, that is, while expanding new media means, pay attention to the organic combination of various media means, such as "all-media news center", "all-media TV" and "all-media broadcasting" that have been explored for more than a year. In March, 2008, Yantai Daily Media Group took the lead in China, integrated all media reporters of the group, set up an "all-media news center", and began to explore the operation mode, production process and various operating platforms from traditional newspaper industry to "all-media". On the one hand, a single printed newspaper is divided into various product forms, such as mobile phone newspaper, digital newspaper and so on; On the other hand, the media production process is further subdivided and specialized. In February, 2008, the article "TD Radio and Television vs National Standard for Mobile TV" mentioned that during the Beijing Olympic Games that year, mobile TV would become an important form of communication, and CCTV's broadcast would also adopt "all media" for external communication. On July 2, 2009, the positioning of World Weekly broadcast by CCTV clearly put forward that "all-media area, information is choice". The person in charge of this column believes that news is only the starting point of World Weekly. The value and significance of World Weekly lies in opening up powerful information search and integration capabilities, breaking the barriers between different media, opening up a unique all-media area, giving viewers rich information "choice" possibilities, and showing the world behind the world's major news events in a week and the attention caused by news. In the broadcasting industry, during the Beijing Olympic Games in 2008, China Radio Network realized the simultaneous live broadcast of all broadcast signals of CCTV Olympic reports, innovated a new mode of interactive live broadcast of pictures and texts, and tried to integrate five terminals: broadcast frequency, portal, cable digital radio and television, mobile radio and television and print media. In 2009, the State Administration of Radio, Film and Television established Zhongguang Satellite Mobile Broadcasting Co., Ltd., which is responsible for building the national mobile multimedia broadcasting transmission coverage network. In the publishing industry, at the end of 2008, the novel You Are the One, a New Year movie, was first published by United Media Publishing Company. Since then, China has set off an "all-media" publishing craze, and books such as Slumdog Millionaire and My Brother's Name is Shun Liu have all been announced by federated media publishing. At the "Joint Media Publishing Integrated Marketing Salon" held in Jinan in 2009, Tong, President of Chinese Online, introduced the meaning of all media. "Joint media publishing means publishing the same content on paper media, Internet, mobile phones and handheld readers at the same time." "The' integrated marketing of joint media publishing' mentioned by Chinese online means distributing reading products through various media and channels, and covering all readers as much as possible". In the advertising industry, Xiao Qingfei pointed out in the article "All Media: Guiding the Internet Market" of China Computer News in June 5438+1October 65438+September 2009 that online advertising and traditional advertising forms are combined, and their advantages complement each other to form "all media". The author believes that the integrated all-media development can truly explore the value of all-media, which is more in line with the connotation of all-media. In the TV industry, on July 6th, 20 13, People's Daily Media Channel released the article "China's First All-Media TV Rating Ranking, Hunan Satellite TV Holding the Top Position", and released the statistical report of all-media TV ratings in China for the first time. The article points out that the audience rating, as an evaluation system, is essentially the number of people watching programs, which is closely related to the media environment. The traditional ratings survey has always been limited to "members over 4 years old in TV families with receiving conditions within the coverage of TV signals". In other words, it measures the rating of "family" users, and all non-family collective residents are excluded from the survey sample. For example, college students, soldiers in the army and a group of floating population in the city. In the era of "all media", the statistical method of dynamic TV ratings is closer to reality. Television is broadcast 24 hours a day at most, and the original viewing survey only reflects the viewing share of the program at that time. However, the capacity of the Internet is close to infinity, and even after two years, an excellent program is still clicked and watched. It is undoubtedly more scientific to take into account the daily communication data on the Internet by dynamic statistics. Although ... >>

Question 10: What is the connotation of "all-media era"? In the past ten years, with the rapid development of science and technology, especially the arrival of the Internet era, traditional media and new media have been increasingly integrated, and the means of information dissemination have emerged in an endless stream, and the means of communication have been continuously enriched. Newspapers, magazines, radio, television, audio-visual, movies, publishing, internet, telecommunications, satellite communication and other communication tools cover all the senses of people receiving information, such as vision, hearing, image and touch, and are aimed at different audiences.

To sum up, "all-media" can be understood as a new form of communication, which comprehensively uses various forms of expression such as words, graphics, sound, light and electricity to display the content of communication in an all-round and three-dimensional way, and at the same time spreads it through words, audio-visual, network and communication. When all information dissemination generally operates in this way, we say that we have entered the all-media era.