What is the main function of corporate headlines?

Corporate Headlines is an aggregated information platform launched by Yun Ge Online for enterprise managers and professionals.

It mainly includes three functional modules: information browsing, special topics and data analysis.

The first is information browsing: Enterprise Headline 2.0 adopts the dual subscription browsing mode of industry+enterprise in the processing of business information. Generally speaking, on the one hand, users can subscribe to the industry information they care about, on the other hand, they can set the information of key enterprises independently.

Focus on industries: Enterprise Headline 2.0 presupposes 200 sub-industries, covering the whole national economy, including all emerging industries and traditional industries, and on this basis, it divides two industries to facilitate users to accurately choose the industries they care about.

Pay attention to enterprises: Users can personalize the headline "My Concern" and set competing companies, customer companies, distributor companies and supplier companies that they care about, so as to obtain the push service of relevant information. This function can be regarded as a highlight of corporate headlines different from other information products, and it is indeed more suitable for business people's demand for business information.

Of course, in addition to browsing the latest information, corporate headlines can also collect and share relevant information anytime and anywhere.

Secondly, thematic function: according to the official introduction of corporate headlines, thematic function is the gathering and insight of hot information. The enterprise headline column can collect the latest business information hotspots by industry, and meet the needs of users for centralized browsing of hot information and event development tracking. In addition to the latest information topics, there are three fixed topics in corporate headlines: financing mergers and acquisitions, enterprise innovation, and policies and regulations. Most users are familiar with topics, but the setting of fixed topics in corporate headlines is still painstaking, which is very in line with the browsing needs of most enterprise managers at this stage.

Finally, the function of data analysis: the function of data analysis in enterprise headlines is to detect and analyze the network exposure of enterprises concerned by users in a certain period of time: the monitoring scope includes news, forums, videos, Weibo, WeChat, print media, blogs and so on. , and displayed in the form of statistics. The data analysis function of the current version is divided into three parts: data overview, data trend and negative monitoring.

After trying this function, I feel that this function is of great value to the marketing department and managers of the enterprise. On the one hand, it can solve the needs of some traditional markets in public opinion monitoring, on the other hand, it can make managers more convenient and timely understand the publicity of related enterprises in the market.

Data Overview-Statistic the exposure data of monitoring information, including exposure channels and quantity, and clearly show the source channels and proportion of exposure combined with pie chart.

Data Trend-Monitor the data trend of information exposure in various channels. Display the exposure data of monitoring information in the form of line chart, so as to clearly, intuitively and clearly see the changes of information in various channels.

Negative monitoring-screening channels and data containing negative reports from the exposure data of the whole network.