What are the advantages of Daily Interactive's data marketing services?

Daily Interactive Co., Ltd. has been y plowing into the field of data intelligence for more than ten years, providing a wealth of data intelligence products, services and solutions for customers in various industries, such as brand marketing, Internet operation, user growth, financial risk control, and government departments.

Daily Interactive formally launched its brand marketing services in 2014, and has deep advantages in data insight and technological innovation, and has already served many famous domestic and international brands, such as L'Oreal, to the beginning of the milk, and Thomson Health, and has accumulated a good reputation in the industry.

The core advantages of Daily Interactive's brand marketing services:

1. Advantage of data insight: Based on the accumulation of massive data, Daily Interactive has formed more than 3,000 kinds of image labels and billion levels of scene characteristics data, which can help brand advertisers improve their data assets, gain more in-depth and comprehensive insights into consumer preferences, and carry out more effective communication with consumers. Daily Interactive's powerful data insight capability can help brand advertisers understand consumers' basic attributes such as gender and age level, portray consumers' preferences for online media such as entertainment and news information, as well as the characteristics of offline scenario activities, etc. The insight dimension is rich, and the understanding of consumers is more in-depth and detailed.

2. Advantage of technical strength: Daily Interactive is a technology enterprise driven by technological innovation. In the field of brand marketing, Daily Interactive applies cutting-edge technologies such as algorithmic modeling, machine learning, knowledge mining, and vectorization to mine the value of massive amounts of data and help brand owners revitalize their data assets to realize digital operation of members, optimization of advertisement placement, and prediction of consumers' purchasing potential, thus reducing the waste of advertisement resources and enhancing marketing effectiveness.

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3. Product Advantage: Based on its powerful data insight capability, Daily Interactive has successively launched the crowd insight SaaS platform "个灯数盘" and the consumer prediction and purchase platform "个灯魔盘", which help brand owners quickly analyze the online and offline interests and preferences of specific consumer groups, and help brand owners to analyze the online and offline interests and preferences of specific consumer groups. This helps brand owners quickly analyze the online and offline interests and preferences of specific consumer groups, identify high-value users from a sea of people, and significantly improve the effectiveness of advertising. In addition, the Digital Disk also provides cross-screen ads with refined reach and post-delivery data analysis capabilities, helping brand owners to efficiently carry out high-quality marketing campaigns on cell phone screens, OTT TV screens, elevator screens, and other multiple platforms.

You can check the official website for details of specific marketing products and programs>>

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