Traditional Culture Encyclopedia - Traditional stories - I want to make an enrollment commission plan. How can I find an enrollment agent?

I want to make an enrollment commission plan. How can I find an enrollment agent?

Challenge the traditional enrollment methods, break the high cost of enrollment and create an effective new enrollment model.

The competition in the enrollment market is becoming increasingly fierce. In order to grab students, all enrollment schools invest a lot of money in advertising and actively look for enrollment agents. The fundamental reason for the fierce competition in the enrollment market is driven by economic interests. "Supporting schools by students" is a common mode of operation of enrollment schools at present: without students, there will be no funds, and schools will be difficult to operate without funds. Many schools can't afford such a large investment, and the schools themselves are not operating well, but they still persist in creating a vicious circle.

Traditional enrollment procedures: printing enrollment brochures and materials-advertising-looking for enrollment agents-mailing enrollment brochures and materials to enrollment agents-enrollment agents conducting publicity and consultation-guiding students to enroll-paying high enrollment service fees.

We can analyze the disadvantages of the current traditional enrollment together:

The advertising fee is high, and the school enrollment effect is poor.

Advertising is to let students and society know about the school and establish a certain degree of brand effect. Because of advertisements in today's society, people have had psychological resistance to advertisements. Most advertisements can only show that the brand is still alive, and the brand has strong financial resources, so it can't get immediate publicity effect. Perhaps it is beyond the power of primary and secondary schools to spend tens of thousands to millions to build a brand. It is an inevitable choice for schools to spend the least money to do the biggest thing. Therefore, most schools need targeted and effective advertising to achieve an effective advertising model with low investment and high return.

There is no risk in the enrollment agent, and there is no guarantee for school enrollment.

At present, in order to recruit students, schools generally adopt an unconstrained and risk-free enrollment agency, and are willing to recruit students with high labor costs. Although it seems that there is no risk in the school on the surface, it is not. Admissions agents don't have to take any risks, they can't mobilize the enthusiasm of enrollment agents, and they can't guarantee that enrollment agents will try their best to win the most students for the school when enrolling students. Therefore, enrollment schools have lost their local students. According to past experience, only 20% of the general enrollment agents can really enroll students for the school. This indirectly reflects that the school will waste 80% of the enrollment area students and enrollment publicity and advertising fees. Whether it is such a huge waste, I believe the school knows the pain. Without pressure, there is no motivation, and all funds are risky. Where is the pressure of the admissions agent? Only by tying the interests of the students and the enrollment agent together and taking risks can the enrollment agent fully enroll students.

The enrollment consultation is not authoritative and the enrollment agent is not professional.

Admissions agents are generally social freelancers or students at school. They can only provide simple answers according to their own knowledge and subjective experience in publicity and consultation, and they are not clear about the concept of running a school and campus culture. Causes students to be ambiguous when consulting questions and answers. Students naturally don't know the real situation of the school, so they are not sure whether to choose this school. The school's admissions teacher knows everything about the school like the back of his hand, and of course he can easily answer questions from students and parents. How to let the enrollment teachers of the school directly answer the doubts of students and parents requires a timely and comprehensive interactive consultation platform to bring the enrollment teachers and students together for comprehensive communication and consultation.

High-paying students, fake tricks, strange tricks

In order to grab more limited students, most schools promise a high return on enrollment service fees (although many enrollment agents may not get the service fees promised by the school in the end). General labor services range from 500-7000 yuan/person, and the remuneration is very attractive. To this end, driven by high labor costs, most enrollment personnel will inevitably make false propaganda and promises ... Even if they can fool students into reporting to the school, they will bring many potential hidden worries to the school when they arrive. When parents and students register in school, they find that they are quite different from what they imagined in advance, which may lead to the consequences of dropping out of school on the spot or after studying for a period of time. Affected by these students' emotions, students will lose more than just a few students. The image of the school itself has been seriously damaged in the eyes of parents and students, which has a very negative impact on the long-term development of the school.

Breaking the traditional cost-reducing effect, the enrollment exhibition has reached a new high

Nowadays, the world is in the network age, and the information on the network has a great influence on people's lives. People's cognition of information has gradually shifted from TV and newspapers to the Internet. So why don't we use this medium to achieve the purpose of enrollment? The advertising cost of most websites is much lower than that of TV and newspapers. Nowadays, students are more enthusiastic about the internet than traditional media such as TV and newspapers. So as far as enrollment is concerned, the online publicity area is worse than TV and newspapers. Schools can negotiate with advertising websites to pay advertising fees according to the effect, so as to take risks and stimulate the intensity and effect of publicity.

Schools and professional enrollment websites set up platforms to discuss specific operation details, and invite authoritative teachers or experts to communicate with students and answer their questions. In order to prevent some enrollment agencies from making false propaganda and exaggerating facts and other behaviors that affect the reputation of the school. Give reasonable remuneration for enrollment, make the school run well, continuously improve the quality of education, improve the campus environment, strengthen internal management and enhance visibility.

Education is a sacred cause, and we can't let the enrollment market compete in disorder at the expense of our next generation, because this capital is too big. Students, parents, schools and even the country cannot afford it. If the enrollment market allows fraudsters to live with dignity, it is to let those who run schools legally die. Education is a sacred cause, and countless people who love education are cultivating the future of the country with hard work. They are really creating great wealth and supporting the hope of national rejuvenation. Therefore, we should seek an orderly and reasonable channel that meets the needs of students and schools and give full play to the sacred cause of education.