What are the earliest beverage brands in China?

Robust AD calcium milk, founded in 1989, was once the first brand of milk and yogurt in China, with the highest annual sales reaching more than one billion yuan, and it is also a lot of childhood drinks for the post-90s generation.

At that time, the spokesman of Robust was Liming, but in 2000, Robust chose to sell 92% of its shares to Danone in order to make a greater breakthrough. The initial executives gradually lost control of Robust, and the last five entrepreneurs collectively resigned, and the Robust brand also declined.

Jianlibao

Jianlibao, once known as the oriental water of oranges, was once the official designated drink of the national sports delegation. That year, it was popular in the streets of China, and the income of 1997 reached 5.5 billion yuan. Jianlibao, which had a chance to achieve higher achievements, was strangled by other beverage brands because of chaotic internal management and blind diversification, and finally ended in bankruptcy.

The sun rises in the east-a display of youthful vitality

Rising Sun, 1993, a group that started with a huge sum of money of 30 million, has made a beverage brand with sales as high as 3 billion.

However, this success seems to be only a flash in the pan. At 200 1, Ran Ran's "rising sun" began to fall at an unprecedented speed.

In 200 1 year, the market share of Rising Sun dropped to 30%, and the market sales also dropped from 3 billion yuan at the peak to less than 2 billion yuan. In the second half of 2002, the rising sun stopped distributing goods.

The "rising sun" with infinite scenery in the past gradually settled in people's memory.

Very cola

Coke, which used to be very popular, is rare now. China people's own coke, holding high the national flag, domestic brands. "Of course, I am very happy to have a happy event", which is related to the happy event of the people and grounded. But the main consumers of coke are young people. If we emphasize domestic production and grounding gas, it is completely inconsistent with the fashion, vitality and excitement that young people want. Therefore, it is very difficult for coke to penetrate into the young people in the city even if it is hot. Faced with the encirclement and suppression of Coca-Cola and Pepsi-Cola in the sinking market, it is inevitable that they will be unable to resist and gradually decline.