Development and Design of Hotel Characteristic Rooms

The development and design of characteristic houses must be innovative, innovative and diverse, so that the products developed can have strong vitality. In the specific development and design, I think we can start with the basic principles of innovation, market, benefit, culture and green:

1, innovation principle

Hotel competition is becoming increasingly fierce, and hotel management is sailing against the current. If you don't advance, you will retreat. The hotel industry is also an industry without patent right, and any new product will be quickly imitated and promoted, and guest rooms are no exception. Therefore, hotel operators should not be complacent because they are temporarily in the leading position. If they want to stand in the fierce competition, they must constantly deny themselves, adapt to change and create their own characteristics, that is, they must constantly innovate. The development of characteristic houses is innovation in itself, and operators should create their own characteristics and personality from the aspects of concept, technology, design, service content, service mode and marketing.

2. Market principle

Of course, the premise of innovation is to meet the needs of guests. Before developing characteristic rooms, hotels should first analyze the types of hotel customers: what types of guests do they receive? What is the proportion of all kinds of guests? What kind of guests are the most important guests in this hotel? Are you a business guest, or a conference, travel, leisure or holiday guest? Because different types of guests have different purposes and needs, hotels should be different in the development, design, decoration and layout of room products. Market demand plays a key guiding role in the development of characteristic houses. If the developed characteristic rooms can meet the market demand, it is very important. Therefore, the development of characteristic rooms must have market awareness, conduct necessary market research, understand and master the actual needs of guests, accurately predict the potential needs of guests according to the law of market development, guide the consumption of guests through the development of characteristic room products, and make hotel management more active.

3. Benefit principle

Hotels should not blindly develop characteristic rooms, but should consider the investment effect on the basis of market principles, that is, the proportional relationship between output and input. Modern hotels should pursue comprehensive benefits, not only economic benefits, but also social and environmental benefits. When investing in the development of characteristic guest room products, it is necessary to conduct a preliminary feasibility analysis to analyze the possible effects of the hotel's investment in human, financial and material resources. If it can produce good social and environmental benefits at the same time, then such development is scientific and feasible, otherwise it is blind and ineffective investment, and such development is unscientific and infeasible. Therefore, the development of hotel characteristic rooms must follow the principle of benefit.

4. Cultural principles

The style orientation of characteristic rooms should be closely related to the image and cultural background of the hotel. When developing and designing guest room products, we should pay attention to absorbing local, ethnic and folk culture, so that the guest room can reflect the cultural connotation of the hotel everywhere in the design of types, the configuration of facilities and supplies, and the establishment of service items and methods, thus forming a unique cultural personality. The reason why Hong Kong Peninsula Hotel is so famous and has such a high occupancy rate is not only because of its traditional architectural style and advanced facilities. More importantly, the hotel atmosphere precipitated from that long history is undoubtedly one of the important reasons for attracting people, and this atmosphere is unique to her. Therefore, managers should study the "culture" where the hotel is located, including regional culture, national culture, historical context, etc., and communicate with professional designers in time and effectively at the initial design stage of hotel construction or reconstruction. At this time, if we can accurately and reasonably locate the cultural connotation of the hotel, the hotel will have a profound cultural heritage and endless charm, which will bring guests not only physical, but also emotional and even spiritual enjoyment.

5. Green principle

Due to the deterioration of the global ecological environment, people pay more and more attention to protecting the environment and safeguarding human health. The development of tourism depends on the local environmental conditions. As a pillar industry of tourism, the hotel industry's efforts to protect the environment and make rational use of resources are directly related to the development of tourism and the sustainable development of society. Guest room is an essential facility and main component of the hotel, and it is the core product of the hotel. Therefore, we must hold high the banner of environmental protection, green and sustainable development in guest room design, and design and produce energy-saving, resource-saving, emission-reducing, environmental-friendly and high-quality guest rooms for guests. Under the guidance of the above basic principles of innovation, market, benefit, culture and green, the author thinks that the development and design of guest room products can be carried out from the following aspects, thus increasing the characteristics of guest rooms.

1, concept development and design

At present, most hotel rooms in China are strikingly similar in function, area, apartment design, room color design, fabric design, furniture style design, electrical equipment configuration, supplies selection and so on. , resulting in the same room products, lack of new ideas and changes, it is difficult to surprise guests, seriously affecting the quality of the hotel.

Guest room is the main department of the hotel to create benefits. When guests stay in a hotel, they spend most of their time in the guest room. Facing the guests whose living standards and appreciation are improving day by day, the author thinks that the development and design of guest room products should be a breakthrough in concept first, and can't stick to the rules. We can't think that the book says so, and so do the authorities. We dare not innovate when others do so. To think openly, we must do things that others have never thought of, things that others want to do, things that others dare not do, and things that others are unwilling to do.

2. Development and design of guest room types

Characteristic rooms refer to rooms specially designed and arranged according to the actual situation of the hotel, local comprehensive resources and the changing needs of guests. It can be a single room, a suite or a whole floor. The hotel can design some new rooms with ethnic characteristics, such as disabled rooms, non-smoking rooms, ladies' rooms, children's rooms, honeymoon rooms, bedrooms, studio single rooms and studio double rooms. It can also be used for guests with similar consumption, and all or part of the rooms on some floors are set as characteristic floors. Such as business floor, ultra-luxury floor, non-smoking floor, ladies floor, etc.

3. The development and design of guest room style.

As an economic entity to meet the needs of guests for food, accommodation, transportation, travel, shopping and entertainment, the room manager should not only design different types of rooms, but also highlight the characteristics in style design, fully reflecting the local ethnic style, local characteristics or the unique decoration style of the hotel. If we can make full use of unique furniture modeling and decorative materials, unique folk handicrafts, etc. Let the guests have a refreshing feeling and leave a particularly deep impression. For example, the Dai people in Yunnan, with small paper umbrellas and bamboo as typical representatives, decorate bamboo buildings with small umbrellas and play a piece of background music played by Hulusheng to let guests feel the hometown of peacocks; The Bai nationality, represented by batik technology, covered with batik tablecloths and hung with batik national paintings, and came to the hometown of "Golden Flower" with a little embellishment. Nomadic people take the yurt style as the representative, make the walls into yurt style, hang grazing equipment and some animal fur, which has a rough and unrestrained feeling; For example, Xinjiang is a place with a large number of Uighurs, so the guest room can be decorated in the style of Uygur folk houses: a solid heatable adobe sleeping platform, about one foot high, for sitting and lying, with a niche on the wall, food and utensils inside, and a tapestry hanging on the wall. To satisfy guests' curiosity and increase their experience of Uygur folk houses.

4. Room equipment, facilities and supplies.

Under normal circumstances, guests stay in hotels and rooms stay the longest. The requirements of guest rooms are far more detailed and higher than those of lobbies, restaurants and other places. Guest room design must be creative, whether it is space modeling, color organization, or lamps, furniture, handicrafts, hardware products, guest supplies, as long as innovation is unconventional, the charm and value of the guest room will be greatly enhanced. However, if the layout of the room is too different and the equipment, facilities and supplies are not properly equipped, it will make the room lose its relaxed, soft, quiet and comfortable atmosphere. Therefore, the design and layout of guest rooms should reflect the care for guests to the maximum extent, and the following points should be paid attention to in the specific equipment, facilities and supplies of guest rooms:

First, it should adapt to the type, grade and style of the guest room. For example, the style of furniture and the color pattern of cloth should be unified, the number of guest articles and decorations should be appropriate, the arrangement and combination of articles should conform to the law of formal beauty, and the characteristics of proportion, symmetry, symmetry, balance, diversity and unity should be considered.

Second, we should pay attention to practicality. The room layout should be practical and meet the needs of guests. Some hotels decorate their rooms magnificently, giving guests a variety of items, and some packages are particularly elegant. It takes a lot of effort for guests to take out items and use them, which brings inconvenience to guests. Some guest articles are too artistic, easy to be damaged and not conducive to cleaning, etc., which are not desirable. All the articles in the guest room should have two functions: practicality and beauty, but the relationship between them should be based on practicality, which can not only meet the use requirements of guests, but also meet the aesthetic requirements of guests. The author believes that the relationship between the two can not be reversed, otherwise the cart before the horse.

Third, pay attention to safety. This means that the design layout must be safe and reliable. Guest room equipment should have necessary safety signs. For example, automatic power-off devices of electrical appliances, signs of hot and cold faucets, furniture decoration, etc. should be fire-proof and flame-retardant, and also have anti-slip, anti-theft and anti-collision performance. Safety equipment should be fully equipped and intact, and all guest items should be well packaged. During the warranty period, articles that come into direct contact with the guest's body should be strictly disinfected.

Fourth, we should pay attention to environmental protection. Room managers should establish a strong sense of environmental protection, and try to use materials and products that save energy resources, reduce emissions, prevent environmental pollution and meet environmental protection requirements in terms of hotel facilities and equipment configuration and guest supplies selection. For example, choose suppliers who agree to minimize the waste of their products, or ask manufacturers to minimize unnecessary packaging or reuse packaging; Prohibit the use of radioactive substances harmful to human body; Choose renewable guest supplies; Classify garbage and pay attention to recycling old newspapers, cans and glass bottles; Pay attention to the use of various energy-saving and low-noise facilities and new energy-saving technologies in guest rooms.

Fifth, pay attention to comfort. Another principle of room layout is to make guests feel comfortable. Generally speaking, the larger the room area, the higher the comfort. For standard rooms, rooms with a width of 3.6-4.2M and a length of 7.6- 10M are popular internationally. The bed is very important, and it is the place where guests spend the longest time in the room. It must be large and of high quality. The chair sofa should conform to the sitting curve of the human body to make the waist and legs feel comfortable; In addition, the placement of furniture should also be conducive to guests walking and meet the daily needs of guests in the room; The bathroom should be equipped with shower, bathtub, washbasin and toilet, and it is best to divide it into dry and wet areas, so that there will be no embarrassment of two people living in a standard room and going to the bathroom at the same time. The size of the window is also very important, usually it should not be too high from the ground, not higher than 0.7 meters, and the aspect ratio 1 2. Rinaldo, president of rinaldo International Interior Decoration Company in the United States, pointed out: "The design of hiding the TV and fax machine in the big cabinet is inappropriate, and our guests don't want to notice the extent to which they can watch TV and send faxes only after opening the door."

Sixth, we should pay attention to the adoption of new technologies. Hotels should be updated frequently and renovated regularly. Because today's guests hope that the most advanced scientific and technological achievements of this century can be applied to hotels and guest rooms and used by them, For example: modern induction TV and stereo videophone, mini-computer, analog game equipment, further improvement of computer network, deeper connection technology between TV programs and the Internet, digital library and reading room, support for wireless broadband internet access, lighting wake-up technology, keyless door lock system, virtual reality window, automatic induction system, "white noise" (guests can choose the background sound that makes them feel most comfortable), virtual entertainment center in guest rooms, fitness equipment, and so on.

According to the demand of tourists in the future, especially the trend of global aging population, the design of guest rooms will be more suitable for the elderly, such as touch-adjustable lighting, more convenient handles and better shower equipment.

5. Design of room service items and methods.

When designing the items and methods of room service, we must follow the principle of appropriateness and moderation. The so-called appropriateness is to meet the basic requirements of cleanliness, tranquility, safety, convenience and respect for guests during their stay in the hotel; The so-called moderation principle requires hotels to consider their own grades, highlight their own unique styles and embody the business philosophy of "value for money". Different hotel grades, different room prices, different service items, different service specifications and different service methods.

As an area for guests to rest and sleep, guest rooms must create a quiet environment for guests; At the same time, as a private area of guests, guests are often reluctant to let others interfere in their private lives. Guests like to arrange their daily life according to their habits during their stay in the hotel. Therefore, room service can't pay attention to scene rendering like catering and entertainment services, serve the guests in front of us and be busy with the guests around us. Instead, we should leave more private space for the guests, don't bother them too much, and provide services from the standpoint of the guests according to their individual needs, so that the guests can feel the scene that the hotel serves themselves everywhere but can't see the service, just like being at home. Therefore, hotels should design customized, personalized and humanized room service items and service methods on the basis of providing standardized, standardized and programmed services in line with industry standards, so as to achieve no one has me, no one has me and no one has me.

6, room marketing design

Marketing activities are a series of planned and organized activities carried out by the hotel to meet the needs of guests and achieve business objectives. Hotel marketing includes external marketing and internal marketing, and room marketing is no exception. External marketing refers to all kinds of activities carried out by hotel professional marketers through certain planning work on the basis of market investigation and analysis, using relationship marketing, network marketing, theme marketing and other methods. Internal marketing generally refers to the marketing activities carried out by non-professional marketers in their respective jobs and in the process of completing their own jobs. Often refers to the service marketing of hotels. Service marketing requires hotel employees to know the information of hotel products in time, do their jobs well in their posts, and use their work opportunities to recommend products of their own department or other departments to guests. In the design of room marketing, we should give full consideration to internal marketing and external marketing, and combine them organically to better realize the value of hotels and rooms.

With the prosperity of social economy and the improvement of people's living standards, people's requirements for quality of life are getting higher and higher. They live in hotels not just for a place to live, but for an experience and spiritual and cultural enjoyment. As a hotel manager, only by constantly absorbing new ideas and technologies, constantly supplementing and developing traditions, and constantly developing and designing guest room products with distinctive features, complete functions and first-class service can we meet the psychological needs of guests, thus cultivating loyal customers and achieving better benefits.