How to transform FMCG industry from bureaucratic system to platform system

Starting from the construction of a new consumer-centered channel system, it must be a top-notch project according to the idea of reconstruction.

Reflections on the construction of a new consumer-centered marketing model. First of all, how to directly link consumers directly affects the construction of consumers. This is the main trend of future marketing reform, and it can also effectively solve the commodity marketing problems in the current market. Break the previous marketing model centered on products and channels and rebuild the marketing model centered on consumers. Manufacturers need to shift the focus of marketing to consumers and establish a new terminal system and channel model around consumers. Of course, this reconstruction does not go to the dealer, but needs to change the functions of the dealer. Because this is a systematic enterprise model change, involving all aspects of the enterprise, the senior leaders of the enterprise must be personally responsible. It is by no means a problem that the e-commerce department and the information department can be responsible for.