What do 2B and 2C mean in e-commerce?

1, 2B means business to business. In English, the pronunciation of 2 is the same as to, and the abbreviations of business to business are (B2B) and business to business (B2B), which is not a transaction between companies and individual consumers.

2, 2C means: business to customers, the pronunciation of 2 in English is the same as to, Business-to-Customer means business to customers, abbreviated as B2C, and its Chinese abbreviation is "business to customers". "Business-to-customer" is a mode of e-commerce, that is, commercial retail, which sells products and services directly to consumers.

Extended data:

According to different participants, e-commerce can be divided into business-to-business (B2C), business-to-business (B2B), business-to-government (B2G), consumer-to-consumer (C2C) and consumer-to-government (C2G).

With the development of e-commerce, the traditional e-commerce represented by B2B is all about the transaction of material goods, while the B2C, C2C and other forms of e-commerce derived from B2B are all about the transaction of products. With the rapid breakthrough of internet technology, the continuous improvement of the whole market economy system, and the further recognition and dependence of the society on the intangible asset of brand culture,

E-commerce, which is confined to material commodity trading, has been unable to adapt to the development of Socialism with Chinese characteristics's market economy, and "brand B2B" was born under this background.

Baidu Encyclopedia -B2C

Baidu Encyclopedia -B2B