What are the design styles of packaging products?

The style of product packaging design depends on different aspects such as brand, target audience, positioning and characteristics. Some common packaging design styles include:

Traditional classic style: the traditional classic packaging design style focuses on conveying an elegant and high-quality image. This style usually adopts retro or classical tonality, and uses pure texture elements, gold/silver coating, bronzing and so on to show this charm.

Simple modern style: Simple modern packaging design style pursues simplicity, elegance without losing depth, and advocates simple modern style that simplifies details and highlights luxury and brand temperament. For example, it adopts frameless right-angle design style, simple and refreshing color matching, and a small amount of high-quality materials or printed content.

Graphic and pattern style: the packaging design style of graphics and patterns usually uses simple but exquisite patterns to express the style and characteristics of a product. This style can skillfully combine creative elements, highlight brand attributes and give people a deeper impression.

Romantic and warm style: this kind of packaging design style is romantic and warm, usually presented with soft colors, cute or approachable patterns, so it is more suitable for the female consumer market. For example, the use of pink main colors, intimate illustrations and so on.

Photography art style: Photography art belongs to a highly exquisite and complicated packaging design style, which needs enough time to process pictures and impressive details with obvious visual effects. This style uses photos to express its own brand and product characteristics.

Popular style: Commodity patterns based on popular folk customs are one of the most easily accepted pattern ornaments. Packaging designers should combine local world conditions and local culture and use them flexibly. Common simple color changes (such as red representing festivals in China) are usually more casual, free and widely recognized in style.

In short, when designing packaging products, the style must highlight the characteristics of the brand, which is conducive to the acceptance and understanding of consumer groups and even to the establishment of brand impression. No matter what style, packaging design needs concise, elegant, easy to identify and all-encompassing elements.

The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional packaging design company, hoping to help everyone.