The product and price strategy in network marketing is different from traditional marketing.

(1) product strategy. In network marketing, consumers can't touch the entity of products, and enterprises use multimedia technology to show users the appearance, performance, characteristics, quality and services provided by products. Theoretically, general goods and services can be sold online. At present, the products suitable for online sales are mainly intuitive and easy to identify, such as electronic products, audio-visual products, books and so on. Enterprises must reconsider product design, development, packaging and brand strategy in combination with network characteristics when carrying out online marketing.

(2) Price strategy. In traditional marketing, product cost and enterprise profit target are mainly considered in setting product price. With the help of Internet two-way communication technology, enterprises adopt win-win pricing strategy to price products or services in online marketing. On the one hand, we should fully consider the acceptability of target consumers, on the other hand, we should use the Internet to reduce costs and expenses and share the value-added brought by cost reduction with consumers.