Taobao store to how to operate

We all know that now is the era of the network, the era of 5G is also coming, we all know that the network now brings us a lot of convenience, such as the online shopping platform Taobao, he threw away the traditional way of shopping, we can not go directly to the home to be able to browse the Internet from all kinds of commodities from all parts of the country, the sellers are very much like this way of shopping naturally, the competition is also very big! Not to rationalize the operation of their own stores is certainly not any sales, so how should we go to operate it? How to take care of it? Today, we will talk about it together.

Taobao store to operate

First: operation is to do what? -This issue I think different teams at different stages of development to understand it are not the same. From a broad perspective, operation is to solve the following three key issues: traffic, conversion rate, user viscosity. From a narrow point of view, operation is to solve the two problems of conversion rate and user viscosity.

About these three common understanding of the following:

Traffic: to bring people to the store

Conversion rate: let come in the people to buy things

User viscosity: so that the people who have bought things often come back to buy later

Diagram: In addition to the definition of the operation of the work of solving the three key problems. There is another way to understand it. Operation is to solve the upstream product to the downstream customer both end-to-end problem, so master the product, figure out the customer to become another way of thinking about operation work.

Theory of the empty words first not to say. The following store is a friend opened recently sent me to see, let me give them some advice, then I will combine the specific store to talk about my Taobao operation of a few ideas:

One, the flow of

Friends did not give me the store account password, so the flow of traffic analysis of their stores can not be done, but to solve the problem of traffic, I can still say through my thoughts! What are the work breakdown:

The above part, the content may not be exhaustive. You can also help me to add the pie friends to add.

Second, the conversion rate

Before analyzing the problem, the same I will first list my thoughts

On how to improve the conversion rate of the store, many people may be able to say up a lot of methods. According to the different work content to divide, I will be categorized into three categories, one is product design, can also be understood as the product of the excavation of the packaging; two is the store decoration, this is easy to understand, Taobao is sold on the text and pictures, so store decoration is a big problem. Third, activity planning. Good products, good page display, of course, with the tempting form of activities is easy to produce the fastest purchase.

The following is a detailed description of my friend's store.

1, store home page design

1) the main color: the main color of the store home page for the big red, the overall effect is a little bit with the small also perfume similar. The use of eye-catching color red to draw attention to the gathering of visual focus, which in itself is not wrong. But taking into account the current summer is hot, warm color system red and yellow easy to let the user produce boredom, resulting in a high rate of failure to jump the situation. In contrast, the green tone of Fangcao set, the gray-blue tone of the Royal Nai Fang, the blue-green tone of Xiangyi Ben Cao are better, so that the user looks fresh and refreshing. In fact, similar to the first screen of this store this focus on the effect of the map is very friendly. Therefore, it is recommended to do the store overall style design when the examination to the seasonal factors climate factors.

2) Classification module: the store's product classification there is a chaotic structure, the content of the situation is not complete. And this section is precisely a very important part. European and American users are more willing to use the search function, because of their national more emphasis on personalization, the spirit of adventure, while Asian users prefer to use the fixed path of category navigation, relative to seek common ground, there is a dependence on the known. So, good category navigation will be a very big boost to user experience.

So far, I'm still considered a cosmetic layman, but I think that the classification of cosmetic products need to be cut at least the following dimensions: First, by function, there are skincare class, makeup class, hair and body class; Second, by gender: men's special, women's special; Third, according to the skin texture: oily skin, normal skin, dry skin; Fourth, according to the brand, L'Oreal, The Face Shop, Xiangyibenjiao, L'Oreal, The Face Shop, The Face Shop, The Face Shop, The Face Shop, The Face Shop, The Face Shop, The Face Shop, The Face Shop, The Face Shop. The Face Shop, Xiangyi Benqiao, etc.; fifth, according to the popular keywords; sixth, according to the price range.

Perhaps someone will say, the left side of the classification column has a detailed classification ah, other through the column position there is a need for such a detailed classification of the navigation module, my answer is yes, need.

If you do not do such a classification. For example, I am an oily skin, into the store half a day did not see the oil-related products or keywords, then I may not be interested in browsing down, directly off the page

3) frame layout. In terms of frame layout, more consideration should be given to the user's browsing habits. According to Google's eye-tracking test report. Users browsing the web, the customary path is from top to bottom, from left to right. Combined, it is the "F" type of hot areas. Therefore, the store home page should also take into account these aspects when doing layout design. Tomato skin museum store obviously did not take this into account, three screens, basically using similar modules are repeated stacking, such as the following chart, two charts so close to the stack, in the end, which one is to let the user look at it

2, the single product page design issues

1) baby title: I will be the highest sales of the current store to make a case. The title of this product is as follows:

The treasure of the town Cetaphil / Staphylococcus Schott Skin Mild Face Wash 118ML Cleansing / anti-sensitive

First of all, a common sense, the baby title is not simply a textual description of the product, the baby title of each of the keywords is a path, the path of the user in the search behavior, it will be able to put the unfamiliar him and his own The goods to establish a channel connection. So choose to match the high degree of popular keywords as baby title is the right choice. First look at the baby title of each keyword in the Taobao daily search volume.

2) product introduction: this single product page inside the product introduction order is as follows:

product text description - use need to know - product pictures show - - brand introduction - celebrity recommendation - - the -brand introduction - celebrity recommendations - the effect of the review - user experience feedback -Product details -Hot sales record

When I read the whole single product page I felt confused inside my head, I realized that I didn't fit in much valuable information. Was there not enough content, no, there was enough content. The problem is that there is a logical confusion in the display order.

When you recommend a thing to me, you first have to tell me what you are a thing (brand), buy what use (efficacy), if I feel interested, I will also go on to ask, you this thing is genuine licensed goods (qualification), and who else is using (hot sales record). In the end, you convinced me that I want to buy it, but I still have one last question, how to use this thing? (use need to know)

Combined with the above thinking path, I suggest that the content of the single product page is introduced according to the following steps:

Product text description - product pictures show - product details show - product details show -Brand introduction -Effective evaluation -Celebrity recommendation -User experience feedback -Hot sales record -User needs to use the

How to do a good job of Taobao store

1, through train

Learn to drive skills, set up promotional plans, test charts, select models, choose words, set up the main put platforms, time, geographic area, crowd, look at the roi, click-through rate, conversion rate, whether you need to top up the value of the adjustment.

Through train promotion costs have been high, or have to rely on the quality score and neutralize it.

2, SHUA DAN

Find reliable resources, labeling is accurate, mainly by the keywords into the store to complete the order, to do effective promotion. Paid to see the commission.

3, Taobao guest

also to find reliable resources, paid by commission commission.

4, drill show

costs are higher, easy to afford, unless there is money.

Basically all activities have certain threshold requirements, such as sales, evaluation, and even drs rating requirements. It is difficult for new stores to participate in, daily specials can only Taobao C stores to participate in, spotting and Taobao purchase on the sales of higher requirements.

But we still have to see if there are any recent official activities as well as off-site activities to declare, if we can meet the standards to participate in the case of many people, never let go of any opportunity to drink soup, hurry to contact the platform second, arrange the activity page, activity scheduling resources bit.

Any promotion method of attracting traffic can not be achieved overnight, we have to learn to progress step by step, make adequate preparations, hold on to the promotion of the traffic brought about by the realization of higher and faster conversion, complete the effect of the promotion.

Taobao sellers must use the platform's business perspective to look at the problem, to establish a broader Taobao operation thinking, to explore the best path for the development of the store, to achieve their revenue goals.

How to Improve Taobao Store Reputation

Taobao is an online shopping platform, which can be a personal store or a business store, and the activities on it with the corresponding discounts as well as rebates can be set up according to their respective needs online for the corresponding promotions. Each platform will have the corresponding rules, the rules change then the operation and promotion law should also follow the replacement, so as to better cater to the customer needs platform needs. This platform is generally fast to gain credibility law: 1. positive feedback rate; 2. promotional turnover; 3. brand influence; 4. store popularity; 5. overall promotional efforts, and so on. The way to give back on the platform is generally expressed in: 1. full reduction; 2. full gift; 3. small surprise; 4. cashback; 5. immediately after the transaction of good reviews coupons and so on. The network is a kind of life is convenient, but also a fun method of shopping, it can enhance the quality of life can also enhance the utilization of time. Receive express parcels, if there are some surprises or gifts, special small pieces, more or less there will be a corresponding surprise and touched. Merchants must be sure to seize this point, to win the favor of more customers and information transfer. From the basic credibility enhancement method to do the details as follows: 1. choose fast courier; 2. timely attention to customer service response rate and response content; 3. attention to after-sales, returns and exchange of order details, to do fast processing and coordination. Each platform at a certain time there will be a change in the rules, or that the new rules increase, business owners and operators must pay more attention to the details of the changes, should be the rules to quickly improve the overall characteristics of the store, more importantly: 1. special holidays, store discounts in advance on-line; 2. big promotion, do a good job before and after the promotional rules; 3. daily promotions, to adjust the promotional balance.

What is the promotion of Taobao shop

How to promote Taobao store method 1: earn silver coins to grab advertising space

The effect of community advertising space is still very obvious oh! Every day in the forums do not know how many thousands of people, can be advertised here, the effect is not generally good! However, it is not easy to grab advertising space, grab too many people do not say, but also a lot of silver it, the newbie earn silver is not easy, want to write the essence of the post, do not know what to write. Want to answer questions to earn silver coins, as if those questions they do not know. You can only rely on the activities to earn silver coins. But then again, in order to be on the community ads, hard work is also worth it! If you don't go through some cold, where can you get the fragrance of plum blossoms?

How to promote Taobao store method 2: more promotional activities

May Day is approaching, buyers can hope to buy specials during the holiday Oh, look at our store has specials? If there is no, miserable, certainly no patronage, hurry to pick a few pieces of inexpensive baby promotions ~, money less earn a little bit of it is okay, reputation went up, and thin margins, popularity strong, the future business is also good to do ah! Do not have to wait for the holiday when you can engage in promotions Oh, usually more promotional activities to pull popularity, only popularity strong, business will be more and more red hot Oh.

How to promote Taobao store method 3: visit the old customers

Want buyers to become repeat customers, often contact visit is a must, every holiday, or buyers birthday and other special days, must remember to buy our things buyers to send a message to wish them a happy holiday Oh. Let them feel our true heart, our care and warmth, so they will also put us in mind, in the need to buy something, it will naturally think of us. If not to buy our store he will be upset. In the long run, the establishment of a stable customer base, business can be sustained.

How to promote Taobao store method 4: Taobao promotion

In the fee promotion, Taobao promotion is a relatively low threshold, the current requirements down to 3 heart, that is, as long as you reach the three heart can ask the Taobao promotion of our baby

How to promote Taobao store method 5: Ali mother

Aliman is a specialized sale of advertisement space The company's website is a trading platform that specializes in the sale of advertising space, and we all know that many websites rely on advertising sponsorship to make a profit, so if sellers need to advertise on someone else's website, they just need to pay the appropriate fee.

How to promote Taobao store method 6: Yahoo! If a thousand people look at your advertisement but none of them click on it, then it is completely free of any cost. According to many sellers who have used Yahoo! Through Train, there are also many techniques for its use, which is why the feedback from many sellers using Yahoo! To use the Yahoo! Through Train, it is also necessary to study and research carefully.

How to promote Taobao store method 7: join the consumer protection

This meter is too expensive, need to cost as much as 2,000, the ordinary small seller is difficult to accept.