How to serve different types of customers

How to serve different types of customers How to serve different types of customers? In fact, the shopping methods of men and women are completely different. For example, if both parties go to the supermarket to buy a pack of salt at the same time, the boys will go back directly after buying the cigarette salt, but the girls are different. They

You will be attracted by the things passing by, so you can experience your home in large and small packages. Let’s share how to serve different types of customers.

How to serve different types of customers 1 1. FAB sales skills Features: refers to the characteristics of the product.

You can introduce the characteristics of the product itself to customers.

Advantages: Refers to the advantages brought by product characteristics.

Benefits: refers to the benefits that customers get when they use a product. These benefits are derived from the characteristics of the product and lead to the advantages it brings, so that customers can feel the benefits of using it.

2. How to receive different types of customers?

1. Argumentative person who does not trust the salesperson and disagrees with the introduction. He strives to find mistakes. He is more cautious and slow to make decisions.

We: present the product to convince customers that it is a good product, introduce relevant product knowledge, and use a positive tone in conversations.

2. Decisive customers know what products they want.

Convinced that he made the right choice.

I am not interested in other opinions and prefer the salesperson's language to be concise.

We: Strive to close the deal, don’t argue, sell naturally, and insert some insights with tact and tact.

3. Customers with doubts are doubtful about the salesperson’s words and do not want to be dominated by others. They must make decisions after careful consideration.

We: use manufacturing process, brand, trademark, after-sales service, etc. as descriptions to let customers touch and inspect the products.

4. Those who are hesitant are uncomfortable and sensitive.

Buying goods at unusual prices and not being sure of your own judgment.

We: Be friendly to customers, respect them and make them feel comfortable.

5. Indecisive people have little ability to make decisions on their own.

When hesitating and uncertain, he has a fierce struggle in his heart. He asks the salesperson to help him make a decision, asks the salesperson to act as a consultant, and asks the salesperson to make the right decision.

We: Put aside the needs and concerns expressed by customers and realistically describe the benefits and value of the product or service in question.

6. People who look around mainly understand the latest information.

Don't talk nonsense from the salesperson and buy in bulk.

We: Watch for "Buy" signs and highlight merchandise and service politely and enthusiastically.

7. Silent customers don’t want to talk, only want to think.

He doesn't seem to be interested in the information, but he is really paying attention to the relevant information and seems to be indifferent.

Us: Ask directly and watch for “buy” signs.

8. Considerate customers need to discuss with others.

Seek advice from others and feel unsure about things you don’t know.

We: draw out our own insights through a small number of consensus views and get closer to these customers.

3. Several motivations for customers to purchase goods 1. Beauty-seeking psychology - when buying goods, urban young women mainly focus on taste and personality, emphasize style, fashion, "beauty-centered", and do not care too much.

Price, quality, performance, service, etc.

However, they have a strong herd mentality and are easily persuaded by others.

2. Prestige psychology - Urban young men and women pay more attention to brand consumption, hoping to improve their reputation through famous brands to show that they are different and have a sense of security and trust in famous brands.

3. Novelty-seeking psychology - teenagers pay more attention to popular styles and styles, chase the latest trend, and don't care much about whether the price is reasonable or whether the quality is excellent. The "core" is fashionable and unique.