Traditional Culture Encyclopedia - Traditional stories - What are the delivery methods of Meituan?
What are the delivery methods of Meituan?
Meituan's logistics distribution mode is Meituan's special delivery: self-built or franchisee personnel take all orders from merchants and ensure a certain order rate. It is the distribution mode of Meituan's self-operated full-time riders. Its business hours are from 9: 00 am to 9: 00 pm, and the distribution scope is mainly 3 kilometers. Crowdsourcing by Meituan: With the opening of the distribution platform, all users can crowdsource and use the power of part-time social workers to help businesses distribute.
Business hours are 24 hours, and the maximum distribution range is about 5 kilometers. Merchants can choose whether crowdsourcing, incomplete management. Meituan Express: It can be interpreted as a high-quality order in crowdsourcing, which is a product between express delivery and crowdsourcing. Distribution is part-time distribution, and crowdsourcing riders grab orders after the merchants send them. Sometimes there will be 24-hour super-value business hours, and the maximum distribution range is about 5 kilometers: express mail and express delivery.
According to the naming rules of "Meituan E-commerce" stores, if they are named after "franchisees", the businesses should be the sales authorization documents issued by the owners of the brands (registered trademarks) or the holders of the corresponding brands (registered trademarks). Last year, 5438+ 10, China Business News reported that the L 'Oré al e-commerce franchise store of Meituan told reporters that it was authorized by L 'Oré al Group, but the corporate communication department of L 'Oré al Group replied that it was not authorized to the other party, and the source of the other party was unclear. This has aroused people's doubts about the supply of merchants on the US Mission.
In terms of categories, "Meituan E-commerce" has already expanded from the commodity structure of the food market to home textiles, digital electronics, beauty cosmetics, clothing, shoes and hats. , including more than a dozen categories. Except for the lack of luxury goods, books, second-hand goods and auto supplies, it is almost equivalent to mainstream e-commerce companies such as JD.COM, Ali and Pinduoduo. But the category coverage is enough and the depth is not enough. Clothing, home appliances and other categories of brands are few, SKU is insufficient, and fresh and home department stores are still the main categories.
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